AppsFlyer Integrations

Shift is your power browser. The only browser to merge all your applications into one beautiful window. Connect all of your email accounts and manage all your apps from one powerful window. Streamline everything you do online when you install Shift and access thousands of apps without leaving your browser. Tired of juggling apps, hundreds of tabs, and multiple accounts? Most browsers make that feel messy, Shift makes it simple.

Median.co, formerly GoNative, is the leading solution used to build full-feature iOS and Android webview applications. The Median platform can be used to convert any website into a native application without native development. App Studio: Create a native mobile app with all features directly in your browser. Customize your app's branding, native interface, and all features. Native Plugins: Increase user engagement with native features such as push notifications, biometric verification, QR/Barcode scanning, and much more. JavaScript Bridge: Add powerful native features without writing *any* native code. App Updates are seamless: Users access web content changes instantly, without the need to publish an updated version. Want to instantly convert your website into a mobile app? Enter your URL at median.co and preview in browser-based simulators in seconds.

Introducing TrafficGuard - Your Ultimate Defense Against Ad Fraud Say goodbye to the threat of deceptive traffic undermining your campaign efforts with TrafficGuard. Our state-of-the-art ML/AI-driven technology dynamically sifts through simple and sophisticated fraudulent traffic in real time, guaranteeing that your advertising budget is channeled exclusively toward genuine, high-quality clicks and conversions. This translates to enhanced campaign outcomes and an increased return on ad spend (ROAS). Our robust solution ensures the safeguarding of every advertising dollar, empowering you to concentrate on achieving your marketing objectives with unwavering confidence. Let TrafficGuard eliminate the concerns associated with ad fraud protection, offering you peace of mind while safeguarding your: Google Search (PPC) campaigns Mobile UA campaigns Affiliate spend Social Networks But our commitment doesn't end with cutting-edge technology. Coupled with expert campaign management and top-notch customer service, TrafficGuard provides you with a dependable partner for all your ad fraud protection requirements. Proudly affiliated with Adveritas, listed on the Australian Stock Exchange (ASX:AV1).

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Offer18, an affiliate marketing platform, has grown very quickly and is now a prominent position among the top affiliate marketing platforms in the world. Offer18 is trusted by a great number of Affiliates/Advertisers/Agencies/Ad networks and still many to be connected in the days to come, is continuously stressing upon the effectiveness of serving clients with the best affiliate marketing tool.

HilltopAds is an international advertising network that offers thousands of offers and has premium traffic sources from all corners of the globe. HilltopAds, a UK-based CPC/CPM advertising platform, was launched in 2013. HilltopAds can work with a variety of ad formats, including POP's and Direct Link, Instream Video/VPAID video, and In-page push. All partners can access a personal manager via Skype, Telegram or Email. You will be provided with assistance on how to set up and optimize your campaign as well as any other matter. Benefits for Publishers - No minimum traffic requirements Flexible configuration of the advertisement, place area, and frequency of display on your website - You can accept direct link traffic. - The minimum payout for the Net7 scheme is $20 each Tuesday. Advertisers get the following benefits Target your ad campaign with 10+ parameters - Auto Optimization. - Top GEOs get high ROI and low CPM. - Instant approval. - The minimum deposit required is $50

MineOS is a UX-focused data privacy platform that knows compliance work has been rough in the past. Our automated no-code platform can be up & running in a day to bring companies comprehensive data mapping & classification that integrates with hundreds of popular data sources and discovers nearly 100% of a company’s data. By mapping and classifying data better, DSR management, risk assessments, and data policy enforcement all become easier and faster. Simplify compliance. Gain consumer trust. MineOS.ai

NextDNS protects against all types of security threats, blocks trackers and ads on websites and apps, and provides a safe and supervised Internet experience for children, on all devices and across all networks. You can define your threat model and adjust your security strategy by activating 10+ types of protections. The most trusted threat intelligence feeds contain millions of malicious domains and are all updated in real time. We analyze DNS questions and answers in real-time, allowing us to detect and block malicious behaviour. Our threat intelligence system can catch malicious domains faster than traditional security solutions, with typically only a few hours between domain registrations and the beginning of an attack. Block trackers and ads on websites and apps, even the most malicious. Block the most popular ads and trackers blocklists. Millions of domains are all kept up-to-date in real time.

