X Ads (Twitter Ads) Description
Promote your tweets to get your messages out there to people who don't follow you yet. Promote your account to quickly grow your high-value followers. You can track the growth of your fanbase and see how people respond to each tweet. Targeting your followers' interests, geography and gender, as well as similar users, will help you reach the right audience. Targeting by keywords in people's tweets will increase the relevancy of your message. Your account and tweets will be seen by more people who are interested in your content. Only pay when people follow you or retweet it, like, reply, or click on your promoted tweet. You have complete control. There is no minimum cost and you can end or start at any time.
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X Ads (Twitter Ads) Features and Options
X Ads (Twitter Ads) User Reviews
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Summary: Twitter Ad performance definitely benefits B2C companies trying to reach consumers. I think Twitter is a harder platform to reach B2B customers.
Positive: Twitter has grown to be a huge source of engagement across the internet. Putting money behind posts greatly increases post engagement.
Negative: Poor performance when you compare to Facebook Ads.
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