Alternatives to MassTer

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Privacy-friendly attribution, modern Bayesian statistics and automated data pipelines can help to reduce wasted marketing spend. Recast clients can increase their blended ROI by 10% in 6 months. This allows for faster and more efficient growth. Recast doesn't use cookie or user-level data. This makes it easy to set up and won't be affected by privacy regulations that may affect other measurement methods. Recast can help you optimize your marketing performance by accurately measuring your marketing's impact in real-time. Recast was designed to assist modern marketers in adjusting spend based upon real-time performance. Confidence intervals are provided for every ROI, saturation curve and time shift estimate. Predicts where the next dollar is most effective, as they are different and more impactful concepts. Recast's fully Bayesian model allows us to incorporate your business context into the code.

Nepa provides businesses with insights via Brand Tracking solutions, Marketing Mix Modelling solutions, Campaign Evaluations, Paths to Purchases, and Category Insights. We help you optimize marketing performance and make smarter decisions by helping you understand your market. We combine human expertise with advanced analytics to help businesses navigate complex market landscapes. Our solutions include Brand tracking to monitor the performance of your brand, Marketing Mix Modelling to optimize media investments, and campaign evaluation to measure marketing effectiveness. Paths to Purchase reveals the journey that your customers take to select your brand. Category Insight enables you to understand changes in market dynamics. Our data-driven solutions are designed to address real client challenges. They provide actionable insights which drive smarter decisions and stronger strategies.

Maximus is an advanced analytics platform that combines marketing mix modeling with advanced analytics. The tool was built in R using the most advanced machine-learning and statistical functions and methodologies. Marketing Mix Modeling analyzes past activities, calculates sales contribution and ROI per activity, and predicts future results. Auto modeling and manual modelling with the help of a recommendation engine based on best fit tests. Compare multiple models, and add or remove variables easily. Sort variables into categories like media, promotion and seasonality. Contribution to sales can be shown in tabulated reports or charts.

Growify's Marketing Automation feature is designed to transform marketing strategies. It offers a suite advanced tools that streamline campaign administration. Growify's intuitive automation capabilities allow businesses to schedule and deploy marketing campaign efficiently, ensuring timely customer engagement. This feature simplifies marketing tasks from email marketing to posting on social media, allowing you to communicate with your audience in a consistent and personalized manner. Automating repetitive tasks saves time and ensures consistency in your marketing. Growify's automated tools also provide data analytics that can be used to refine your marketing strategy. This comprehensive automation solution allows businesses to improve customer engagement, enhance customer experience, and ultimately drive higher returns with less manual work.

Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend. Lifesight leverages modern measurement techniques like marketing mix modeling, incrementality testing & causal attribution to help them make better decisions that result in sustainable & profitable growth. Our core features: Data centralization & operationalization: Eliminate data silos, data quality issues and inconsistencies so you get the right insights every time. Marketing effectiveness measurement: Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions. Planning, forecasting & optimization: Achieve your marketing goals with predictability & confidence with AI-powered insights. Marketing intelligence & analytics: Navigate your way to profitable growth by blending marketing & finance to deliver continuous improvements. Lifesight offers full-funnel measurement for every industry: Ecommerce, Retail, Agencies, gaming, entertainment, B2B SaaS and Travel & lifestyle. Learn more at lifesight.io

Personalize users on-boarding, Re-engage users via push notifications and Automated User Activation Campaign will deliver the best user experience. Keep your user coming back to your app. Send personalized content and offers to them. Reward them for referring your app to their friends. Re-target your users even after you have removed the app. Re-target customers by opening your links on all major social networks. No matter where your customer is located, you can reach him and re-target him as soon as they do. Marketing automation allows you to achieve more with your campaigns, without having to do extra work. Appgain's automation can help you.

