Alternatives to AccountBase

Explore the innovative realm of AI-driven advertising strategies with Demandbase. This tool provides a dedicated Account-Based Marketing platform tailored for B2B businesses, allowing you to implement Account-Based Marketing effectively throughout your entire sales funnel. Construct a targeted list of prospective companies that align with your offerings, utilizing insights that extend far beyond standard firmographic information, including product engagement, organizational compatibility, cultural alignment, financial capacity, interests, investments, and existing business connections. Identify key decision-makers within your target companies as they navigate the web. Capture their attention with customized messaging and advertisements that address their unique challenges and requirements. Offer an exceptionally tailored experience for every visitor to your site, adjusting elements like headlines, content, visuals, calls to action, and downloadable resources. Equip your sales team with valuable insights that enhance engagement and improve the quality of customer interactions, ultimately aiding them in successfully closing deals. This comprehensive approach ensures that your marketing efforts resonate deeply with potential clients, fostering stronger relationships and driving long-term success.

RollWorks can help you grow your revenue, whether you're just starting out or scaling up. Account-based programs deliver the right message to the right audience on the right channel at exactly the right time. No matter what your goal, you can turn your target accounts into new business opportunities or expansion. Your marketing plans will be built upon this foundation. Identify your ideal customer profile and target accounts. Find key contacts. Run effective cross-channel campaigns. With ads and automation, engage your ICP, target accounts and key buyers. You have full visibility into your impact. You can measure the effectiveness of your ABM at both an account and contact level. This ABM planning template deck is ready-to-go and boss-approved. It will help you get major props at your next meeting. It was created by us for you to make it yours.

Transform your premier accounts using intent-focused ABM orchestration to cultivate a more robust and effective pipeline. Traditional account-based advertisements often fall short in generating leads, resulting in increased prospecting for sales teams and a reliance on marketing to measure success through reach and engagement metrics. Engage potential buyers through a comprehensive strategy that includes display ads, email marketing, LinkedIn outreach, website interactions, landing pages, chat functions, and beyond. Implementing agile, intent-driven ABM strategies allows you to minimize costs and avoid lengthy commitments. Monitor the advancement of your accounts as they progress through the pipeline, effectively attributing revenue to your ABM initiatives. Utilize intent data seamlessly, enabling you to engage prospects with confidence based on their current stage in the purchasing process. Design and oversee campaigns that activate account-based marketing across various channels. Achieve precision in targeting buying groups through multi-channel account-based advertising, ensuring that your messaging is tailored to meet their needs. Enhance your buyers' experiences with cohesive messaging, facilitated by Foundry's account-based website personalization, ultimately fostering stronger relationships and driving conversions. Each step of this process is aimed at ensuring that marketing efforts align more closely with sales objectives.

Our premier product, the Simpli.fi Programmatic Marketing Platform, facilitates the effective acquisition of precisely-targeted impressions across various real-time bidding (RTB) ad exchanges. Utilizing Simpli.fi, programmatic marketers are empowered to leverage unstructured data, thereby unlocking endless potential for both display and mobile advertising. The platform allows marketers to precisely target, optimize, and analyze display campaigns down to individual data elements, mirroring the capabilities available to local advertisers in pay-for-performance search, which enhances precision and reduces inefficiencies. Distinctively, Simpli.fi stands out as the sole programmatic marketing solution specifically designed for unstructured data. In contrast to many competitors who rely on generic technology sourced from third parties, Simpli.fi is committed to creating its own proprietary technologies tailored for unstructured data applications. Additionally, Simpli.fi encompasses a comprehensive suite including DSP, DMP, and SSP functionalities, making it a versatile choice for marketers. As a result, users benefit from a more integrated and streamlined approach to their programmatic marketing efforts.

AdDaptive Intelligence stands as a premier provider of Account-Based Marketing and B2B intelligence solutions. Our innovative technology platform enables B2B marketers to effectively connect with the most relevant accounts and decision-makers, driving successful business results. By processing vast amounts of data, AdDaptive seamlessly links credible offline business information to the digital landscape, offering marketers exceptional tools for B2B advertising and Account-Based Marketing initiatives. With AdDaptive’s top-tier B2B Advertising and Analytics Platform, target the right accounts effortlessly. Our platform ensures that valid offline business data is integrated into the online environment, guaranteeing that every impression reaches your desired audience at scale. Enjoy the benefits of reduced waste in advertising expenditure and successfully meet your B2B marketing objectives by focusing solely on the accounts and decision-makers that are most significant, all backed by clear and comprehensive account-based and firmographic insights. Additionally, our commitment to transparency and effectiveness sets us apart in the competitive landscape of B2B advertising.

