Alternatives to ID5

Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.

Iris provides integration-ready identity and cyber protection solutions that help organizations add powerful customer security capabilities directly into their existing products — without building from scratch. Designed for modern digital platforms, Iris makes it easy to embed identity protection into apps, portals, and customer experiences at scale. Identity Protection API Iris’ API suite delivers a multitude of protection solutions—including dark web monitoring & alerts, credit services, risk assessment tools, device protection, and more—into your platform. Teams can fully control the user experience, data flows, and customer journeys while leveraging Iris’ underlying technology and data aggregation. Micro-Experiences Prebuilt, customizable UI components that can be embedded directly into your application. These lightweight modules allow teams to quickly deploy identity protection features — such as alerts, dashboards, and monitoring tools — with minimal development effort. Built for flexibility, Iris supports multiple integration approaches, enrollment methods, and data handling models, so organizations can choose how information flows between users, their systems, and Iris. The platform is designed to scale across large user bases while maintaining strong security and performance standards. By making identity protection a native part of the user experience, Iris helps organizations increase engagement, strengthen trust, and deliver meaningful, always-on protection to their customers.

XGraph represents Infillion’s pre-established identity graph that spans multiple devices, designed to maximize reach and enhance addressability for the modern, connected consumer. By integrating accurate location data signals alongside distinct connected device identifiers, XGraph facilitates comprehensive audience segmentation and precise attribution. Drawing from Gimbal’s exclusive location panel and TrueX’s access to distinctive CTV audiences, XGraph boasts over 30% more CTV IDs compared to a typical digital graph, positioning it as one of the largest and most comprehensive cross-device graphs available on the open internet. This powerful tool links mobile, tablet, desktop, laptop, and connected TV devices to both individuals and households, all while adhering to a privacy-centric approach. Key features include universal frequency capping at the user level, audience extension, and lookalike modeling informed by user consumption patterns, along with sophisticated retargeting capabilities that span across devices. Additionally, XGraph's innovative framework allows advertisers to effectively tailor their campaigns to reach diverse segments of their audience, ensuring that marketing efforts are both impactful and respectful of user privacy.

BIGDBM, a leading US provider of data, has over 7 years of experience in building identity graphs, with a focus primarily on ROI, privacy, and quality. Our US consumer and B2B data sets can be used to enhance your marketing campaigns, lead-generation strategies, and identity validation workflows. Our unrivaled datasets of consumer data provide you with valuable insight into the consumer. These include core contact information (emails and phone numbers, addresses, device identifiers, etc. ), lifestyle and affinity attributes as well as buyer intent and consumer website visits. Our B2B data sets provide comprehensive and current contact information on 30 million+ US companies and 125 million+ employees to help you develop your sales pipeline.

Identity resolution refers to the practice of linking various identifiers from multiple devices and touchpoints to create a cohesive, enduring profile for individuals. In today's digital landscape, organizations face significant challenges when they cannot recognize and interact with consumers meaningfully across different channels. A large proportion of online users fail to log in or authenticate, leading to missed chances to engage with potential customers. The objective is to craft a comprehensive understanding of the customer, encompassing their digital identifiers and brand interactions, ultimately transforming this knowledge into an exceptional customer experience. This urgency intensifies as marketers brace for the anticipated end of third-party cookies. We have created a distinctive and highly reliable identity graph that operates solely on deterministic principles and is scalable. Our mission is to empower businesses to effectively identify and engage with audiences across various channels and devices on a large scale, ensuring they don't miss out on valuable interactions. By enhancing identity resolution, companies can foster stronger relationships with consumers and optimize their marketing strategies.

As a trailblazer in identity resolution, Intent IQ empowers its partners to effectively recognize clients and potential customers engaging with their websites, applications, and physical locations, regardless of whether the interactions occur digitally or in person. Their privacy-conscious solutions are driven by the proprietary Identity Device Graph, which offers both deterministic precision and probabilistic scalability in real-time across diverse environments, including those without cookies or mobile advertising identifiers (MAIDs), as well as connected TV (CTV) platforms. The advantages of Intent IQ's capabilities extend to various sectors, such as the media landscape, retail businesses, and financial institutions. By developing the industry's leading identity resolution technology, Intent IQ successfully tackles critical challenges posed by the decline of IDFA and third-party cookies, ensuring that its partners remain at the forefront of identity verification. This innovative approach not only enhances customer engagement but also fosters a more seamless experience across different channels.

