Animo Media Intelligence Description

Animo is a cloud-based platform designed for measuring and optimizing media, catering to brand marketing, analytics teams, and agencies. It integrates online advertising with offline media activities within a collaborative workspace, facilitating comprehensive reporting, marketing mix modeling, and strategic planning across multiple channels. The platform's Online Dashboard links various advertising platforms, consolidating campaign data such as expenditures, impressions, clicks, conversions, and return on investment into a single interface. It employs online models to estimate the impact of different channels and guide budget allocation, while its offline tools evaluate the effectiveness of television, radio, and out-of-home advertising against measurable business results, including detailed TV spot analysis at 15-minute increments. Additionally, a Media Planner feature allows users to simulate pre-campaign scenarios, and marketing data can be accessed via AI assistants through a Model Context Protocol connection. The flexible, modular design offers support for both digital-only and integrated online and offline measurement, making it a versatile solution for modern marketing needs. This comprehensive approach ensures that users can make informed decisions based on a holistic view of their media performance.

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Pricing

Pricing Starts At:
$100/month
Pricing Information:
The Online Dashboard starts at $750/month with no minimum contract. Online MMM starts at $1,750/month; offline optimization starts at $2,000/month. Some advanced options are priced by data volume.
Free Trial:
Yes

Integrations

API:
Yes, Animo Media Intelligence has an API
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Company Details

Company:
Animo
Year Founded:
2023
Headquarters:
Israel
Website:
animo-tech.com

Media

An analytics dashboard compares cost per unit and monthly spend allocation across TV, radio, newspaper, billboards, digital screens, digital audio, and buses.

An analytics dashboard compares cost per unit and monthly spend allocation across TV, radio, newspaper, billboards, digital screens, digital audio, and buses.

An analytics dashboard compares cost per unit and monthly spend allocation across TV, radio, newspaper, billboards, digital screens, digital audio, and buses. Dashboard view with a daypart summary and an hourly cost-per-unit bar chart, including a recommendation to shift budget from Prime Time to Noon.
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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Online Support

Animo Media Intelligence Features and Options

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