IPQualityScore's suite fraud prevention tools automate quality controls to prevent bots and fake accounts, fraudsters chargebacks & malicious users, without interfering with the user experience. With industry-leading IP reputation data and user validation, you can detect bad actors and block cyber threats. For smoother operations and less headaches, proactive Prevent Fraud™.

Ads automation and management for Facebook ads, Instagram ads, Google ads, TikTok ads, and Snapchat ads: set up automated rules, launch campaigns in bulk, promote the best posts, check the data around all aspects of your ad campaigns, analyze audiences and creatives, and schedule reports for your team and clients.

All marketing data connected. Every marketing touchpoint has a value and ROAS. Multi-touch marketing attribution models. All your marketing data and metrics can be imported into any tool. Optimize your marketing ROI across all channels. Marketers can increase their marketing ROI by connecting all marketing data to our marketing attribution platform. This allows for a 15-44% increase in marketing ROI. You can measure ROI for each channel, campaign, keyword, and creative. Be sure to account for cancellations, returns, and offline conversions. Automate all marketing data collection and reduce time spent formatting and preparing. Instead, focus on insights. Our advanced marketing attribution software makes it easy to access all your data wherever and whenever you need it. Our connectors and APIs make it easy to consume data in any tool. Analyze customer journeys across all touch points and optimize them. Our budget optimiser and marketing attribution software will help you save time while optimizing your budgets.

Improvado, an ETL solution, facilitates data pipeline automation for marketing departments without any technical skills. This platform supports marketers in making data-driven, informed decisions. It provides a comprehensive solution for integrating marketing data across an organization. Improvado extracts data form a marketing data source, normalizes it and seamlessly loads it into a marketing dashboard. It currently has over 200 pre-built connectors. On request, the Improvado team will create new connectors for clients. Improvado allows marketers to consolidate all their marketing data in one place, gain better insight into their performance across channels, analyze attribution models, and obtain accurate ROMI data. Companies such as Asus, BayCare and Monster Energy use Improvado to mark their markes.

Skai is the best marketing platform for brands that want to plan, activate, and measure growth strategies through the most engaging digital channels. Skai is the only marketing platform that combines data-driven insights with best-of-breed optimizing to help brands make informed decisions, scale up and measure performance across Google and Facebook, Microsoft, Amazon and Walmart, Roundel and Apple Search Ads. Machine-learning algorithms and artificial Intelligence from Skai leverage market signals to help companies predict and keep up with the omnichannel customer journey. Skai is backed by Sequoia Capital and Arts Alliance, Tenaya Capital and Bain Capital Ventures.

Netcore Customer Engagement and Experience is an intelligent, full-stack platform that allows you to redefine growth. Full-stack growth platform for marketers, product managers, and growth managers. Raman's revolutionary predictive intelligence will help you increase conversion, retention, revenue, and profitability. Netcore delivers a world-class customer experience for marketing and product managers at customer-centric brands. Easy to use, intelligent customer engagement platform that helps you increase conversion and retention. Automate the delivery of personalized campaigns to specific customers. Netcore Customer Engagement eliminates the guesswork from how to engage customers using machine learning-backed data analysis. You can create a single profile by combining data points from every interaction your customer has with you brand across online and offline channels (website, mobile app, and marketing channels).