VentiveIQ has created an independent, open data platform that specializes in cookieless identity resolution, onboarding first-party data, and enhancing audience marketing strategies. For businesses grappling with issues like cookie expiration, the complexities of omnichannel activation, or the increasing costs associated with data, VentiveIQ simplifies the process of data integration, audience targeting, and outcome analysis. It equips AdTech companies, publishers, and agencies with essential tools and resources to formulate enduring strategies for identity resolution and engaging with their audiences. By utilizing our innovative solutions, these organizations can not only navigate the challenges posed by cookie deprecation and rising data costs, but also excel in their marketing endeavors. Our mission is to facilitate effortless omnichannel activation, thus enabling businesses to effectively reach and connect with their target audience on various platforms. Ultimately, VentiveIQ aims to empower its clients to adapt and flourish in an ever-evolving digital landscape.

Matchbook serves as an innovative identity enhancement platform designed for advertisers and marketers, enabling them to correlate first-party data with fresh digital signals to improve their reach across multiple devices, optimize retargeting efforts, and enhance the accuracy of online-offline attribution. By leveraging vast amounts of aggregated, consented data derived from locations, IP addresses, and Mobile Advertising IDs (MAIDs), it creates precise identifier databases that facilitate the connection of physical locations with IPs and MAIDs, while also integrating additional spatial indices such as postal codes or geohashes. This powerful tool supports a variety of applications, including targeted advertising on connected TV (CTV/OTT), effective cross-software targeting and retargeting, account-based marketing strategies, evaluating campaign performance, enhancing identity graphs, and broadening audience reach beyond the confines of first-party data. Furthermore, Matchbook offers customizable matching parameters and historical context options, empowering clients to refine and personalize their results according to specific strategies and goals. As a result, advertisers can achieve a more cohesive and effective marketing approach across different channels.

By developing the most comprehensive global cross-device digital identity graph available, Tapad has collaborated with various brands to enhance their digital marketing strategies for the future. This innovative Tapad Graph allows marketers to pinpoint customers or related households across different devices, facilitating essential applications in programmatic targeting, media analysis, attribution, and personalized marketing on a worldwide scale. Marketers can now engage with consumers across diverse devices while gaining deeper insights into their interaction points. Expand your outreach by connecting with consumers across a wider array of digital identifiers and uncovering new potential leads. Enhance your existing data sets by integrating new devices to broaden your reach. Tailor your messaging effectively across paid, earned, and programmatic campaigns. Furthermore, Tapad partners with brands, agencies, and platforms to incorporate device identifiers from their systems or data repositories, enriching their graph with additional devices at both household and individual levels, ultimately driving more effective marketing outcomes. This collaborative approach ensures that brands can stay ahead in the rapidly evolving digital landscape.

Some key foundational IDs are on the verge of being phased out while a multitude of new IDs is set to emerge, and Roq.ad is ready for this transition. It could be the perfect opportunity to consider a fresh partnership focused on identity solutions. Consumers are increasingly seeking both a tailored customer experience and enhanced privacy measures. The online identity landscape has long been fragmented, leaving companies eager for deeper insights. Is it possible to achieve both personalization and privacy? The concise response is a resounding YES. By expanding your existing audience device pool to include additional devices that belong to users within your target demographic, you can foster a cohesive brand message and a comprehensive customer journey across various platforms. Dive deeper into your Own Data by leveraging cross-device insights. The Roq.ad Private Identity Graph is meticulously crafted to meet the specific needs of your business. With its innovative Cross-Device Technology, Roq.ad empowers leading brands to enhance their digital advertising and analytics efforts. Utilizing probabilistic modeling, Roq.ad analyzes anonymous data drawn from a variety of sources, including website interactions, mobile applications, and media campaign traffic, to deliver powerful insights. This approach not only maximizes the effectiveness of advertising strategies but also ensures that consumer privacy remains a priority in the ever-evolving digital landscape.

LayerFive employs innovative AI technology that is currently patent-pending to identify consumer identities across a wide range of enterprise data sources, both online, such as websites and mobile applications, and offline, including CRM systems, loyalty programs, and order management systems, thereby creating a cohesive consumer profile. This foundational platform enhances marketing return on investment by more than double through its omni-channel attribution and consumer journey analytics capabilities, which are integral to the 360 Marketing Analytics product. Furthermore, LayerFive aids businesses in adhering to data privacy laws like GDPR and CCPA by providing consumers with direct access to their profiles for self-managed privacy compliance, resulting in significant cost savings and minimizing the risk of regulatory breaches. The technology utilizes both deterministic and patent-pending probabilistic methods to integrate consumer data from all enterprise sources seamlessly. Additionally, LayerFive's first-party tagging system captures high-quality data from enterprise websites without compromising data integrity due to the decline of third-party cookies, ensuring that businesses can still derive valuable insights from their data assets. Ultimately, this approach not only maximizes marketing effectiveness but also fosters trust with consumers by prioritizing their privacy and data security.

