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ease
features
design
support

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Description

AccountBase, a product of GroupM, provides a technology platform based on IP that focuses on the effective management of programmatic B2B strategies and solutions. It allows you to reach crucial decision-makers at your target accounts, ensuring engagement occurs in the most appropriate context and timing. By leveraging media and technology, AccountBase connects businesses with their audience through Programmatic B2B efforts. As a division of GroupM, which stands as the largest media buying and technology conglomerate globally, AccountBase operates without any media ownership, allowing clients to engage on the premium media platforms that are most relevant to their needs. This approach enhances scalability and reach while facilitating page-level keyword targeting, utilizing industry-specific media, and employing AI to trigger digital behaviors. Campaigns can be monitored and adjusted in real-time, providing insights into account intent, relevant content, and optimal sales opportunities. The platform empowers users to engage with various stakeholders, navigate complex and non-linear sales processes, and effectively connect beyond the limitations of privacy regulations, CRM systems, and email boundaries, all while aligning marketing with sales efforts. By concentrating on high-potential accounts, businesses can maximize their return on investment and drive meaningful engagement.

Description

Tap into your potential market. Impact your sales pipeline. Secure bigger deals at an accelerated pace. Our distinctive account-based marketing and sales platform enhances your revenue by pinpointing your ideal prospects and generating awareness in your target demographic. Attract the individuals you desire to your website rather than waiting for them to come to you. Our account-based solution empowers your sales and marketing teams to finalize larger transactions more swiftly. We merge advertising with our proprietary company identification data, enabling us to tailor ads specifically to businesses and: Determine who your sales teams should reach out to, Amplify brand visibility within your target market, and Equip your sales force with insights that elevate the quality of their conversations. This synergy results in a comprehensive account-based sales and marketing strategy. From the initial engagement with a target company to nurturing leads through the sales funnel and ultimately expanding relationships with current clients, every step is meticulously planned for optimal effectiveness. Such an integrated approach ensures that your business is positioned for sustained growth and success.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

HubSpot CRM
HubSpot Marketing Hub
HubSpot Sales Hub
LinkedIn
LinkedIn Ads
Pipedrive

Integrations

HubSpot CRM
HubSpot Marketing Hub
HubSpot Sales Hub
LinkedIn
LinkedIn Ads
Pipedrive

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

from £50 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

AccountBase

Founded

2018

Country

Denmark

Website

www.accountbase.com

Vendor Details

Company Name

Radiate B2B

Founded

2017

Country

United Kingdom

Website

radiateb2b.com

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Alternatives

Alternatives

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