Cassandra analyzes all your data using machine learning-based marketing model to create a personalized media strategy that maximizes ROI day after day. Cassandra, as a meta measurement partner is committed to excellence and innovation in marketing-mix modeling. Our partnership with meta, an industry-recognized global technology leader, underscores Cassandra's commitment to providing cutting-edge solutions. Cassandra connects to your marketing data or data warehouse. Cassandra MMM provides comprehensive data insights to help you grow your business.

There are two distinct approaches to marketing attribution around the world. The first is the top-down population-based approach. This was done traditionally through multiple linear regression, which severely limited the number and types of variables that could be quantified at any one time. The second approach is bottom-up, where individual cookie-based interactions are combined to create a larger picture. Hamilton AI has created a new generation unified measurement models. Models that can attribute, optimize, and allocate the largest share of marketing budgets. The paid media spend. All this without the drawbacks of the old models.

Uncover the true impact of marketing with an AI that curates millions of rows of data to drive more revenue. Understanding the impact of key events across multiple media data sources on revenue is possible by looking ahead, rather than using marketing mix models which are months behind. Guide your decisions on how to adjust media expenditures in response to changes in the competitive landscape. At the same time, reduce media waste and gain a better understanding. Optimize across brands and segments of the most sophisticated companies. To optimize media spend on platforms, gather complementary data. Utilize the entire portfolio of brands to target specific audiences using brands that resonate. All the while, expanding visibility of 3rd party media, earned, owned and paid in relation to revenue and key metrics. Get comprehensive, near-real-time, and revenue-enabling reads from media and strategy investments. Show the CFO and sponsors the ROI, the halo effect and the dollar value of channels.

Reaching your target audience is more difficult than ever. Media consumption habits have fragmented. New digital channels are becoming more important, and consumer behavior and influence drivers are rapidly changing. The entire digital ecosystem is evolving, which will complicate your marketing efforts. Data privacy is a growing concern. Consumers, governments, major platforms, and even major platforms are tightening their ability to track and measure engagement through the removal of 3rd party cookie. These changes will have a significant impact on your ability to attract your target audience, where and when you do so, and how you make decisions that maximize the impact of your budget. GfK Marketing Mix Optimizer uses proprietary data sets and advanced marketing mix modeling techniques to unlock powerful insights. This allows you to invest at the correct level, on the appropriate channels, and with the best campaign to reach the right people.

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

Alytics is an end-to-end analytics platform that automates contextual advertising. Advanced multi-channel analytics module with 7 attribution models and the possibility to create your own. Rapid technical support - a response within 30 minutes to all inquiries. All stages of the process covered. We offer a unique flexible approach to CRM connectivity - we can connect any CRM system with an API. The best automation for contextual advertising: 6 ways you can manage bids, product generation and cleaning YAN websites. The system runs on the Google Analytics counter, which ensures high accuracy in end-to-end data analytics. End-to-end analysis can help you manage your ads more effectively, reduce your advertising budget, and increase profits. All the key metrics, from profit to cost, are in one report. Transparent and easily accessible statistics will allow you to make the best marketing decisions.

Marketers looking to prove and improve the business value of their marketing use Plannuh to quickly and easily create winning plans, maximize budget impact, and measure the true performance. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, only Plannuh offers a unified, collaborative platform that delivers AI-driven process automation for achieving agility, efficiency, and industry-leading marketing performance. The platform is quick to implement (1 week) and easy to use with a UI built by marketers for marketers.

Digital marketing can be measured and optimized with a continuous view of DTC advertising. To understand the true impact of digital marketing campaigns on patient behavior, go beyond clicks and brand site visits. You can determine if your campaign is reaching the right people and driving the desired health behaviors. Weekly data updates allow you to optimize campaigns across and within publishers. Connect digital campaign spending with business impact and ROI. Modern data and analytics uses technology for privacy protection. Access all your DIFA marketing data directly from the source for in-house analysis. Understanding how personal and non-personal promotions work together can improve patient outcomes. Data integrations direct from platforms and publishers to improve measurement, optimization, and analytics.