The combination of Account-Based Marketing (ABM) and Account-Based Sales (ABS) stimulates additional revenue growth and enhances pipeline speed. Identify and prioritize key accounts by leveraging advanced insights. Create organized strategies with tailored content and guided selling techniques to actively involve customers. Showcase value and assess effectiveness through comprehensive metrics and reporting dashboards. Execute account-based strategies on a large scale. Utilize guided sales approaches to engage customers effectively. FusionGrove empowers B2B sales teams, marketing departments, and channel partners to work together in driving revenue success. Accelerate lead progression and close deals more efficiently. Effectively connect with accounts using optimized content and guided selling approaches. Assign leads directly to sales representatives or channel partners as needed. Enhance campaign effectiveness and lead conversion rates through precise targeting and improved account insights. Develop structured strategies that align account interactions systematically, ensuring a unified approach across teams. This collaboration not only streamlines processes but also fosters a culture of shared success and accountability.

Enhance the relevance of clicks generated by your B2B advertisements. Build brand recognition and sway purchasing choices for quicker conversions through Account-based Advertising. Focus your online advertising efforts solely on a specific group of target account prospects. Optimize the return on investment for your marketing expenditures by engaging exclusively with individuals who are significant to your business. Recotap facilitates this process seamlessly. With Recotap's Account-based Advertising solution, you gain access to comprehensive omnichannel and precision targeting options to connect with contacts across every possible channel. Empower your revenue teams to take prompt actions and expedite deal closures by leveraging Recotap's insightful Account intelligence. Measure engagements and effectively promote prospects quantitatively. Recotap offers the most comprehensive account-based advertising solution available. Confidently reach, engage, and convert your desired accounts while staying ahead in the competitive landscape. This strategic approach ensures that your marketing efforts yield the best possible outcomes.

Successful sales and marketing initiatives begin with targeting the appropriate accounts. Keyplay revolutionizes the process of identifying your ideal customer profiles (ICPs), allowing you to prioritize your market effectively and monitor account signals seamlessly. Keyplay is an innovative account-based marketing (ABM) tool tailored for B2B organizations seeking to pinpoint and connect with high-value target accounts. By utilizing intent data, firmographics, and sophisticated AI-powered analytics, Keyplay provides businesses with the capability to uncover and prioritize their ICPs, enhancing the effectiveness of both marketing and sales strategies. The platform simplifies the creation of account lists and the implementation of tailored outreach techniques, ultimately enabling companies to boost lead generation, shorten sales cycles, and achieve revenue growth with remarkable accuracy. Furthermore, this approach fosters a deeper understanding of customer behavior, allowing businesses to adapt and refine their strategies for even greater success.

For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. MRP Prelytix® is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with existing marketing programs, across all your global marketing initiatives. We understand every enterprise has its own set of requirements and constraints, which is why MRP puts you in control. If you have a seasoned ABM team with a ton of bandwidth or limited experience with constrained resources, or even if your tech stack is robust or lacking, we’ve got you covered. At your discretion, you can deploy our predictive insights as a standalone or integrated solution and can even activate our seasoned, global, multilingual ABM experts or tap into our built-in omnichannel deployment services.

Select from our collection of tailored ABM playbooks to launch rapidly and enhance your outcomes. Develop a pipeline with active accounts and contacts that are ready to engage. Transfer warm leads to the sales team on a daily basis. Identify and engage with qualified accounts and contacts that are currently in the market. Utilize intent data to pinpoint companies likely to have an interest in your offerings. Boost brand visibility among qualified accounts within your target market through captivating graphics and impactful programmatic advertisements. Track potential buyers through ad interactions, website activity, and lead submissions. Subsequently, connect with them through direct mail, marketing emails, and social media campaigns. Foster alignment between sales and marketing efforts to engage effectively with your ideal audience. Enhance relationships with key individuals through LinkedIn connections, emails, and phone calls. By optimizing your engagement strategies, you can achieve up to five times more interactions and increase opportunity creation by 20%. This comprehensive approach ensures that you not only reach your targets but also build lasting connections with them.

