Fospha Description
Fospha is used by world-class DTC marketers to analyze their Paid Media performance across digital and offline channels. Through machine learning, Fospha combines multi-touch-attribution and marketing-mix-modelling in one view. Fospha gives marketers credit for impressions-led channels. It helps them make better data-driven decisions every day. Track your performance against target using data you can trust. Independent reporting across all channels allows you to be notified when you are going to miss your KPIs and then shows you where you should investigate. To find the problems and opportunities, dig in. Compare your KPIs at a finer level. Then decide what you need do to get back on the right track and hit your target. You can break down your KPIs by channel, source and campaign, as well as time periods.