Bad analytics is responsible for a loss of 10-15% of media budgets. Sellforte’s SaaS-solution helps you unlock the missed business opportunities. Sellforte’s continuous MMM takes you to the next stage of marketing measurement, as you will get an objective view on how all campaigns and media are driving the business. This will help you prepare for board meetings, monthly meetings, agency briefings, or campaign analyses. We want to emphasize our focus on releasing the business impact from marketing by using our proprietary algorithms on the platform, and deep industry expertise in retail, ecommerce and telecom industries.

MarketsmithIQ is used to guide every decision we make. The cloud-based AI platform provides unparalleled insight into consumer behavior, brand recognition, and campaign performance. This is our exclusive superpower that ensures maximum media impact and maximum return on investment. MarketsmithIQ clients are a select group. MarketsmithIQ clients have dynamic scorecards that are tailored to their goals, needs and challenges. These scorecards provide real-time performance data as well as actionable insights. We will customize a solution that meets your business goals, KPIs, media mix, or other requirements. MarketsmithIQ integrates with your existing analytics applications to provide a unique level of detail analysis.

G-data analyzes every angle of your Online Business, across every e-commerce and Social Networking platforms. Customers gain access to real-time data on Sales, Performance, Consumer Behavior, Engagement and Competitor Data, giving them the intelligence they need to succeed when and where it counts. Everything customers need is in one place, so they can track instantly any of their metrics: KPI, Purchase behavior and ROI on each of their e-commerce shops and Social Media accounts. It is now easier than ever for them to check their content engagement, traffic and sales to their competitors pricing. With G-data no need anymore to wait until the end of the month for unreliable reports that show only pieces of the puzzle: it gives customers Fast and Comprehensive Insights from across their business. You can finally enjoy being in control of your Online Business!

CMO insights help advertisers optimize campaign tactics and maximize media ROI. CMOs offer a holistic marketing strategy that includes a unified view on your campaigns. Advertisers can measure and compare the impact of strategies and tactics for the top, middle and bottom of a funnel. CMO's online article-level reports show the relationship between audiences and locations in terms of results. CMOs are able to provide agility in order to optimize and drive the effectiveness of campaigns. Omnichannel Statistics (OCM), a tool that allows advertisers to measure the total impact of their campaigns on Amazon and other sites, while the campaign is still in its middle period of advertising, is a way for them to do so. CMOs incorporate insights from all channels, including Amazon and off Amazon as well as online shopping and offline activities. All Amazon Ads offer privacy and security. All reports are anonymized and aggregated.

Measured provides marketing insight, cross-channel view and media incrementality testing. You can turn on 100+ audience-level experiments on Google, Facebook, and 70+ integrated media platforms. Identify Media Waste, Scale. Up to 30% Marketing Efficiency. Powered by incrementality measurement Ask us today for a free demo! Solutions available: - Cross-Channel View of Marketing Spend, Marketing Attribution - More than 70+ integrations on major media platforms like Google, Facebook and Verizon Media, Criteo. AdRoll, SnapChat. YouTube, and many more! - Run A/B, incrementality, and always-on tests seamlessly - Integration is simple, you can be up and running in less that 24 hours - Learn how to maximize your spending without a stressful stress test

Our Marketing Analytics and Optimization software provides a modern integrated environment for advanced investment analytics. The data visualization module allows users to examine and understand the visuals and statistics required to verify the data as well as form initial insights and hypothesis on what is driving demand. The core Modeling Module provides a comprehensive user-interface (UI) to specify a range dynamic linear panel models across all levels of client business. The user-specified models are integrated into the model database, which performs any required variable transformation. This is then transferred to OxMetrics' proprietary model estimation algorithm.

