Improvado Description

Improvado, an ETL solution, facilitates data pipeline automation for marketing departments without any technical skills. This platform supports marketers in making data-driven, informed decisions. It provides a comprehensive solution for integrating marketing data across an organization.
Improvado extracts data form a marketing data source, normalizes it and seamlessly loads it into a marketing dashboard. It currently has over 200 pre-built connectors. On request, the Improvado team will create new connectors for clients.
Improvado allows marketers to consolidate all their marketing data in one place, gain better insight into their performance across channels, analyze attribution models, and obtain accurate ROMI data.
Companies such as Asus, BayCare and Monster Energy use Improvado to mark their markes.

Pricing

Pricing Information:
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Integrations

Reviews - 1 Verified Review

Total
ease
features
design
support

Company Details

Company:
Improvado
Year Founded:
2015
Headquarters:
United States
Website:
improvado.io
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Media

Connect data sources

Connect data sources

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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Webinars
In Person
Training Videos
Customer Support
Business Hours
Live Rep (24/7)
Online Support

Improvado Features and Options

Marketing Analytics Software

Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Data Extraction Software

Disparate Data Collection
Document Extraction
Email Address Extraction
IP Address Extraction
Image Extraction
Phone Number Extraction
Pricing Extraction
Web Data Extraction

Big Data Platform

Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
Templates

Integration Software

Dashboard
ETL - Extract / Transform / Load
Metadata Management
Multiple Data Sources
Web Services

ETL Software

Data Analysis
Data Filtering
Data Quality Control
Match & Merge
Metadata Management

Data Analysis Software

Data Discovery
Data Visualization
Statistical Modeling
Text Analytics

Social Media Management Software

Multi-Account Management
Reporting/Analytics
Social Media Monitoring

Continuous Integration Software

Continuous Delivery
Continuous Deployment
Debugging

Data Warehouse Software

Analytics
Data Integration
ETL - Extract / Transfer / Load

Data Visualization Software

Analytics
Dashboard Creation

Marketing Automation Software

Analytics / ROI Tracking
Search Marketing

Data Preparation Software

Collaboration Tools
Data Transformation

Improvado Lists

Improvado User Reviews

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  • Name: Alina T.
    Job Title: Marketing Manager
    Length of product use: 6-12 Months
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    A great all-in-one ETL platform

    Edited: Jul 19 2021

    Summary: Overall, Improvado is amazing. We recommend it to anyone who deals with marketing data-related activities on a daily basis.

    Positive: Improvado has been a true game-changer for us ever since the integration. Previously, we’ve lacked data granularity and couldn’t find a scalable way to organize data from our advertising platforms. With Improvado, we streamline data to a dedicated data warehouse where all information is being organized and transformed automatically. I like the organizational level that we’ve managed to achieve with this product. Another thing we admire is reporting automation. With normalized data across our company, we’ve been able to automate marketing reporting. We share these reports with the sales department and board of directors to brainstorm and define areas of improvement. With the automation of routine processes, we can allocate more time to higher priority tasks.

    Negative: I wish the UI interface was more comprehensive for new users. Some of my colleagues needed my explanations to realize how some features work. Otherwise, I can’t pinpoint any other drawbacks.

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