BritePool offers advertisers targeted identity solutions that are precise and frequency-controlled, eliminating the need for third-party cookies. This service specializes in identity resolution and verification for both advertisers and publishers alike. In addition to precise targeting, BritePool ensures accurate attribution for every ad delivered, enhancing the overall effectiveness of advertising campaigns. By combining accurate identity targeting with reliable measurement for each ad impression, BritePool supports a seamless advertising experience. Their seasoned team has cultivated extensive technologies and partnerships throughout the programmatic landscape, driving increased value for both advertisers and web publishers. As cookies become obsolete, BritePool empowers marketers with ongoing identity management that spans the entire customer journey. Furthermore, BritePool also helps web publishers unlock new sources of high-CPM ad revenue through its persistent identity management capabilities. This innovative approach not only enhances the effectiveness of ad campaigns but also fosters stronger connections between brands and consumers.

SnowcatCloud is a cloud-based platform designed for customer data infrastructure, utilizing an open-source variant of Snowplow known as OpenSnowcat, which allows businesses to gather, manage, route, and amalgamate behavioral and event-level information from various sources including web, mobile, servers, and IoT. This capability empowers teams to construct a comprehensive real-time view of their customers while ensuring they maintain complete control and ownership over their data. The platform offers various deployment options such as a fully-managed service, cloud-hosted solutions, “bring your own cloud” alternatives, and self-hosted open-source setups, catering to diverse needs regarding privacy, budget, and infrastructure. With enterprise-level security measures in place, including SOC 2 Type II compliance, SnowcatCloud ensures robust protection and swift data delivery. Additionally, it enhances event data streams through identity resolution methods, such as browser fingerprinting and matching techniques, which refine customer profiles, while also assisting in the development of a customer knowledge graph for more profound insights. Furthermore, it seamlessly integrates with analytics tools and data warehouses, fostering a more cohesive data ecosystem for organizations.

In our fast-paced, interconnected environment, consumers navigate through various channels, devices, and physical locations with remarkable speed. Keeping track of customers and their data to provide relevant experiences can seem daunting. However, it is possible to overcome this challenge. MarketingConnect from Experian Marketing Services effectively resolves customer identities to create a comprehensive customer profile that integrates numerous touchpoints, bridges channels and devices, and combines offline and digital behaviors. This leads to a continuous, privacy-compliant identity that reflects every facet of a consumer's daily life. By uniting disparate data points, both declared and unknown, across various offline and online interactions, a complete understanding of your most valuable customers and prospects emerges. Our people-based graph, built on more than five decades of reference data, empowers marketers to accurately and consistently link real individuals and households to relevant data points, ensuring effective engagement strategies. This innovative approach not only enhances marketing precision but also fosters deeper customer relationships.

BDEX Omni IQ uses AI to help you find more customers just like your ideal clients. The BDEX Identity Graph, uses a vast network of SDKs, app publishers, and primary data sources to help companies identify consumers across all channels. It authenticates over 470 million hashed email-MAID-IP matches linked to 113M households across the US each month. BDEX is the only identity platform that guarantees all IDs are linked to real people and removes all IDs linked to bots, click farms, and other forms of ad fraud, as well as all temporary IDs due to Apple's ATT/DoNotTrack. Nominated as the top Identity Technology by AdExchanger, BDEX can help you improve your targeting and reach more customers.

SmartDX transforms the approach to tracking and recognizing individual audience members from the very first click, enabling the mapping of their journeys across various devices, facilitating contextual omnichannel engagements, and attributing conversions at a highly personalized segment-of-one level. This innovative solution presents a robust alternative to traditional cookies, effectively reducing delays in contextual responses and eliminating lags within customer journeys. It allows for the capture of unique insights related to individual journeys and diverse audience attributes, including device, channel, conversion metrics, offers, and behavioral insights—both implicit and explicit—right at the moment of engagement and at various endpoints. Additionally, SmartDX distinguishes between known and unknown users, resolving the multiple digital identities of each audience member across different channels. By employing progressive profiling throughout interactions and touchpoints, it continuously enhances existing audience profiles, paving the way for customized communications and tailored audience experiences. Moreover, it ensures smooth transitions across omnichannel interactions, providing seamless journeys that are informed by past engagements and preferences. This approach ultimately leads to a more personalized and effective marketing strategy that resonates with individual audience members.