Google Marketing Platform is a unified platform for advertising and analytics that enables smarter marketing and better results. Small businesses will find these tools easy to use. You can get free tools to maximize your marketing efforts, including site and app analytics, intuitive testing, and more. Advanced solutions for large companies. With a complete range of analytics and advertising solutions, you can build deeper relationships with customers to drive better marketing results. All marketers can benefit from integrated solutions. Google Marketing Platform Partners can help you achieve more in your marketing, whether you need help with a single project, or a longer-term partnership. No matter if you are using a single product, or the entire Google Marketing Platform, we will be there to help you.

Our tools provide actionable insights that maximize ROI. Our data scientists and performance-based marketers can help you plan, measure, or optimize, no matter what your goal. AdImpact shows how your placements in linear TV, OTT, digital videos, and audio contribute to your overall campaign effectiveness. We can use Leavened's Marketing Mix Model to make strategic optimization decisions and recommend actions based on the total impact of your marketing investment. AdResponse analyzes web activity at a minute level to determine the immediate impact on individual ads. The baselines are those in which no ads have been aired to measure the impact.

TapClicks is a marketing platform and reporting dashboard that provides an end-to–end solution for media companies, agencies, brands, and enterprises. TapClicks allows teams to save time, increase their service and grow their business by reducing the cost of marketing reports generation and distribution. TapClicks' unified marketing operations platform includes tapOrders and tapReports as well as tapWorkflow and tapAnalytics.

BOSCO™, which uses your data and our AI to accurately predict where your marketing budgets should be spent, is powered by your data. BOSCO™, which combines your marketing data with extensive algorithmic modeling, creates personalized reporting dashboards. Our intuitive interface gives marketers a single source for truth that allows them to make better digital marketing decisions based on data-driven insights. Our unique BOSCO™, Index feature allows us to rank your domain against other competitors in your industry. The BOSCO Index™ measures your online footprint and shows how efficient you are in investing in paid and organic media channels. BOSCO™, which is based on data from trusted third party domains, is a measure of your online footprint and how effective you are with investment in organic and paid media channels. It was compiled from previous digital interactions. BOSCO™, however, is not dependent on your marketing budget. It depends on whether your online potential in paid or organic search. BOSCO™, identifies 10 competitors in your market and scores them.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Objective Platform offers tools that will help you reach your goals in the most cost-effective manner or to get the best return on a fixed budget. Don't rely solely on channel-specific metrics. Assess the impact of marketing investments on your business goals. Your single source of truth Objective Platform automates data ingestion, validation, and harmonization across 200+ sources. You will get results faster and more accurately. You can use modelling to assign business outcomes to media investments or other relevant factors. Transparent and objective. Our battle-tested dashboards, reports and reports will help you understand the driving forces behind media and marketing performance. The platform allows you to quantify the marketing investment value and identify outliers. These insights will help you to experiment.

Marketing organizations are under greater pressure to do more with less. This can make it difficult to cut through the marketing noise and deliver the right message to a customer. Segmentation, predictive modeling, and testing can help improve customer interactions but they cannot address all aspects of marketing reality. Marketers must balance competing business goals across divisions. They must manage multiple marketing programs against constraints (e.g. channel capacity), control budgets, and adhere to customer contact policy. Another layer of complexity is added by internal political battles. How can a multiproduct company with hundreds of campaigns and millions customers decide which campaigns are sent to which customers? An intuitive interface allows you to perform what-if analyses and determine the best offers for each customer. You can also understand how changes in business constraints may affect outcomes.

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

Connect the dots from multiple data sources to identify and take advantage of new opportunities for business growth. The transformative currency of media measurement in a multi-platform world is what you need to build your business around. You can understand the impact of media and marketing activities so that you can improve ROI and make confident future decisions. Cross-platform measurement is essential for informed business decisions in a complex media environment. We help advertisers, media brands, and media properties to connect the dots to grow businesses. You can activate a powerful suite audience, contextual, as well as cookie-free predictive targeting solutions that reach cross-platform audiences. Programmatic advertisers can access actionable target audience in the DMP/DSP of their choice for digital, mobile, DOOH, and podcast campaigns.