Organize the media content based on specific days, times, and location preferences. Utilizing CityScreen, you can effectively strategize advertising campaigns, monitor their performance, and make real-time updates from any web browser globally. Select from leading controller hardware models available in the market. Employ Programmatic media buying to enhance targeted advertising initiatives. Opt for either Cloud SAAS solutions or traditional on-premise server setups. Oversee an extensive digital display network all from a single user account, and utilize targeted scheduling based on day, time, and location to ensure your advertising reaches the right audience. With these advanced tools and options, you can maximize the impact of your campaigns like never before.

As trailblazers in outcome-focused media, we strive to align advertisers' digital media spending directly with the business results they prioritize. Our proprietary AI optimization solution, Copilot, facilitates the creation of tailored algorithmic models that detect distinct performance patterns and dynamically adjust investments in real-time, all in line with our clients’ unique objectives. Xaxis continuously innovates and collaborates to enhance campaign effectiveness across diverse channels, including Digital Out of Home (DOOH), audio, e-commerce, shoppable formats, and specialized creative services. Established in 2011, Xaxis is the cutting-edge programmatic division of GroupM, the largest media investment firm globally, offering localized expertise in 48 different markets worldwide. With our commitment to evolving strategies and technologies, we aim to redefine success in the digital advertising landscape.

Amobee serves as a comprehensive advertising solution that merges various forms of media, including traditional TV, connected TV, digital, and social media advertising, thereby allowing advertisers to reach their target audiences seamlessly across multiple channels. The platform promotes streamlined processes for planning, purchasing, and evaluating campaigns, which enhances overall performance. By utilizing features such as TV amplifiers, advertisers can broaden their linear TV audience targeting to include connected TV, digital, and social media platforms, thereby gaining enhanced control over their advertising strategies. Amobee's 4Screen reports deliver comprehensive insights into consumer behaviors throughout the entire marketing funnel, facilitating informed, data-driven decision-making. Furthermore, it provides broadcasters with tools to maximize revenue across their media assets, ensuring they optimize yield from all television formats through integrated planning, sales, and measurement solutions. This holistic approach not only boosts efficiency but also empowers advertisers and broadcasters to adapt to the rapidly evolving media landscape.

Targeted at streaming media providers, video content creators, virtual MVPDs, advertising agencies, brands, OTT tech vendors, adtech firms, and emerging media startups, this comprehensive video monetization solution is compatible with any platform or device. It features a universal auction system that delivers superior yield compared to traditional waterfall ad serving methods. The platform facilitates the management of direct, programmatic, and third-party demand and supply. You can customize your inventory to align with your specific business requirements, organizing it by various factors such as time slots, channels, premium content, and scatter spots. Additionally, utilize the integrated creative library, transcoding capabilities, sound normalization, and delivery systems to ensure a seamless ad experience for viewers. Engage with both programmatic buyers and direct advertisers through the built-in OpenRTB and tag-based integration options. Gain insights into your inventory availability and performance with detailed reporting tools. Moreover, establish a private, tailored video inventory marketplace that streamlines direct media purchasing. This holistic approach not only enhances ad efficiency but also allows for greater flexibility in monetization strategies.

Made for Growth, Built for App Marketers. RevX assists app businesses to acquire and re-engage users through programmatic advertising to retain or accelerate revenue. We are all about helping your app business grow. We use data science, AI, and innovative technology to create seamless ad experiences that delight your app users. We are currently helping customers to transition to iOS 14.5 by scaling LAT traffic and ensuring that we are ready for the highest media buying efficiency. Platform Features: Mobile user acquisition, reengagement, programmatic apps impact campaigns, dynamic real time targeting, creative innovation and dynamic creative optimization. Place optimization, CPA/CPI prediction, uplift reports, deep learning algorithms.

SWZD's Intelligent ABM allows you to plan and execute a more efficient conversion-powered ABM strategy using best-in-class data. SWZD and Aberdeen have joined forces to offer B2B tech sellers unparalleled scale, quality, and diversity of data. Combining SWZD's first-party data insights and Aberdeen's third party data insights, you can now see the entire buying group - from the boardroom down to the server rooms. This actionable intent data can be used to identify, prioritize and engage accounts based on actual buying propensity. Marketing & Sales teams will now be able to guide their account-based marketing programs with precision thanks to built-in features such as target account prioritization, data appends and lookalike expansion.