Desktop.com offers a complete solution that saves money and instantly provide you and your team with all key aspects for efficient online collaboration and organization. Stay on top of it all by creating one or several workspaces, connect them and organize tools and content into separated Desktops. Add app integrations, share and manage access or use the global search to instantly search across everything from a single location to find what you need. Working with a team, partners or other guest users? Enable the complete Desktop.com communication suite with chat, voice and video call functionality that seamlessly gets added to your workspace. - powerful search; search across ALL your content, apps, integrations and more! - integrated app store; instant access to all the best web apps - bookmark management and sharing - password manager & password sharing - browser extension with secure vault - import feature - app integrations - SSO - MFA Communication suite: - group chat, 1-on-1 chat, cross-app chat - voice and video call - meeting breakout rooms - schedule meetings And much more. Organize it all, with an online Desktop.

Gigasheet is the big data spreadsheet that requires no set up, training, database or coding skills. No SQL or Python code, no IT infrastructure required to explore big data. Big data answers are available to anyone, even if they're not data scientists. Best of all, your first 3GB are free! Gigasheet is used by thousands of people and teams to gain insights in minutes, rather than hours or days. Anyone who can use a spreadsheet can access Gigasheet's big data and analysis capabilities. Sharing and collaboration tools make distributing huge data sets a snap. Gigasheet integrates with more than 135 SaaS platforms and databases.

Hevo Data is a no-code, bi-directional data pipeline platform specially built for modern ETL, ELT, and Reverse ETL Needs. It helps data teams streamline and automate org-wide data flows that result in a saving of ~10 hours of engineering time/week and 10x faster reporting, analytics, and decision making. The platform supports 100+ ready-to-use integrations across Databases, SaaS Applications, Cloud Storage, SDKs, and Streaming Services. Over 500 data-driven companies spread across 35+ countries trust Hevo for their data integration needs.

mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication.

JustControl.it allows businesses to manage their advertising spending, evaluate campaign performance across multiple channels, and receive up-to-date reports about virtually every performance metric.

We believe that people should be free to express themselves, share their opinions, foster open dialog, and that creativity leads to new formats, voices, and possibilities. We believe everyone should have easy and open access to information. Video is a powerful tool for education, understanding, and documentation of world events, large and small. We believe that everyone should be able to find their niche, start a business, and succeed on their terms. People, not gatekeepers, should decide what's popular. We believe that everyone should have the ability to build support networks, overcome barriers, cross borders, and find common interests and passions. YouTube Ads and YouTube for Business are available.

X, formerly known as Twitter, is one of the largest social networks in the world. Follow your interests. Listen to what people are saying. Join the conversation. Watch what's happening around the world. Conversation is the key to real change. Here, your voice matters. Come as you are, and together we will do what is right (not easy) to serve public conversation.

Facebook is the largest social network in the world. We create technologies that allow people to connect with their family and friends, find new communities, and grow their businesses. We are inspired by the way people support each other in times of crisis, whether it's fundraising or offering life-saving assistance via a Facebook post. The Facebook app allows you to connect with family, friends, and other people who share your interests. You can connect with your family and friends, as well as discover new ones, with features such as Watch, Marketplace and Groups.

Create products that lead to outcomes Amplitude is a product intelligence platform that helps teams engage, convert, and retain customers. Amplitude is a tool that helps teams build digital products. It allows them to better understand customer behavior, deliver better experiences, and retain more customers. Get a better understanding of your customers' experiences with your digital products. Teams can ship faster, measure impact and visualize user journeys. Personalize product experiences to increase engagement, conversion, loyalty. Product intelligence provides teams with the data and insights they need in order to create great product experiences. It can also be done at scale. Self-service analytics can be used to analyze what happens and why. To make quick changes, align on decisions and integrate your existing workflows and tech stack.

Promote your tweets to get your messages out there to people who don't follow you yet. Promote your account to quickly grow your high-value followers. You can track the growth of your fanbase and see how people respond to each tweet. Targeting your followers' interests, geography and gender, as well as similar users, will help you reach the right audience. Targeting by keywords in people's tweets will increase the relevancy of your message. Your account and tweets will be seen by more people who are interested in your content. Only pay when people follow you or retweet it, like, reply, or click on your promoted tweet. You have complete control. There is no minimum cost and you can end or start at any time.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

Panoply makes it easy to store, sync and access all your business information in the cloud. With built-in integrations to all major CRMs and file systems, building a single source of truth for your data has never been easier. Panoply is quick to set up and requires no ongoing maintenance. It also offers award-winning support, and a plan to fit any need.