In recent years, there has been a significant surge in the volume of consumer data signals. This notable increase highlights the necessity for marketers to effectively integrate various digital and offline identity indicators into a unified framework. Identity graphs, which function as a comprehensive database for this consumer information, have become essential, acting as the definitive source of truth. Infutor’s TrueSource™ Identity Graph stands out as a premier compilation of consumer data and insights that enhances omnichannel engagement, making it both personalized and quantifiably effective. With our secure and privacy-compliant identity graph, you can curate timely and relevant experiences across all channels where consumers interact with your brand. By utilizing our TrueSource™ Identity Graph, you can significantly enhance the value of each interaction with both customers and potential clients. Additionally, Infutor's system allows for the instant verification of consumer identities through an API, ensuring accuracy at the point of data ingestion or during any inbound engagement. This capability not only streamlines your marketing efforts but also fosters deeper connections with your audience.

Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.

Adenty serves as a comprehensive toolkit for collecting and activating audience data effectively. In the face of tracking limitations, it empowers businesses to discover three times more engaged users, create twice as detailed profiles, and enhance conversion rates. Its primary features encompass: 1. Identity resolution. This allows for the gathering of user information across various platforms without relying on cookies, effectively addressing challenges posed by incognito modes, VPNs, and private browsers, thus minimizing gaps in analytics and providing deeper insights. Additionally, it enables the storage and sharing of visitor data on the server to maintain tracking continuity despite the volatility of browser storage. 2. Real-time data activation. Businesses can initiate immediate, captivating responses based on unified insights, while also integrating multiple marketing technologies to oversee their engagement strategies from a single, streamlined hub. 3. Data connectivity. By linking visitor data across different sites and tools, Adenty offers a comprehensive perspective that supports accurate (re)targeting and personalization, ultimately enhancing user experience. This multifaceted approach fosters a more cohesive understanding of audience behavior and preferences, driving better business outcomes.

The world's first real time cookie-less identity graph powers data, activation and attribution. Stirista is here! We help you to improve your first party data, and get new customers with addressable multichannel campaigns. Our industry-leading identity spine allows you to quickly onboard data and get campaigns up and running quickly - from CTV, display to social media and email. All this with real-time attribution across all your digital - as well as physical - footprints. Our Identity Graph updates in real time as individuals navigate their daily lives across digital and physical footprints - even CTV. No more wasted advertising dollars. No more missed personalization.

Tie is a modern website visitor identification and data enrichment platform designed to unlock more value from existing traffic. It helps marketers de-anonymize their most important visitors by revealing verified contact and demographic data. Unlike legacy tools, Tie allows brands to choose who to identify from up to 90% of website traffic. Marketers can prioritize high-intent actions such as cart abandonment, repeat visits, or product views. The platform offers multiple match algorithms to fine-tune lead quality, volume, and email deliverability. Tie integrates seamlessly with email platforms, ad tools, and CRM systems for real-time activation. Privacy is built into the core, with compliant data sources and explicit opt-in requirements. Tie empowers brands to grow email lists, recover abandoned carts, and increase lifetime value. It helps companies move from renting audiences to owning them. Tie turns traffic into predictable revenue growth.

On-demand patient identity resolution is achieved by efficiently mastering and connecting data in real-time. By converting protected health information into universal, de-identified HealthVerity IDs, organizations within the life sciences sector can effectively construct and disseminate the patient journey across various partner datasets, thereby establishing a unified source of truth regarding patient identity. This approach also facilitates internal data sharing among different organizational departments, enhancing the overall understanding of the patient journey. Furthermore, it allows for adaptable external data exchanges with entities such as patient registries, health insurers, and other associated companies. HealthVerity Census serves as an initial step toward developing a data strategy focused on activation, interoperability, and the longitudinal tracking of patient information. Utilizing an advanced PaaS de-identification solution, it empowers the activation of both internal and external data touchpoints, breaking down silos that often isolate critical information within the enterprise. These comprehensive capabilities ultimately contribute to improved patient outcomes and more informed decision-making across the healthcare landscape.

Deliver tailored and seamless customer interactions while ensuring robust security measures. Akamai Identity Cloud is a cloud-based SaaS offering that streamlines customer identity and access management (CIAM). Specifically designed for consumer-focused applications, Identity Cloud offers the scalable framework essential for engaging, managing, and converting millions of users. It comes equipped with customizable features for registration, authentication, and single sign-on (SSO), alongside tools for consent and preference management, easy integration with your marketing technology ecosystem, and advanced data analytics capabilities. Enhanced safeguards for customer data facilitate compliance with privacy regulations without diminishing the overall user experience. For applications that are crucial to business success, where customer experience, scalability, and performance are non-negotiable, brands turn to Identity Cloud. Effortlessly facilitate omnichannel access through SSO and a diverse range of authentication options, including social login, directory services, and OpenID Connect (OIDC). With these features, businesses can efficiently foster stronger relationships with their customers.