The Jabmo ABM Platform is designed with comprehensive omni-channel account-based marketing features that enable the delivery of highly targeted, personalized, and relevant advertisements to key decision-makers within specified accounts. Jabmo effectively reaches these target accounts, even when potential buyers prefer to conduct their research quietly without completing forms or engaging with your sales representatives. Typically, within 90 days of launching a campaign, Jabmo clients experience a surge in website traffic from their target accounts, often exceeding that of other marketing channels. Additionally, Jabmo clients notice a boost in engagement from their target accounts across various other marketing platforms. This account-based marketing approach not only fosters passive brand awareness but also enhances engagement with subsequent marketing messages from the brand. As a result, Jabmo's clients often report a significant increase in the effectiveness of their overall marketing strategies.

B2B.IQ is a proprietary platform for account engagement, created by B2B Media Group, which provides marketing and revenue teams with extensive data, insights into account engagement, and buyer signals to optimize their display and lead generation efforts. With access to a vast global database of over 100 million verified B2B decision-makers, the platform is enhanced by first-party firmographic data, intent data, and more than 112 million monthly signals regarding account behavior. Users have the flexibility to track the progress of their campaigns, gain insights into accounts, and identify buying signals through a dashboard that can be customized according to their needs, or they can receive consistent updates from a dedicated campaign manager. B2B.IQ features an AI-driven priority index that evaluates accounts based on their engagement activities and intent topic consumption, effectively pinpointing high-priority accounts for sales outreach. Furthermore, the platform provides in-depth account intelligence, showcasing installed technologies, intent topics, and engagement frequencies to foster a deeper understanding of each account, which can lead to more effective strategies in targeting and engagement. This combination of features empowers teams to make informed decisions and drive greater results in their marketing initiatives.

Active Agent is a comprehensive omnichannel demand-side platform that provides cutting-edge marketing technology aimed at value-driven, automated, and data-centric media purchasing. It accommodates multiple formats such as display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic television. The platform facilitates effective planning, purchasing, and optimization of programmatic advertising across these diverse channels. Active Agent guarantees full compliance with data protection regulations through straightforward campaign configurations that automatically align with IAB standards and EU guidelines. Brand safety is prioritized through pre-bid integrations that deliver automatic quality control during media buying, ensuring that placements are secure and tailored to each brand's needs. Furthermore, the platform allows for centralized management of all prevalent deal types, complete with forecasting and in-depth reporting features, along with an extensive directory of exclusive, always-on deals spanning various channels. This level of integration and accessibility empowers advertisers to maximize their campaign effectiveness and reach their target audiences more efficiently.

The advent of the Internet has revolutionized the interaction between customers and advertisers. NT is at the forefront of this transformation, creating products designed to assist agencies and marketing professionals in navigating these evolving customer experiences. The NT Programmatic Platform integrates cutting-edge technologies that facilitate effective communication within the realm of online advertising. Various components of the ad placement process include media planning, data collection and analysis, creative development and adaptation, real-time media placement optimization, and thorough statistical evaluation of outcomes. By bringing together advanced advertising technologies, the NT Programmatic Platform enables comprehensive management of the entire media buying cycle, which spans from initial market research and media planning to activating CRM data, optimizing strategies across multiple KPIs, and conducting extensive data analysis. Moreover, during the course of an advertising campaign, the automation of algorithms and the power of real-time bidding optimization help prevent periods of stagnation, ensuring the achievement of all set KPIs. This holistic approach not only enhances efficiency but also significantly improves the overall effectiveness of advertising efforts.