UserX is a cutting-edge UX analytics platform that provides growth-oriented insights for mobile app teams. Our comprehensive suite of tools, including session recordings, heatmaps, and conversion funnels, empowers companies to gain a deep understanding of user behavior and make data-driven decisions. Session recordings allow you to gain valuable insights into user behavior by closely monitoring and analyzing their interactions with your app. Heatmaps provide a comprehensive understanding of user interactions on every application screen, enabling you to identify the interface elements that are most appealing to users, as well as those that are being overlooked or ignored. Conversion funnels help you determine the stage in the application funnel where users are dropping off and identify the reasons for churn. Crash replays enable you to identify and reproduce technical errors, allowing for quicker resolution of technical bugs. With fast and comprehensive analytics of UserX, companies can easily identify areas of improvement and unlock new growth opportunities. The platform is designed to help brands understand user behavior, track essential metrics, and optimize app's performance.

Rivery’s ETL platform consolidates, transforms, and manages all of a company’s internal and external data sources in the cloud. Key Features: Pre-built Data Models: Rivery comes with an extensive library of pre-built data models that enable data teams to instantly create powerful data pipelines. Fully managed: A no-code, auto-scalable, and hassle-free platform. Rivery takes care of the back end, allowing teams to spend time on mission-critical priorities rather than maintenance. Multiple Environments: Rivery enables teams to construct and clone custom environments for specific teams or projects. Reverse ETL: Allows companies to automatically send data from cloud warehouses to business applications, marketing clouds, CPD’s, and more.

RudderStack is the smart customer information pipeline. You can easily build pipelines that connect your entire customer data stack. Then, make them smarter by pulling data from your data warehouse to trigger enrichment in customer tools for identity sewing and other advanced uses cases. Start building smarter customer data pipelines today.

Founded in 2018, Pecan is a predictive analytics platform that leverages its pioneering Predictive GenAI to remove barriers to AI adoption, making predictive modeling accessible to all data and business teams. Guided by generative AI, companies can obtain precise predictions across various business domains without the need for specialized personnel. Predictive GenAI enables rapid model definition and training, while automated processes accelerate AI implementation. With Pecan's fusion of predictive and generative AI, realizing the business impact of AI is now far faster and easier.

Swaarm is an affordable and easy-to-use platform that helps you measure, optimize, and automate your marketing efforts. Swaarm is the first ever ad tech tracking platform that has been developed with real clients' input. This makes each action easier, faster, and more effective. Swaarm is a well-known technical platform that handles more than 30 million events per day. We have the tools to automatically approve offers, switch traffic sources that aren't performing according to advertisers' KPIs, and scale your campaigns based on our experience and listening to companies like yours. Swaarm provides all users with the reporting tools they need. With just drag-and-drop actions, business users can query billions upon billions of real time events in seconds. Our advanced data science tools allow you to run SQL or Python notebooks on both historical and real-time data.

Appflow.ai provides a single-stop solution for building, analyzing and boosting in-app subscriptions. The purchase SDK can be installed in just a few steps to your iOS or Android app. There is no need for ongoing maintenance. You can track real-time subscription key metrics and KPIs, manage subscribers individually, and perform cohort analysis and funnel analysis all from one dashboard, up to $10K/MRR. Integrate with analytics or built-in attribution tools like Apple Search Ads to see a complete picture of your subscription performance. Paywall A/B testing can be used to determine the most profitable subscription model. Push notifications can also be sent to specific segments of users to increase conversion. All this is done without any code. Get smart insights from our AI-power recommendations and take your in app subscription business to the next step. Learn more on our website.

devtodev is a product analytics platform that allows data-driven teams to gain valuable insights and influence user decision making. You can convert users to paying users, improve app economics, predict revenue, customer lifetime value, and predict churn. You can also analyze and influence user behavior.

