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Description
Adobe Analytics is an enterprise-grade analytics suite designed to provide unified customer insights across data sources, channels, products, and content. It connects customer identities and interactions over time, enabling holistic journey analysis with high-speed, ad hoc reporting and visualization tools. Customer Journey Analytics delivers advanced segmentation, cross-device tracking, and flexible attribution models for precise insight into engagement patterns. The B2B Edition extends these capabilities to account- and buying-group–level analysis, supporting pipeline optimization and revenue growth strategies. Digital Analytics transforms raw digital data into actionable intelligence with deep reporting and governance controls. Content Analytics uses AI to measure asset-level performance and attribute content impact across the customer journey. Product Analytics provides event-based insights, cohort analysis, and friction-point identification to enhance product experiences. Built on Adobe Experience Platform, the solution ensures scalable data collection, privacy compliance, and seamless integration across Adobe’s ecosystem. By unifying data-to-insight-to-action workflows, Adobe Analytics empowers teams to optimize marketing strategy, personalize experiences, and accelerate business outcomes.
Description
Leverage the capabilities offered by the Objective Platform to achieve your objectives in a cost-efficient manner or maximize the returns on your set budget. It is important to move beyond relying solely on metrics from specific channels. Instead, assess how your marketing expenditures contribute to your overall business goals. Establish your definitive source of truth. With the Objective Platform, you can streamline the processes of data collection, validation, and integration from over 200 sources, enabling you to obtain results more swiftly and accurately. Employ modeling techniques to connect business outcomes with media spending and other significant variables. The approach is both objective and transparent. Utilize our proven dashboards and reports to gain insights into what drives your marketing and media performance. This platform not only assists you in measuring the effectiveness of your marketing investments but also helps pinpoint anomalies. By applying these insights, you can begin to test new strategies and refine your approach for even greater effectiveness. Ultimately, this will empower you to make informed decisions that enhance your marketing efforts.
API Access
Has API
No
API Access
Has API
No
Integrations
Adobe Commerce
Yes
Airship
Yes
Amplitude
Yes
Anark
Yes
Bright Analytics
Yes
Conductor
Yes
Conversionomics
Yes
CorralData
Yes
Crafter CMS
Yes
Lyftrondata
Yes
Integrations
Adobe Commerce
No
Airship
No
Amplitude
No
Anark
No
Bright Analytics
No
Conductor
No
Conversionomics
No
CorralData
No
Crafter CMS
No
Lyftrondata
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Adobe
Founded
1982
Country
United States
Website
business.adobe.com/products/adobe-analytics.html
Vendor Details
Company Name
Objective Partners
Founded
2014
Country
Netherlands
Website
www.objectivepartners.com
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
Yes
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No
Product Analytics
Attribution
No
Automatic Data Capture
No
Churn Reporting
No
Customer Feedback Collection
No
Customer Guidance
No
Customer Journey Analytics
No
Data Export
No
Data History Retention
No
Data Labeling
No
Product Engagement Scoring
No
Real-Time Data Analysis
No
Touchpoint Analytics
No
User Segmentation
No
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
No
Website Analytics
No
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
No
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
Yes
Multi-Touch Attribution
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