We assist digital marketers in streamlining their media purchasing processes to enhance efficiency on a large scale. Automate360 stands out as the foremost supplier of Artificial Intelligence solutions designed to empower digital marketers in reaching their objectives at every phase. The company’s exclusive programmatic platform facilitates seamless media buying across various social and display channels, including Facebook, Instagram, Apple Search Ads, Google Ads, and YouTube. The AI algorithm developed by Automate360 is supported by a skilled team of performance marketers, creative designers, media buyers, and account managers who are committed to serving each client effectively. By leveraging Automate360, brands can effortlessly manage their social and display campaigns. Features such as dynamic offer selection, dynamic theme selection, and optimization driven by AI algorithms enable brands to realize their objectives on a grand scale. The Automate360 platform empowers brands to engage in programmatic buying while ensuring complete transparency regarding pricing and performance metrics. At the heart of Automate360's operations lies a robust fraud prevention strategy, reinforcing the trustworthiness of its services. With such comprehensive features, Automate360 not only simplifies the media buying process but also delivers measurable results for its clients.

Effective advertising must blend exceptional features with user-friendly design, offering all necessary tools within a single platform. By utilizing micro audience targeting and machine learning, programmatic media can achieve remarkable precision in its performance. Additionally, a cloud-based architecture that is dynamic helps to reduce operational expenses. We are convinced that the future of media buying platforms should encompass a comprehensive suite of features and tools that advertisers require, all for one transparent price. Furthermore, we advocate for the integration of ad fraud monitoring and brand safety measures directly into the system. With pre-bid and post-bid processes, along with detailed fraud detection dashboards, advertisers can gain insights into the nature of fraud across their preferred publishers and those in the real-time bidding space. Moreover, we believe that an automated programmatic ecosystem not only enhances speed-to-market but also boosts overall performance, ultimately leading to more successful advertising campaigns. This holistic approach ensures that advertisers can navigate the complexities of the digital landscape with confidence and clarity.

AlignICP is an innovative platform that leverages artificial intelligence to optimize Account-Based Marketing (ABM) by effectively identifying, prioritizing, and activating the most suitable target accounts. Using a sophisticated AI segmentation engine, it employs advanced multidimensional machine learning techniques to derive actionable insights from customer data, allowing businesses to rank customers based on essential performance metrics, including lifetime value and potential for growth. The platform not only provides side-by-side comparative analysis of ABM segment performance but also enhances transparency by highlighting the shared characteristics of high-performing customer segments. Moreover, AlignICP simplifies the process of selecting target accounts and enriching customer relationship management (CRM) systems through look-alike models that help identify new potential prospects. By centralizing target account lists and minimizing data noise within CRMs, it equips sales teams with a cohesive and indisputable list of target accounts, thereby increasing their confidence in executing ABM campaigns. Furthermore, AlignICP offers detailed reporting on ABM performance, ensuring businesses can continuously refine their strategies for maximum effectiveness. This comprehensive approach not only streamlines ABM efforts but also fosters a deeper understanding of market dynamics.

Engage with more than 850 million professionals on the largest global network dedicated to career development. Our advertising platform features a variety of ad types tailored to fulfill your specific marketing goals. You can design LinkedIn ad campaigns that align with the objectives you aim to achieve. To begin the process, you will need access to Campaign Manager; if you do not already have an account, setting one up is a quick and easy task. Each campaign is initiated by selecting the key objectives that are most important to you, whether they involve awareness, consideration, or driving conversions. LinkedIn ads empower businesses of all sizes to fulfill their ambitions and connect with their desired audience. With over 850 million active users on LinkedIn, you can precisely target your audience based on factors such as job title, industry, and professional function. Whether your aim is to generate leads, enhance brand visibility, or promote event sign-ups, LinkedIn ads can be instrumental in achieving these goals. Additionally, you have the ability to manage your spending with adaptable pricing options, allowing you to start with any budget and pause or stop your LinkedIn ads whenever you choose. This flexibility ensures that your advertising efforts can evolve in tandem with your business needs.

Engage:BDR stands out as a top provider of video and display advertising solutions across various devices. Pioneering performance-oriented strategies for Display marketers, we were among the earliest online media companies to connect directly with publishers, leveraging our initial success to build a comprehensive omni-channel technology stack that benefits both publishers and advertisers. Our expert team and extensive reach have led to our recognition as the #1 entity in the Display advertising ecosystem by comScore, achieving a remarkable 97% market penetration in the United States, while also advancing into the Top 20 Video companies. Engage offers a premier mobile advertising marketplace that caters to desks, agencies, and brands, providing unique and transparent inventory tailored for programmatic buyers, publishers, and advertisers alike. Our advanced programmatic buying platform, First-Impression, enables data-driven media purchases across a diverse array of display, video, native, and audio inventory, ensuring optimal results for our clients. This commitment to innovation and transparency positions us as a leader in the evolving digital advertising landscape.