Cross-channel marketing automation platform to increase customer engagement, retention and LTV. Pushwoosh has been trusted by thousands of top brands and startups around the globe. Push notifications (mobile and web), in-app messages. Emails. Multichannel event-triggered communications. Pushwoosh creates custom solutions for every business based on industry specifics, customer goals, and needs. Flexible pricing, powerful functionality and the highest efficiency

CleverTap is an integrated analytics and engagement platform that solves retention. To increase customer retention and lifetime value, build deeper relationships with customers, whether you're just starting an app or have millions of MAUs. CleverTap allows brands to eliminate the hassle and expense of integrating and maintaining multiple platforms for analysis, segmentation, and engagement across mobile and web. CleverTap offers a 14-day trial for apps with more than 100K MAUs. You can easily integrate and cancel at any moment. You can contact customer support right from the dashboard. There are no hidden fees or charges. CleverTap's scalable solutions are trusted by more than 8,000 brands, including Domino's, Vodafone, BookMyShow and Gojek.

SplitMetrics Optimize is an advanced A/B testing platform providing tools for fast and cost-effective app growth at any stage of the app’s lifecycle. SplitMetrics platform helps mobile-first brands cut risks, eliminate guesswork and reduce expenses associated with launching and growing mobile apps and games on the App Store and Google Play. The platform provides an opportunity to test app and game ideas that are still in the concept phase, get feedback from real users and make data-driven decisions on investing in the concepts that got the greatest resonance on the market. Game developers can test game concepts, meta, core mechanics, gameplay, or plot and validate any app elements, visuals, and messages before going live. The test can be run with the minimal asset of creatives and save up to 6 months of game development. The measurable results with qualitative and quantitative metrics from real users help to make a no-guess data-driven decision on game development. With SplitMetrics Optimize mobile app publishers can test new app design, features, pricing, or go-to-market messages in live apps without the risk of churning users.

An Apple Search Ads Partner, SplitMetrics Acquire (formerly SearchAdsHQ) is a platform designed to help mobile marketers scale Apple Search Ads seamlessly and profitably. The platform is empowered with automation tools, bulk management, AI-based optimization, and market insights. SplitMetrics was the 1st company to build the Apple Search Ads management platform in 2017 and has been constantly improving solutions, growing expertise and gathering the best practices and benchmarks.

Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store. MobileAction's solutions include Apple Search Ads campaign management, intelligence for ads, ad creatives, paid keywords and ASO, market insights, API solutions and consultation. Trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas; MobileAction is your solution provider for boosting app growth. With data from 76M+ creatives, 6M keywords, 5M apps, 100K+ publishers, and 400K+ advertisers, MobileAction lets app marketers step into the future of app optimization.

Get more sales with a world-class mobile shopping experience The next-generation mobile app platform increases your reach and improves mobile conversions. There is no coding involved. Just sales and a mobile application that wows customers with live video streaming, an AI personal shopper, and much more. Get Your Customers Addicted To Your Mobile Store: Live Video Sales that Change the Game Intimidating Push Notifications Take a look at it, snap it, and then buy it AI Personal Shopper App Control at Your Fingertips

Businesses must adapt quickly to meet changing customer preferences and requirements. Sprinkle is an agile analytics platform that helps you meet changing customer needs. Sprinkle was created with the goal of simplifying end-to-end data analytics for organisations. It allows them to integrate data from multiple sources, change schemas, and manage pipelines. We created a platform that allows everyone in the organization to search and dig deeper into data without having to have any technical knowledge. Our team has extensive experience with data and built analytics systems for companies such as Yahoo, Inmobi, Flipkart. These companies are able to succeed because they have dedicated teams of data scientists, business analysts, and engineers who produce reports and insights. We discovered that many organizations struggle to access simple self-service reporting and data exploration. We set out to create a solution that would allow all companies to leverage data.

