Best Business Intelligence Software for AppsFlyer

With TrafficGuard, you can put an end to the worry of polluted traffic disrupting your campaign success. Our advanced ML/AI-powered technology identifies and blocks both simple and complex fraudulent traffic in real time, ensuring your ad spend targets genuine, high-quality clicks and conversions. This leads to better campaign outcomes and an enhanced return on ad spend (ROAS). This robust solution safeguards every dollar of your advertising budget, allowing you to concentrate on reaching your marketing objectives without stress. Let TrafficGuard handle ad fraud protection, so you can confidently manage your: Google Search (PPC) campaigns Mobile user acquisition campaigns Affiliate spending Social media advertising In addition to our technology, we provide expert campaign management and exceptional customer support, making us a reliable partner for all your ad fraud protection needs.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

JustControl.it allows businesses to manage their advertising spending, evaluate campaign performance across multiple channels, and receive up-to-date reports about virtually every performance metric.

Create products that yield significant results. Amplitude serves as a product intelligence platform designed to assist teams in converting, engaging, and retaining their customer base. Digital product teams rely on Amplitude to gain insights into user behavior, enhance user experiences, and improve customer retention rates. Achieve a comprehensive understanding of how customers interact with your digital offerings. Equip teams to expedite their shipping processes, assess impact, and map out user journeys effectively. Tailor product experiences to boost engagement, conversions, and customer loyalty. With product intelligence, teams access the necessary data and insights to craft exceptional product experiences efficiently and at scale. Leverage self-service analytics to uncover what occurs, the reasons behind it, and strategies for product enhancement. Synchronize decision-making and seamlessly incorporate Amplitude into your existing workflows and technology infrastructure to enact swift changes and improvements. Ultimately, this approach ensures that your product evolves in alignment with customer needs and market demands.

Skai is the best marketing platform for brands that want to plan, activate, and measure growth strategies through the most engaging digital channels. Skai is the only marketing platform that combines data-driven insights with best-of-breed optimizing to help brands make informed decisions, scale up and measure performance across Google and Facebook, Microsoft, Amazon and Walmart, Roundel and Apple Search Ads. Machine-learning algorithms and artificial Intelligence from Skai leverage market signals to help companies predict and keep up with the omnichannel customer journey. Skai is backed by Sequoia Capital and Arts Alliance, Tenaya Capital and Bain Capital Ventures.

Netcore Customer Engagement and Experience is an intelligent, full-stack platform that allows you to redefine growth. Full-stack growth platform for marketers, product managers, and growth managers. Raman's revolutionary predictive intelligence will help you increase conversion, retention, revenue, and profitability. Netcore delivers a world-class customer experience for marketing and product managers at customer-centric brands. Easy to use, intelligent customer engagement platform that helps you increase conversion and retention. Automate the delivery of personalized campaigns to specific customers. Netcore Customer Engagement eliminates the guesswork from how to engage customers using machine learning-backed data analysis. You can create a single profile by combining data points from every interaction your customer has with you brand across online and offline channels (website, mobile app, and marketing channels).

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

UserX is a cutting-edge UX analytics platform that provides growth-oriented insights for mobile app teams. Our comprehensive suite of tools, including session recordings, heatmaps, and conversion funnels, empowers companies to gain a deep understanding of user behavior and make data-driven decisions. Session recordings allow you to gain valuable insights into user behavior by closely monitoring and analyzing their interactions with your app. Heatmaps provide a comprehensive understanding of user interactions on every application screen, enabling you to identify the interface elements that are most appealing to users, as well as those that are being overlooked or ignored. Conversion funnels help you determine the stage in the application funnel where users are dropping off and identify the reasons for churn. Crash replays enable you to identify and reproduce technical errors, allowing for quicker resolution of technical bugs. With fast and comprehensive analytics of UserX, companies can easily identify areas of improvement and unlock new growth opportunities. The platform is designed to help brands understand user behavior, track essential metrics, and optimize app's performance.

Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction's solutions include Apple Search Ads campaign management, intelligence for ads, ad creatives, paid keywords and ASO, market insights, custom solutions and consultation. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization.

RudderStack is the smart customer information pipeline. You can easily build pipelines that connect your entire customer data stack. Then, make them smarter by pulling data from your data warehouse to trigger enrichment in customer tools for identity sewing and other advanced uses cases. Start building smarter customer data pipelines today.

Founded in 2018, Pecan is a predictive analytics platform that leverages its pioneering Predictive GenAI to remove barriers to AI adoption, making predictive modeling accessible to all data and business teams. Guided by generative AI, companies can obtain precise predictions across various business domains without the need for specialized personnel. Predictive GenAI enables rapid model definition and training, while automated processes accelerate AI implementation. With Pecan's fusion of predictive and generative AI, realizing the business impact of AI is now far faster and easier.