Rely on Maestro to streamline your intricate sales processes through Account-Based Marketing (ABM). This approach is specifically designed for complex B2B sales, focusing on tailored campaigns targeted at businesses that fit your ideal customer profile. By employing ABM, you can avoid squandering resources on prospects unlikely to convert into clients. The ABM Maestro software facilitates the execution of account-based marketing initiatives, enabling teams to align their efforts seamlessly while coordinating all interactions and tracking campaign performance in real-time. With a variety of templates available, you can easily create, enhance, and expand your ABM efforts. Monitor how well your campaigns are performing instantaneously and make necessary adjustments on the fly. The software integrates smoothly with the tools you already utilize, enhancing your campaign effectiveness. We collaborate intimately with our clients to craft personalized strategies, ensuring that they receive comprehensive support to maximize their use of our software. Moreover, our dedicated team is committed to providing ongoing assistance and insights, empowering customers to achieve optimal results from their marketing initiatives.

Where programmatic and media converge, Adobe stands out as the sole independent advertising platform that seamlessly integrates and automates every aspect of media, screens, data, and creativity on a large scale. The era of fragmented media management is now a thing of the past. For businesses aspiring to advance their digital marketing initiatives, automated media purchasing through a demand-side platform has become essential. The DSP selection you make can offer a significant advantage, enabling effective and economical strategy implementation while accurately forecasting results and enhancing the customer experience. Consistently recognized as a Leader by Forrester, Adobe Advertising Cloud is well-equipped to assist you in achieving leadership in your own market. With a unified demand-side platform, visualizing an omni-channel strategy becomes significantly more manageable, as Adobe Advertising Cloud DSP is the most extensive and agnostic platform available, granting access to ad inventory across virtually all media and supplying the necessary tools for quality control and measurement. By leveraging these capabilities, you can optimize your advertising efforts and drive better results.

How Agencies Flourish. Explore the self-service programmatic advertising platform favored by the top digital marketers across North America. StackAdapt transcends the typical Demand-Side Platform (DSP) by offering cutting-edge technology backed by a dedicated team that truly comprehends the advertising landscape and the agencies eager to surpass client demands. This is precisely why StackAdapt provides unique advantages: No Monthly Minimums to accommodate the fluctuating nature of brands, campaigns, and market trends. Additionally, the expertise from the StackAdapt Creative Studio guarantees optimal performance from your programmatic media mix, paired with exceptional creatives. Furthermore, StackAdapt boasts extensive inventory sources across all channels and devices, making it the leader in native advertising scalability within the industry. With such a robust offering, agencies can confidently navigate the complexities of digital advertising.

The way we shop has changed forever. We discover, consumers are comfortable moving between physical and online spaces to discover new product, compare prices, make returns, and shoppers look to influencers and experts more than ever before to evaluate a products attributes and fit for themselves. Commerce Media is the fastest-growing advertising channel today. It is also the fourth biggest wave in Digital Advertising after display, search, social. Criteo, the world's largest Commerce Media Company, offers a suite of advertising products that connects retailers, brands and publishers with high-value shoppers in-market, and consumers with products they will love. Our Commerce Media Platform includes the following: *C-Growth : A performance marketing platform designed for DTCs and Ecommerce sites *C-Yield : A retail media monetization tool for global retailers *C-Max : a retail media DSP designed for brands and agencies *C-Grid - A SSP focused on commerce for media owners

Efficiently purchase and oversee cross-media campaigns utilizing a media buying platform specifically designed for advertisers and agencies. Enhance both direct and programmatic revenue streams through a fully integrated advertising sales solution tailored for publishers and agencies alike. Stakeholders can seamlessly plan, implement, and control campaigns via a personalized self-serve advertising portal. This solution caters to both direct and programmatic advertising, incorporating connections to prominent ad servers, ad exchanges, SSPs, and DSPs. It also offers comprehensive features for managing print advertisements, including a detailed real-time booking calendar for streamlined campaign oversight. All essential out-of-home advertising functions are encompassed, ensuring effective inventory and price management. ADvendio operates on the Force.com® platform, benefiting from the reliability and scalability associated with a reputable name in cloud technology. This robust platform allows us to meet diverse business requirements through powerful APIs and mobile-friendly tools, making campaign management more efficient than ever before. Furthermore, the user-friendly interface ensures that even those with limited technical expertise can easily navigate and leverage its capabilities.