Throtle stands out as a premier firm specializing in identity and data onboarding. Utilizing state-of-the-art data technology, Throtle equips brands and marketers with the most precise 1:1 representation of their customers. The company takes pride in its ability to seamlessly link individuals with their corresponding data and devices, facilitating personalized marketing efforts that are grounded in real customer identities. For additional insights, visit throtle.io to explore how you can achieve the clearest understanding of your customer base. Throtle provides top-tier identity and onboarding solutions that adapt to the fluid nature of identity. As consumers navigate an ever-expanding landscape of devices and applications, the data they generate becomes increasingly fragmented. This poses a challenge for marketers, who often find themselves questioning the true identity of the individuals they are engaging with. Throtle enables brands to recognize and comprehend their customers at every touchpoint, across various channels and stages of their journeys, ensuring effective and tailored marketing strategies. By leveraging Throtle's innovative solutions, businesses can enhance their approach to understanding and connecting with their audience.

Accurately recognizing website visitors is essential for effective people-centric marketing strategies. Once visitors are identified, valuable information regarding their interests and preferences can be collected and converted into actionable consumer insights. These insights facilitate personalized interactions that not only enhance return on investment but also foster strong customer relationships. 4Cite stands out as the leader in connecting website visits to individual identities, allowing for the collection of extensive person-based data. Unlike other offerings, the data capture layer provided by 4Cite is entirely configured and overseen by the company, simplifying the onboarding process and ensuring users can utilize the programs without ongoing maintenance. Our innovative tagging system, OneTag, captures comprehensive data related to all website interactions and email engagement, requiring no setup from clients. Additionally, our data collection encompasses supporting elements such as email status, details from the product catalog, and transaction-related signals, providing a holistic view of consumer behavior. This robust approach empowers businesses to make informed decisions based on a complete understanding of their customers' journeys.

The FICO® Identity Resolution Engine meticulously examines diverse and isolated data repositories to reveal connections among individuals, locations, and incidents that may suggest fraudulent activities and money laundering. Its advanced fuzzy matching algorithms significantly improve detection capabilities, while graph analytics provide real-time visualization of relationships between accounts, applicable both before and after transactions are recorded. By leveraging various data points within an application, it can associate them with other apps and accounts, even when they are indirectly connected. Continuous analysis of accounts is automated based on their risk assessment, allowing for the discovery of connections that may only become evident after transactions occur. Furthermore, it proactively identifies and ranks organized fraud and criminal behavior through relationship-focused predictive analytics. The system is capable of conducting federated searches on unrefined data and executing complex link analysis, employing advanced querying tools alongside visual link charts to enhance understanding of the data landscape. In this way, the FICO® Identity Resolution Engine not only aids in detection but also supports ongoing investigations into fraudulent activities.

Delivr serves as a holistic identity resolution platform designed to allow businesses to access and collaborate seamlessly on data from any cloud or platform. This versatile solution caters to numerous use cases, helping organizations gain deeper insights and effectively engage with their audiences driven by zero-party data. As the pioneering identity resolution platform, Delivr enables companies to refine and enhance their go-to-market strategies. Organizations can discover reliable and scalable methods for achieving growth. By leveraging zero-party data alongside closed-loop attribution, businesses can obtain a clearer understanding of their audiences and activate them effectively. Through cutting-edge approaches to data privacy, ethics, and enterprise identity, our platform enhances your operational ecosystem, ensuring that engagement is both precise and confident. Ultimately, Delivr equips companies with the tools they need to thrive in a data-driven landscape.

Epsilon PeopleCloud is built on a foundation of privacy and powered by cutting-edge AI, utilizing the most comprehensive data in the industry to tailor each individual's experience, ultimately enhancing outcomes for both customers and brands. By leveraging Epsilon PeopleCloud, you can predict, activate, and validate like never before, fostering deeper connections that lead to improved business results. The platform integrates billions of online and offline intent signals through predictive AI, allowing you to understand each person's true desires and deliver tailored messages at the precise moment they're inclined to engage. You can effectively reach individuals across various devices and channels with the consistent experience they expect, thanks to an interconnected suite of products and persistent identifiers. With real-time insights, you gain a thorough and trustworthy view of your campaign's performance, enabling you to present valuable reports to your executive team. Furthermore, this comprehensive perspective on your marketing efforts allows you to link the results of your campaigns to the specific actions that generated them, providing clarity and direction for future strategies. Overall, Epsilon PeopleCloud empowers brands to forge stronger relationships with their audiences while optimizing their marketing effectiveness.