Appflow.ai provides a single-stop solution for building, analyzing and boosting in-app subscriptions. The purchase SDK can be installed in just a few steps to your iOS or Android app. There is no need for ongoing maintenance. You can track real-time subscription key metrics and KPIs, manage subscribers individually, and perform cohort analysis and funnel analysis all from one dashboard, up to $10K/MRR. Integrate with analytics or built-in attribution tools like Apple Search Ads to see a complete picture of your subscription performance. Paywall A/B testing can be used to determine the most profitable subscription model. Push notifications can also be sent to specific segments of users to increase conversion. All this is done without any code. Get smart insights from our AI-power recommendations and take your in app subscription business to the next step. Learn more on our website.

devtodev is a product analytics platform that allows data-driven teams to gain valuable insights and influence user decision making. You can convert users to paying users, improve app economics, predict revenue, customer lifetime value, and predict churn. You can also analyze and influence user behavior.

CleverTap is an integrated analytics and engagement platform that solves retention. To increase customer retention and lifetime value, build deeper relationships with customers, whether you're just starting an app or have millions of MAUs. CleverTap allows brands to eliminate the hassle and expense of integrating and maintaining multiple platforms for analysis, segmentation, and engagement across mobile and web. CleverTap offers a 14-day trial for apps with more than 100K MAUs. You can easily integrate and cancel at any moment. You can contact customer support right from the dashboard. There are no hidden fees or charges. CleverTap's scalable solutions are trusted by more than 8,000 brands, including Domino's, Vodafone, BookMyShow and Gojek.

SplitMetrics Optimize is an advanced A/B testing platform providing tools for fast and cost-effective app growth at any stage of the app’s lifecycle. SplitMetrics platform helps mobile-first brands cut risks, eliminate guesswork and reduce expenses associated with launching and growing mobile apps and games on the App Store and Google Play. The platform provides an opportunity to test app and game ideas that are still in the concept phase, get feedback from real users and make data-driven decisions on investing in the concepts that got the greatest resonance on the market. Game developers can test game concepts, meta, core mechanics, gameplay, or plot and validate any app elements, visuals, and messages before going live. The test can be run with the minimal asset of creatives and save up to 6 months of game development. The measurable results with qualitative and quantitative metrics from real users help to make a no-guess data-driven decision on game development. With SplitMetrics Optimize mobile app publishers can test new app design, features, pricing, or go-to-market messages in live apps without the risk of churning users.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

An Apple Search Ads Partner, SplitMetrics Acquire (formerly SearchAdsHQ) is a platform designed to help mobile marketers scale Apple Search Ads seamlessly and profitably. The platform is empowered with automation tools, bulk management, AI-based optimization, and market insights. SplitMetrics was the 1st company to build the Apple Search Ads management platform in 2017 and has been constantly improving solutions, growing expertise and gathering the best practices and benchmarks.

Discover the foremost platform for managing reviews powered by artificial intelligence. With this comprehensive tool, you can oversee user feedback, evaluate sentiment, and enhance your app's discoverability, all streamlined in one location. Utilizing AppFollow, you can effectively leverage user insights to maintain your app's prominence in app stores while steadily rising in rankings. The suite of offerings encompasses: - A unified review management system for all prominent app stores - Automation for managing reviews, including tagging and AI-generated responses - In-depth analytics covering user reviews, sentiment, app rankings, and competitive analysis - Seamless integrations with leading platforms such as Zendesk, Salesforce, Tableau, among others - A dedicated team of experts available to assist with app development, assessments, and market strategies With over 70,000 satisfied clients like Hubspot, Robinhood, Lyft, Rakuten, Discord, Miro, Orange, Deezer, Sony, HBO, Disney, Playrix, Gett, Viber, and Wargaming, AppFollow has established itself as a trusted resource in the industry. Their commitment to client success ensures that your app can achieve its fullest potential in a competitive landscape.

In today's fast-paced business environment, companies must quickly adjust to the constantly shifting demands and preferences of their customers. Sprinkle provides an agile analytics platform designed to manage these expectations effortlessly. Our mission in founding Sprinkle was to simplify the entire data analytics process for organizations, eliminating the hassle of integrating data from multiple sources, adapting to changing schemas, and overseeing complex pipelines. We have developed a user-friendly platform that allows individuals across all levels of an organization to explore and analyze data without needing technical expertise. Drawing on our extensive experience with data analytics in collaboration with industry leaders such as Flipkart, Inmobi, and Yahoo, we understand the importance of having dedicated teams of data scientists, business analysts, and engineers who are capable of generating valuable insights and reports. Many organizations, however, face challenges in achieving straightforward self-service reporting and effective data exploration. Recognizing this gap, we created a solution that enables all businesses to harness the power of their data effectively, ensuring they remain competitive in a data-driven world. Thus, our platform aims to empower organizations of all sizes to make informed decisions based on real-time data insights.