Roasberry, a comprehensive marketing analytics platform, is designed to simplify data analyses for ecommerce marketer. It integrates seamlessly into platforms such as Shopify, Meta Ads and Klaviyo. Pinterest Ads and Google Ads are also supported. Key features include ad analysis for tracking and improving ROI. Pixel tracking for accurate cross platform conversion attribution. And customer journey mapping for enhanced engagement. The platform offers visitor segmentation to create personalized campaigns, and 'Ask Berry', an AI-driven tool that provides instant, data driven marketing insights. Roasberry’s intuitive interface and advanced models of attribution enable brands to evaluate the best-performing sales channels, making data-driven decision-making more accessible. It also offers growth-oriented integration technologies and solutions, giving businesses flexible integration options.

Our end-to-end header bidding technology designed for digital publishers will help you to accelerate your ad monetization efforts. Publisher Intelligence combines human-machine intelligence to help publishers publish smarter and maximize revenue. You can see the entire business in real time with unique publishing metrics. These projections will keep you in the loop. Comprehensive editorial, distribution and revenue analytics. View revenue and subscription metrics broken down according to writers, categories, traffic sources, and more. Real-time analysis of your audiences, authors, and revenue performance. Instant alerts are a great way to make changes to your editorial strategies while on the move.

Diginius Insight consolidates reporting and analytics to improve performance and provide the insights that your business needs. All on one robust digital platform. Diginius insight can help you build a transparent, trusting relationship with your clients. The data management suite streamlines the multi-client campaign reporting and oversight with white-labeled features and collaboration. Discover how the Diginius insight platform, with its robust solutions and scalability at the forefront, can help you consolidate reporting, analytics, and ad management with a comprehensive view of your digital landscape. Diginius insight, a performance-driven platform, unifies your holistic data. It streamlines reporting, gathers insights from your digital environment, monitors SEO activity, and nurtures high-value leads.

We want to help your achieve your goals. We make it easy to see all your data and then analyze it using Machine Learning algorithms. This allows you to see the relationships between platforms and gain actionable insights. You can also save time and money, while helping your business grow. Optimize your budget allocation by using a model that considers not only campaign performance, but also the journeys of your customers towards conversion. Eliminate any uncertainty about your business. You can cross any number of metrics that you desire and get the answer to all your questions in seconds. A model that considers not only campaign performance but also the journeys of your customers towards conversion and seasonalities in your store will optimize your budget allocation. You will also see the expected revenue and the conditions required to achieve it. This includes the budget distribution, the number and size of sessions per source, as well as the amount of marketing audiences you would need.

Social Media Scheduling & Analytics Tool for Small Businesses, Social Media Professionals & Digital Agencies. Automate your social media marketing efforts. SocialPilot offers a long list of features that are curated into each plan with the goal of making your social media marketing easier. SocialPilot Reviews, a powerful tool that helps businesses manage and improve their online reputation, is designed to help them. It allows users to respond to feedback from customers across multiple platforms by centralizing review management. The tool simplifies the review request process by offering bulk email and SMS functionality. It streamlines interactions by allowing teams to track reviews, analyze them, and respond in real-time. SocialPilot Reviews offers seamless integration options including CRM systems. This makes it easy to engage with customers, improve brand perception and drive growth.

Only data on media quality and performance is valuable if it is timely, clear, and actionable. Media traders and planners must be able quickly to assess campaign performance, troubleshoot problems, and optimize the buy. DV's dashboard, reporting engine, and analytics engine make this possible. They provide insights and controls that lead to results. DV Pinnacle®, our unified service platform and analytics platform, is DV Pinnacle®. DV Pinnacle® allows advertisers to access performance and quality data across all devices and buying platforms. This helps them turn insights into action. DV also offers its proprietary Authentic A™ metric which shows which ads were viewed by a real person in a brand-safe environment in the intended geographic area. This provides a definitive measure for quality across campaigns. It is easy and intuitive to set up your profile in DV Pinnacle®. Easy-to-understand dashboards give a quick overview of key quality and performance metrics. In-depth reporting facilitates ongoing evaluations and optimization.