Zeotap is a Customer Intelligence Platform, (CIP). It helps companies better understand their customers to predict their behavior and make more meaningful investments. Our platform allows brands to leverage a core of first-party data to win new clients and grow their customer base. Our modules are independent but integrate and include customer data unification, identity resolution (including in data clean rooms), enrichment, modeling, and activation to more than 100 partners in the marketing ecosystem. Gartner has named us a "Cool Vendor" in 2020 and AdExchanger the "Best Data-Enabling Technology” in 2019. Our platform meets the highest standards for enterprise data privacy and security, including ISO 27001 and CSA STAR. We serve top brands, publishers, and agencies in more than a dozen countries in Europe and North America. Zeotap is also a founding member of ID+, an initiative for universal marketing ID.

Our top-tier Identity Graph integrates information from various sources, linking devices to digital actions while ensuring privacy compliance, thereby providing the insights necessary for smooth multichannel interactions. By combining our multichannel execution tools with robust analytics and modeling features, we enhance your marketing effectiveness and boost the return on every investment. With a wealth of over 10,000 predictive demographic and behavioral metrics, along with extensive multicultural data, our unique data resources equip marketers with an unparalleled comprehension of American consumer behavior, enabling them to tailor their strategies more precisely. This comprehensive understanding of consumer dynamics not only fosters better engagement but also drives significant improvements in overall marketing performance.

FullContact is a real-time, privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences, improve ad targeting and measurement as well as improve identity verification and fraud solutions by unifying data and applying insights in the moments that matter. FullContact provides the data + intelligence you need in your platforms to accurately identify people and optimize experiences—while putting privacy and security first.

CustomerLabs CDP, a cloud-based digital marketing platform, helps agencies, SaaS, and Ecommerce marketers track, identify segment, sync, sync, and analyze their customer data. The platform allows marketers to create personalized campaigns across channels and without any developer dependency. Track and collect customer data from your website, app CRM, email, service, and offline channels. Identity resolution allows you to map anonymous users across platforms and gain a 360-degree view of your customers. To trigger timely messages across channels, create customer segments based upon behavior, demographics, and user traits. This customer data can be seamlessly synchronized with your existing marketing tools, such as Google Analytics and Google Adwords. CustomerLabs CDP allows you to capture accurate customer data and support your marketing decisions.

Our focus is on ensuring that data is secure and effortlessly accessible for businesses. The Safe Haven platform enhances customer intelligence, facilitates large-scale engagement, and fosters innovative opportunities for business expansion. Designed for the contemporary enterprise, our platform grants comprehensive control over data access and usage through top-tier software solutions for identity management, activation, and data collaboration. You can harness data access to uncover valuable business insights and boost revenue, all while keeping strict oversight of how data is used. Effectively connect with your target audiences across various channels, platforms, publishers, or networks, while securely converting data between identity realms to enhance outcomes. Safeguard your customer information using cutting-edge privacy-preserving technologies and sophisticated methods that limit data movement, yet still allow for the generation of insights. In doing so, you empower businesses to thrive in a data-driven landscape while upholding the highest standards of data protection.

Discover how to effectively enhance the return on every dollar spent in your marketing initiatives by utilizing identity resolution alongside a comprehensive digital marketing optimization solution that spans from activation to attribution. Elevate the value you bring to your business by enhancing your real-time performance marketing through the integration of attribution and activation within a unified workspace. Our streamlined workflows, featured in our all-in-one toolset, will significantly speed up your insights into activation timelines. With our solution, you can eliminate identity-related challenges throughout your customer journey, as we synchronize all your data at the individual user level, whether it involves interactions from digital campaigns, cross-device paths, or in-store purchases. Benefit from heightened accuracy in your audience targeting, empowering you to launch more successful marketing campaigns on your media platforms. Save time in orchestrating your activations thanks to our automation capabilities, allowing you to focus on strategic decisions. Make informed choices about the media platforms where you allocate your investments, ensuring maximum effectiveness in your marketing efforts. Additionally, by utilizing these optimized strategies, you can anticipate a noticeable increase in overall campaign efficiency.