Experience a comprehensive solution for subscription management that integrates cross-platform capabilities, A/B testing, revenue analysis, engagement automation, and seamless integrations to accelerate your app's growth. You can deliver tailored notifications featuring promotional deals triggered by user subscriptions or in-app activities. With this infrastructure, managing purchases and subscriptions becomes a quick process, taking just minutes instead of months. The platform offers intuitive real-time dashboards, cohort analysis, and insights into recurring revenue, simplifying the understanding of purchase drivers. Sending purchase and subscription data to your preferred platforms is a straightforward task. You also have the ability to A/B test in-app purchases and paywalls, allowing you to initiate new experiments swiftly without requiring an app update. Experiment with various pricing strategies to enhance your revenue growth. Additionally, the robust tracking capabilities provide valid results by monitoring multiple metrics, including revenue, subscription counts, purchase volumes, and conversion rates from trials, ensuring you have a complete overview of your performance. Moreover, this flexibility empowers you to make data-driven decisions quickly, enhancing your app's adaptability in a competitive marketplace.

Warehouse-Native Customer Journey Analytics—No Black Boxes. No Limits. Kubit is the leading customer journey analytics platform, built for product, data, and marketing teams who need self-service insights, real-time visibility, and full control of their data—all without engineering dependencies or vendor lock-in. Unlike traditional analytics tools, Kubit is warehouse-native, enabling you to analyze user behavior directly in your cloud data platform (Snowflake, BigQuery, or Databricks). No data extraction. No hidden algorithms. No black-box logic. With built-in support for funnel analysis, retention, user paths, and cohort exploration, Kubit makes it easy to understand what’s working—and what’s not—across the entire customer journey. Add real-time anomaly detection and exploratory analytics, and you get faster decisions, smarter optimizations, and more engaged users. Top enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, data governance, and unmatched customer support. Discover the future of customer analytics at kubit.ai

5X is a comprehensive data management platform that consolidates all the necessary tools for centralizing, cleaning, modeling, and analyzing your data. With its user-friendly design, 5X seamlessly integrates with more than 500 data sources, allowing for smooth and continuous data flow across various systems through both pre-built and custom connectors. The platform features a wide array of functions, including ingestion, data warehousing, modeling, orchestration, and business intelligence, all presented within an intuitive interface. It efficiently manages diverse data movements from SaaS applications, databases, ERPs, and files, ensuring that data is automatically and securely transferred to data warehouses and lakes. Security is a top priority for 5X, as it encrypts data at the source and identifies personally identifiable information, applying encryption at the column level to safeguard sensitive data. Additionally, the platform is engineered to lower the total cost of ownership by 30% when compared to developing a custom solution, thereby boosting productivity through a single interface that enables the construction of complete data pipelines from start to finish. This makes 5X an ideal choice for businesses aiming to streamline their data processes effectively.

The TUNE Partner Marketing Platform (formerly HasOffers) is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks. Digital advertisers around the world use TUNE to maximize their ROI, from partner onboarding to conversion tracking, payouts, and beyond.

RTB House is a global leader in providing cutting-edge marketing technologies to top brands and agencies across the world. At the heart of its success is a proprietary ad-buying engine, the first in the world to be fully powered by Deep Learning algorithms. This innovative technology enables advertisers to achieve exceptional results by optimizing ad campaigns and reaching their goals at every stage of the customer journey, from awareness to conversion. With RTB House’s advanced capabilities, businesses can drive better performance, improve targeting accuracy, and create more personalized experiences for their audience. By leveraging the power of Deep Learning, RTB House transforms digital advertising, delivering impactful, data-driven solutions that maximize return on investment and campaign effectiveness.

RevenueCat provides a comprehensive solution for managing, analyzing, and enhancing in-app purchases and subscriptions on both iOS and Android platforms. You can integrate in-app purchase functionality into your application within minutes without the need for any server-side code. Once installed, you can rest easy knowing that you won’t have to deal with edge cases, receipt validations, or updates from app stores again. Supporting all major platforms, RevenueCat simplifies the intricate nature of in-app transactions, allowing you to concentrate on your app development. Its built-in reporting features cover essential metrics such as revenue, trials, conversions, cohorts, and churn, turning RevenueCat into the command center for your app's business operations. By consolidating customer purchase histories across different platforms into a single source of truth, it provides valuable insights that can propel your growth. Gain a deeper understanding of your audience and financial performance through critical revenue metrics, filters, and cohorts. Additionally, you can troubleshoot issues with detailed customer data and purchase timelines, as well as conveniently assess the performance differences between various subscription options like monthly and annual plans. This level of insight and efficiency ensures that you can strategically steer your app's success.