Media companies have difficulty gaining actionable insights from complex data that is scattered across multiple departments and systems. Analysis can be difficult due to excessively complex reporting, which often leads to lost revenue opportunities. Excel spreadsheets that are prone to errors make it difficult to perform detailed analysis and identify growth opportunities. Third-party business intelligence (BI), tools can also be costly upfront. WO Analytics offers two solutions: Enterprise and Cloud. Both are designed for radio, TV, and network industries. They combine all relevant data from WideOrbit and other third-party systems into a single analytics platform. It is easy for anyone to analyze business performance, spot inefficiencies and identify new revenue opportunities by having a single view across all channels, markets, or platforms.

Continuous optimization requires continuous measurement of effectiveness. Align multichannel marketing efforts with key business goals. Measure their effectiveness. Optimize campaigns for maximum success. Robust reporting capabilities allow you to track and measure overall usage, behavior, demographics, key indicators, and specific asset watches. You can create persuasive content that is based on the interests, past history, location, referrer, and more of your audience segments. Our intuitive reports give you deep insight and visibility into usage and behavior across all your web properties. This will help you manage risk and optimize. Visits, journey patterns, downloads, conversions, keywords. This aggregate overview provides a summary of key analytics and performance indicators. This tool will help you understand who your visitors are, what they've done, and how effective your buyer persona strategies have been.

Keen is the only system that can provide both historical measurement as well as predictive, prescriptive planning to optimize marketers' spend across all channels. This is tied to financial impact. You can quickly make data-driven decisions and add data as you go. Keen's marketing elastic engine estimates can help you consider all channels, even ones you haven't tried before. Next, run scenarios to create a plan that balances financial goals and risks. Marketing mix, multi-touch attribute and other ways to measure past performance are all common marketing metrics. How do you choose your next best opportunity, especially when it's not in your preferred channel? Or when there is high uncertainty, such as in a pandemic. Keen's SaaS platform allows you to accurately predict future performance across all channels, so you can make better decisions about how you drive growth.

RhythmOne is a market leader for multiscreen digital advertising solutions. We are powered by the most efficient and effective programmatic platforms and led by advanced TV, and we offer innovative solutions for brands to connect to consumers. This helps to drive outcomes for publishers and advertisers across all screens. Pixalate's Global Seller Trust Index again identifies RhythmOne as the best. Find out how we create brand-safe environments that are safe for our clients and partners. Connected TV is evolving to Advanced TV. YuMe by RhythmOne offers scale, precision targeting and unique measurement solutions that allow brands to extend their linear TV and multiscreen video campaigns to connected viewers. RhythmInfluence by RhythmOne is a platform that connects marketers and passionate influencers who authentically weave branded stories into content that consumers trust. It delivers powerful results.

Our extensive data is used by advanced AI systems to understand customer behavior across sectors. This allows everyone to successfully collect, understand, and leverage their data to make them more profitable. Our systems are highly effective and have been proven to be successful in all markets. We are digital data specialists and have a unique global network with industry-leading partners & brands across multiple sectors. We deliver millions of dollars in highly effective paid media spend each and every year through our partnerships.

Weberlo, a marketing attribution software, excels in providing real-time, cookieless tracking, crucial for precise marketing analysis and adherence to privacy norms. Its key focus is on maximizing Return On Ad Spend (ROAS) through in-depth ad tracking capabilities. The software offers comprehensive insights into organic traffic sources and the complete customer journey. It is designed for seamless integration with various platforms, enhancing the ease of analytics and setup processes. Weberlo's real-time ad budget optimization and precise audience targeting are standout features, alongside its ability to track the lifetime value of customers and its deep integration with payment systems for accurate financial reporting. The software notably enhances ad performance by feeding high-quality data back to ad platforms, thereby facilitating more effective optimization and cost reduction.