AllClear Health ID addresses issues of patient record mismatches, duplicates, and poor data quality, resulting in significantly cleaner claims processing. This innovative high-security mobile identity platform ensures that patient misidentification is eliminated throughout the health system, regardless of how or where patients seek care. By continuously monitoring and certifying patient information, the platform automates both online and in-person check-ins while facilitating seamless data exchanges between patients and healthcare providers. A key feature of Health ID is its robust security measures, which are comparable to those used in banking, allowing providers to deliver accurate care confidently and secure appropriate reimbursements. The consequences of patient record errors are substantial, contributing to 33% of claim denials and costing healthcare systems an estimated $29 million for every million patients treated each year. By ensuring that healthcare providers have access to the correct medical records, AllClear Health ID significantly reduces the chances of misdiagnosis and unnecessary duplicate services, ultimately enhancing patient safety and care efficiency.

Designed for accurate and scalable identity resolution, Amperity's platform fulfills the need for a comprehensive customer 360 foundation. By introducing an innovative method for large-scale identity resolution, discover how we have transformed the way brands utilize customer data effectively. Convert unrefined customer information into a driving force that enhances your organization across marketing, analytics, and IT functions. Eliminate the hassles of data manipulation and complex queries. Provide precise, impactful insights consistently throughout your organization. With speed, scalability, and security, our platform can easily manage extensive datasets while upholding user privacy. Our skilled teams collaborate with you to achieve up to a 10X return on your investment. This customer data platform is designed for the entire organization, catering to all users and integrating seamlessly with various tools. Our methodology clarifies disorganized data and allows you to leverage it quickly. With our industry-leading support and guidance, you can trust in our patented, AI-driven Customer 360 solution to maximize your data potential. In this way, organizations can stay ahead of their competitors while making data-driven decisions that foster growth.

The ever-growing volume of data, coupled with ongoing digital transformation and heightened compliance demands, necessitates the implementation of advanced technologies for optimizing data utilization. Exorbyte provides customized Search & Match solutions that enable rapid access to all forms of data for both human users and automated systems, irrespective of their structure, language, format, or quality. Their master data search feature allows for extensive, fuzzy searches across millions of records with a single query input, demonstrating error tolerance and flexibility across various fields while being fully customizable. Additionally, the master data comparison tool facilitates the examination of entire or partial records against master data without limitations, accommodating discrepancies and operating seamlessly across different databases. Furthermore, the master data recognition function extracts identities from various documents, such as letters or faxes, and aligns them with reference data, ensuring accurate identification through fuzzy data matching and intelligent extraction techniques. This comprehensive suite of tools empowers organizations to harness their data more effectively, driving informed decision-making and operational efficiency.

NetOwl EntityMatcher offers a reliable, swift, and expandable solution for identity resolution, taking into account not just the similarities in entity names but also critical attributes like date of birth, place of birth, address, and nationality. Additionally, it allows for identity resolution using social network details, including information about an individual's employer, spouse, or associates. Utilizing its proprietary search and indexing engine, NetOwl can combine evidence from various entity record attributes, providing a highly effective, scalable, and user-friendly approach to matching. Users can define application-specific business rules that dictate which combinations of record attributes need to be matched and establish the importance of each attribute. Furthermore, by incorporating our machine learning-driven multicultural and multilingual name matching solution, NetOwl NameMatcher, the system enhances the sophistication of name matching across different types of entities. This integration ensures that identity resolution maintains a high level of accuracy and adaptability in diverse scenarios.

Upstack Data stands out as the premier toolkit for marketing strategies driven by data. Our offerings include extensive web analytics, detailed multi-touch attribution reporting, and sophisticated integrations with advertising platforms and Meta CAPI, all supported by our cutting-edge identity resolution technology. We empower Shopify brands and marketers to utilize their first-party data effectively, enhancing revenue potential and fostering sustainable brand expansion. With Upstack Data, businesses can unlock new growth opportunities while optimizing their marketing efforts.

Our media buying platform links advertisers with first-party data signals sourced from media owners, utilizing tailored algorithms to enhance outcomes while ensuring the security of media owners' data. Nodals AI is perfectly suited for media owners who prioritize privacy and wish to leverage an AI-enhanced platform for managing their digital advertising through collaboration on first-party data and bespoke algorithmic targeting. Media owners are capable of generating robust data signals, leading to more than double the sales for advertisers when compared to conventional third-party data methods. It's crucial for media owners to maintain control over their data, which is achievable by accessing it directly from the source; this approach not only lowers costs but also significantly cuts down carbon emissions by 75%. The way we measure advertising effectiveness has progressed from outdated deterministic methods to sophisticated probabilistic techniques that accurately assess true uplift. Nodals offers unparalleled access to the first-party data of media owners and executes custom algorithms directly on their data, ensuring both efficacy and security. This innovative approach empowers media owners to fully utilize their valuable data while fostering stronger partnerships with advertisers.