Valasys AI serves as a sophisticated sales intelligence platform that transforms intricate data into practical insights, emphasizing two primary indicators: the Valasys AI Score (VAIS) for pinpointing ideal customers and Intent Signal Strength to evaluate their purchasing readiness. These metrics empower users to visualize and trace the buyer journey, facilitating informed, data-centric decision-making in real-time. Tailored for professionals in sales, marketing, and business development, the platform significantly bolsters account-based marketing (ABM) initiatives, enabling more effective engagement with prospective buyers. With an extensive database encompassing over 22 million companies and 11 million prospects, Valasys AI equips users to craft precise buyer profiles, gauge intent signals, and affirm their ABM strategies. It draws insights from the analysis of more than 45,000 products and 10,000 decision-makers, continuously enhancing its offerings through a feedback mechanism. Among its standout features are personalized outreach, AI-empowered ABM strategy formulation, and the innovative Look Alike Modeler, which collectively contribute to a more comprehensive understanding of market dynamics. This dynamic platform ultimately enables businesses to adapt swiftly to evolving market trends and buyer behaviors.

Influ2 is the pioneering account-based marketing platform. It is the first person-based marketing platform. B2B marketers can target selected decision-makers, capture their intent and track engagement at each level. The company serves 75+ medium- and enterprise clients worldwide, including Fortune 500 B2B companies like NVIDIA, Capgemini and Episerver. Influ2 has offices in NY and CA with 50+ employees. The Influ2 platform allows users: - Build an audience Upload personal messages and visuals Monitor all interactions at both the account and individual level The behavioral scoring model allows leads to be identified before they submit a lead request form. Influ2 has a person tracker that allows marketers to see every person who has interacted with their campaign. This allows them to see names, companies, and other related data. This information allows B2B marketers to create more engaging campaigns that resulted in a 4--7x increase in leads.

The Premier Social Selling Platform for Enterprise Sales and Marketing Teams. Utilize data and Artificial Intelligence to enhance visibility, initiate discussions, and secure new clientele. Our Software-with-a-Service (SwaS) offerings merge the capabilities of SaaS with a dedicated group of expert data scientists. Rectify outdated, incorrect, or incomplete entries in your CRM, and enrich your records with essential missing information. Discover and evaluate the most pertinent accounts in your target market while tracking them for immediate sales opportunities. Streamline repetitive and labor-intensive sales and marketing tasks, ensuring alignment between your sales and marketing teams. Methodically focus on your most significant accounts by connecting with the appropriate decision-makers across various B2B marketing channels. Optimize the full potential of social selling. Seamlessly integrate LinkedIn into your daily sales activities and link social media with your CRM system. Fully leverage the insights gathered by your sales and marketing teams to drive better outcomes and foster stronger customer relationships.

By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.

Explore advertising options tailored to your financial capacity and campaign objectives while receiving proposals from adept media sellers to negotiate optimal agreements. You can implement and track campaigns across various media types without having to leave your workstation. Gainbuzz serves as a digital hub that links media buyers with sellers, featuring marketplace tools that facilitate quicker, more intelligent, and improved media planning and purchasing. By transitioning the entire media sales process online, we empower brands to uncover advertising prospects, engage with media proprietors, and orchestrate their complete advertising campaigns all on a single platform. This streamlines communication, reduces the need for excessive emails and phone calls, and accelerates the overall process. Our dedicated team, driven by a passion for problem-solving and supported by leading investors, comprises experts with deep knowledge in advertising, media strategy, business, and technology. We are committed to transforming the landscape of direct media purchasing for the better. Ultimately, our goal is to create a seamless experience that elevates the effectiveness of advertising initiatives.