Track, Test and Optimize all your marketing with One tool: CPV Lab. CPV Lab serves as an ad tracking software, benefiting affiliate marketers and media buyers in monitoring their marketing performance across multiple channels. Enjoy seamless integration with popular advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, Clickbank, facilitated through API connections. Benefit from seamless server-to-server (S2S) integrations with over 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, and many more. Harness the capabilities of CPV Lab's affiliate link tracker to simplify your marketing operations: Consolidate all campaign data into a single dashboard for easy access. Conduct split testing on your offers and landing pages. Employ multivariate testing of your landing pages using MV Lab. Access cost and conversion information conveniently in one location. Utilize cookieless tracking through direct tracking methods. Leverage the power of data analytics to optimize your campaigns and maximize return on investment (ROI). Detect and filter out fraudulent activities with dedicated Bot and Proxy filtering . Choose between self-hosted or cloud-based tracker

Nielsen Marketing Mix Modeling allows customers to evaluate the impact of their investment, understand what is working, and optimize budgets accordingly. It answers critical marketing questions with industry-leading performance data models that cover and granularize data. This allows you to make confident decisions about your current and future marketing. Unmatched coverage across devices and platforms will maximize the impact of your campaigns. Our automated and connected infrastructure allows you to analyze marketing ROI insights within weeks. Optimize your marketing mix using customized simulations to help you plan future campaigns.

Customers love experiences. All the data you need. You can create beautiful engagements that you can launch anywhere. No code required. Our experiences convert traffic from any device. They also capture data that allows for more sales. Customers are willing to give you their data. Your entire customer base can be used to capture their intentions, preferences, motivations, interests, and other information. Personalize your marketing with meaningful 1-to-1 communications. Ask customers to give you their data. Find out their motivations, preferences, and intentions. Only show them content, products, or offers that are directly relevant to their needs.

Zoho Marketing Plus, a unified platform for marketing, allows teams to collaborate and create campaigns across multiple channels, such as email, social media and SMS. It also allows them to conduct surveys and run online events. Your team can also measure your real ROI for all your marketing efforts in a dashboard, plan your budget, track your marketing expenses and more, all in one place. With Zoho Marketing Plus you can make your marketing team's work easier while ensuring your customers have a delightful experience with your brand.

ROIVENUE™, a marketing intelligence suite, is designed to maximize ROI through data driven attribution and integration. All your CRM, advertising, and web analytics data is in one place. Multi-touch attribution is a powerful tool to maximize your advertising spend.

Microsoft Advertising now offers a new platform called Digital Marketing Center. This is a Microsoft Garage project. DMC helps small- and medium-sized businesses manage their digital marketing on top social media platforms, including Google Ads, Facebook and Twitter.

Finally, measure all your marketing activities, even the soft ones, identify gaps and opportunities in market and show how marketing is driving business success. Brew gives you unprecedented visibility into the marketing activities of your company, from the marketing strategy to the individual activities. Brew will allow you to see more than just share-of-voice. You can also see the impact your company has on audiences, topics, channels, and within your industry. Measure the impact of your entire marketing effort, from a specific activity to the historically-unmeasurable, like messaging, positioning and brand across all of your competitive landscape. You can see what is happening in your market, what topics are being discussed, what activities are most effective, and where there are gaps. This will allow you to identify opportunities and lead.

Maximize your ROI by understanding how marketing and advertising impact audiences throughout the customer journey. Find out what your audience wants and connect them with the media, music, and video content that they enjoy. You can measure the impact of your campaigns on your brand objectives. Personalize video content using show and celebrity data.