Paragone is a performance marketing platform focusing on the ever-growing space of paid social media. Adopting and optimizing a real cross-channel advertising strategy in both B2C and B2B companies is a key to success for new-gen digital marketers. We help companies efficiently maximize reach and optimize revenue through actionable analytics and campaign automation tools.

Your own website and mobile apps can help you retain and grow loyal customers. Quick Commerce provides a complete technology stack that optimizes transactional and fulfillment speeds. Blink makes it possible to leverage location-specific product availability and delivery zones, pricing, promotions and analytics. Our Q-Commerce enablement system allows you to dispatch deliveries from the nearest outlets of your customers, reducing delivery times and costs. Smart automation, geo-fencing, and synchronized subsystems are all key components to efficient order fulfillment processes.

Kadam is a leading ad network offering high profitability for publishers and advertisers with a range of formats like banners, teasers, and native ads. It reaches a global audience with over 10 billion daily impressions and numerous quality conversions. The platform features advanced analytics, diverse targeting options, and a strong anti-fraud system, with payment flexibility including CPM, CPC, and CPA models, and supports cryptocurrency. Kadam provides personalized support, rapid response, and offers both self-service and full management, along with creative assistance and optimization.

Discover the best designs and the latest trends with the new Snitch App. You can create a different look each time you shop, and stay true to your personal style, at everyday low prices. Enjoy exclusive features and stay up-to-date with the latest fashion trends for men. Create your own account to enjoy a customized and exclusive online shopping experience. Shop online at snitch to experience hip styles and a complete wardrobe. Enable notifications to be the first #snitching hot discounts. Browse our website to discover the latest collections.

Xplenty is a scalable data delivery and integration software that allows large businesses and SMBs to prepare and transfer data to the cloud for analytics. Xplenty features include data transformations and drag-and-drop interface. It also integrates with over 100 data storages and SaaS apps. Developers can easily add Xplenty to their data solution stack. Xplenty allows users to schedule jobs, track job progress, and keep track of job status.

SaaSquatch is a loyalty, referral and rewards platform helping B2C and B2B companies across industries such as SaaS, Finance, Media, Telecom, and other online businesses grow through customer marketing. Some of the world’s most innovative and renowned brands use SaaSquatch to reward their customers, build loyal communities, and accelerate revenue growth. With the flexibility to handle even the most advanced loyalty and referral programs, SaaSquatch lets you reward your customers for any behavior you choose, then empower them to help grow your customer base through referrals. Our rewards engine lets you set unique conditions for earning, create reward tiers, and offer a variety of different rewards to create the perfect custom program. Plus, native integrations, enterprise-grade security, fraud detection, and multilingual support provide the power and scalability to expand with you. Make use of the customer data you already have to run campaigns that provide a personalized user experience, increase customer loyalty, and improve retention rates. Increase adoption of new product features and engage users at all stages of the customer lifecycle to never miss a chance to grow.

The Trackier Performance Marketing Platform (formerly known as vNative), allows you to automate, measure, optimize, and optimize all your marketing campaigns, publishers, advertisers, creatives, and conversions from one place.

AppSamurai is an intelligent marketing platform that provides tailored mobile marketing solutions for your app. With our platform, you can create custom user acquisition campaigns based on your app's goals, audience targeting, and KPIs. Our optimization engine ensures that you spend your budget on the users that matter to you. Additionally, our platform gives you access to direct app placements on popular Android devices such as Samsung, Oppo, and Xiaomi. With our exclusive recommendation engines, you can reach a wider audience and bypass your competition. Our platform also offers premium rewarded placements and direct offerwalls to help boost your app's visibility and increase your user base. Our AI-based real-time optimization allows you to optimize your campaigns based on your app's historical performance, ad material, and target audience. Finally, we provide one-on-one client success support both during and after the campaign to help you get the most out of our platform.

The TUNE Partner Marketing Platform (formerly HasOffers) is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks. Digital advertisers around the world use TUNE to maximize their ROI, from partner onboarding to conversion tracking, payouts, and beyond.