Surfside offers a comprehensive marketing technology solution that consolidates your first-party data from every customer interaction. This system empowers advertisers to gain deeper insights, effectively target, and assess their strategies for influencing both existing and prospective clients. By incorporating location, purchasing history, and demographic information into your customer profiles, you can develop intricate and exclusive target audiences, setting your media buying apart from standard datasets and third-party audiences. You can roll out personalized and focused campaigns across various connected devices, including desktop computers, mobile phones, tablets, OTT, and CTV. With Surfside's proprietary demand-side platform, we focus on individuals who align with your target demographic and campaign objectives. Retail media allows you to reach consumers precisely at the point of purchase. It serves as a dynamic and impactful advertising avenue, providing brands and retailers with innovative methods to boost sales and shape purchasing decisions. This approach not only enhances customer engagement but also fosters a more personalized shopping experience that resonates with today's consumers.

Empower individuals and initiatives through solutions rooted in data. Gain insights into the landscape by utilizing the finest voter data and analytics available. Mobilize your audience effectively to secure funding and lead successful campaigns. Enhance your connection with voters through our cutting-edge media buying platform. As a comprehensive data solutions firm, we are committed to assisting progressive movements and campaigns in their quest for victory. Since our inception in 2004, we have been developing the premier voter database in the industry while continuously innovating ways to harness data for a brighter future. Our all-encompassing media buying platform, TargetSmart MBP, is transforming the digital advertising sector by offering unmatched affordability, speed, and clarity. Connect with your ideal audience at the perfect moment and location while enjoying savings of 15% or more compared to alternative media buying platforms. We are a solutions-oriented company focused on empowering you to better comprehend, engage, and mobilize your essential stakeholders to achieve your objectives, fostering a more informed community in the process.

Tap into your potential market. Impact your sales pipeline. Secure bigger deals at an accelerated pace. Our distinctive account-based marketing and sales platform enhances your revenue by pinpointing your ideal prospects and generating awareness in your target demographic. Attract the individuals you desire to your website rather than waiting for them to come to you. Our account-based solution empowers your sales and marketing teams to finalize larger transactions more swiftly. We merge advertising with our proprietary company identification data, enabling us to tailor ads specifically to businesses and: Determine who your sales teams should reach out to, Amplify brand visibility within your target market, and Equip your sales force with insights that elevate the quality of their conversations. This synergy results in a comprehensive account-based sales and marketing strategy. From the initial engagement with a target company to nurturing leads through the sales funnel and ultimately expanding relationships with current clients, every step is meticulously planned for optimal effectiveness. Such an integrated approach ensures that your business is positioned for sustained growth and success.

A compelling advertisement aimed at the perfect audience possesses unmatched potency. AdCritter serves as a sophisticated programmatic advertising platform that enables you to target your ads directly to your most probable customers. It streamlines the ad creation process through an intuitive ad builder and offers thousands of ready-made ads suitable for nearly every type of business. While modern advertising technology can seem both formidable and complex, AdCritter encompasses various targeting methods such as geo-targeting, audience-based targeting, interest-based targeting, keyword targeting, and CRM matching, all while ensuring ease of use. By simplifying these advanced tools, AdCritter empowers users to effectively launch their campaigns. Every successful advertising initiative begins with exceptional ads, and AdCritter facilitates the creation of visually appealing, professional advertisements with just a few clicks. For those seeking an even simpler option, you can select from a vast array of pre-designed ads tailored to your industry. Additionally, we take care of keeping your ads up to date, ensuring they remain relevant. Many of the largest brands rely on programmatic advertising due to its effectiveness, and now this powerful approach is accessible to you as well. Start your advertising journey today and leverage the same tools that industry leaders trust.

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EQ is excited to announce the launch of GeoCohorts, an advanced privacy-conscious approach to user aggregation and targeting that utilizes our highly developed POI management strategies and hyperlocal toolkit for real-time engagement. No matter what market you aim to reach, Atom is equipped to fulfill all your programmatic media buying requirements. While hyperlocal targeting is not a novel idea, achieving precision at scale and extracting meaningful insights for campaigns has often been overlooked in favor of generalized categories with standard radii. Atom features a comprehensive categorized global POI database that allows users to pinpoint the precise locations they wish to target. Whether the focus is on a multinational chain or local coffee shops, Atom empowers hyperlocal marketers with custom polygon mapping and detailed location reporting, enabling them to connect with their desired audience at the right moment while also gathering essential insights for campaign enhancement and overall business intelligence. This innovative platform ensures that marketers can navigate the complexities of hyperlocal advertising with greater efficiency and accuracy.

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