We provide audience data that is both addressable and compliant with privacy regulations, enabling marketers to connect with new customers, improve marketing analytics, gain deeper insights, and enhance the performance of their omnichannel campaigns. You can effectively identify, reach, and engage your ideal customers across various digital platforms. By leveraging the full potential of your data, you can drive business growth. Strengthen your marketing and advertising strategies with a comprehensive understanding of audience data, detailed consumer profile segmentation, and effective omnichannel targeting tailored for specific verticals and seasonal initiatives. Work closely with our audience specialists to create a tailored audience plan that aligns with your campaign objectives. As a premier global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota eliminates the challenges posed by data silos, facilitating integration across diverse industries, digital channels, and product categories. Our approach combines online and offline identifiers to generate robust audience-targeting data, empowering both B2B and B2C brands to optimize their marketing and advertising efforts. Ultimately, this enables brands to not only reach their target audiences but also to build lasting relationships with them.

Real Identity™ provides rapid, sub-second decision-making capabilities that facilitate timely and relevant messaging. This innovative platform empowers leading global brands to accurately identify individuals and ethically engage with them at any location and time, thereby fostering significant experiences. With the ability to connect with audiences at scale and with precision, brands can enhance every customer interaction. Additionally, Real Identity allows companies to effectively manage their identity systems by utilizing five decades of expertise in data and identity, coupled with cutting-edge artificial intelligence and machine learning methodologies. In the fast-paced adtech sector, swift access to identity and data is essential for enabling personalization and informed decision-making. As the landscape evolves away from cookies, first-party data signals will become crucial for driving these initiatives, ensuring that communication remains vibrant between individuals, brands, and publishers. By crafting impactful experiences across all channels, businesses can not only impress current customers and prospects but also maintain compliance with regulations and outpace their competitors. Ultimately, Real Identity™ positions brands to thrive in a dynamic environment while enhancing their customer engagement strategies.

ONEcount is a customer-data platform (CDP), which combines a complete Marketing Activation Platform with a tightly integrated stack. ONEcount leverages a rich history of identity resolution, data consolidation, advanced identification and targeting tools. It streamlines the tech stack while delivering a simple-to manage ecosystem. The system includes aggregated dashboards, cross tactic visualizations, secure third party data feeds/ETL engine and built-in email marketing capabilities. It also features advertising integrations, single sign-on capabilities, social and social media capabilities, and a host other tools to facilitate cross-sell/upsell initiatives, increase sales, and personal 1-to-1 messaging.

Our retention strategies are designed to enhance audience expansion, recover lost revenues from abandonment, and reactivate disengaged customers across various platforms. Consider the scenario where Jane Doe subscribes to your mailing list using her work laptop, yet later that evening, she browses your website on her mobile device, adds items to her cart, but ultimately decides not to complete her purchase. In this case, you can't initiate an abandoned cart recovery flow because Jane's mobile access is not identifiable to you. Such instances of unidentified abandoners could account for as much as ten times the potential revenue that has now slipped through the cracks. With Retention.com’s Reclaim solution, you can tap into our top-tier Identity Resolution technology, which can boost your SMS and Email revenue from Browse, Product, and Cart Abandonment flows by as much as 10 times. The onboarding process is straightforward and quick, allowing you to implement the system within hours rather than stretching it over months. Furthermore, there are no unnecessary managed services, just the essential technology that empowers you to effectively scale your abandonment flows, ensuring a reliable and effortless return on investment. By employing this innovative approach, you can significantly enhance your overall customer engagement and retention efforts.

Mesh Security represents an advanced cybersecurity solution grounded in Cybersecurity Mesh Architecture (CSMA), designed to consolidate fragmented security data, tools, and infrastructure into a cohesive, real-time adaptive defense system that aids organizations in the ongoing assessment, prioritization, and reduction of risks across various domains, including identities, endpoints, data, cloud, SaaS, CI/CD, and networks. This platform offers comprehensive posture management that persistently detects and contextualizes significant risks and vulnerabilities throughout the enterprise, converts diverse security signals into a dynamic asset graph for enhanced visibility, and facilitates cross-domain threat detection along with automated responses through AI-enhanced anomaly detection and pre-configured detection rules. Additionally, Mesh Security seamlessly integrates with existing security frameworks in just minutes, streamlining remediation processes and minimizing the attack surface without necessitating new infrastructure investments, while also centralizing policy management, playbook execution, and compliance enforcement in hybrid environments. By providing these capabilities, Mesh Security empowers organizations to maintain robust security postures in an increasingly complex threat landscape.