AccountBase Description
AccountBase is a GroupM product that offers an IP-based technology platform and specializes in managing programmatic B2B solutions. Engage key decision-makers at target accounts in the right context and at the right moment. Programmatic B2B connects you to your customers via media and technology. AccountBase is part GroupM, the largest media buying and technology company in the world. We are 100% media agnostic and do not own media. This allows you to connect with premium media sites that are most important to you, not us. You can scale reach in the right context by using page-level keyword targeting, industry media, and AI for digital behavioral triggers. Monitor and adjust campaigns, understanding which accounts have intent, what content is most relevant, and where your Sales shine. Engage multiple stakeholders, manage nonlinear sales cycles and connect beyond email, privacy and email restrictions. Concentrate on the highest yielding accounts.
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