Alternatives to AIXON

Brandwatch is a leading Social Media Management and Consumer Intelligence solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Brandwatch offers one of the most unified social media management platforms around. You can discover, attract and engage with customers, and connect social data to what you already know, across departments and channels. You will love the easy-to-use interface, backed by our dedication to stellar support. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics.

Domo puts data to work for everyone so they can multiply their impact on the business. Underpinned by a secure data foundation, our cloud-native data experience platform makes data visible and actionable with user-friendly dashboards and apps. Domo helps companies optimize critical business processes at scale and in record time to spark bold curiosity that powers exponential business results.

CrossEngage helps companies build long-lasting, valuable customer relationships. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer audiences. Leveraging AI and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching out to customers. This yields better and more relevant customer experiences and increases customer lifetime value and ROI.

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

KPI6 is a Software as a Service Suite that brands and media agencies use to understand their customers, identify their needs, define segments of their audience, and develop marketing strategies. It analyzes a variety of user-generated content as well as unsolicited sources such social and web panels, open data, and online reviews to provide critical strategic insights that a company needs in order to drive innovation, opportunity evaluation, strategic planning, segmentation and creative development. Each person has unique characteristics that can benefit a brand or an industry. These traits can be a great asset to your company. Your leaders should spend their time on strategic planning and management and not on interpreting conversations or building user profiles. Your organization requires custom solutions that do the work and carry out the research.

OnAudience is a worldwide leader in delivering high-quality, tailored audience segments for digital marketers, as well as offering data enrichment services. Our desktop data spans 200 markets, featuring a globally standardized taxonomy and encompassing over 1,000 ready-made segments. Each profile is meticulously organized according to demographic information, user interests, and purchasing intentions. Additionally, we develop and supply custom segments upon request. Data Management Platforms (DMPs) enhance your digital marketing efforts by simplifying the process of managing customer data and crafting specific segments for future campaigns. You can categorize your clientele based on particular products, market niches, or other attributes to ensure they receive personalized advertisements. OnAudience grants you access to one of the largest databases of client profiles in the world, allowing you to discover potential customers among a staggering 27 billion user profiles across the globe. With such extensive resources at your disposal, targeting the right audience has never been easier.

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Silhouette™ stands as the pioneering audience intelligence platform designed to define and engage anonymized personas through the analysis of earned media consumption, influencers, passions, personalities, and interests. By leveraging social data, Silhouette™ provides precise, actionable insights and media campaigns tailored to any specific persona or target audience. This innovative platform addresses the challenge of evaluating social influencer initiatives by linking social content engagement to tangible company revenue and various business metrics. For the first time, brands can transform their market research, marketing personas, and surveys into expansive, addressable audiences. At the heart of Silhouette™ is a comprehensive social identity graph that encompasses over 1.2 billion profiles gathered from 60 diverse platforms, more than a million websites, 300 million unique email accounts, and upwards of one billion IP addresses and mobile devices, making it a formidable tool in audience analytics. This extensive database equips brands with the capability to make informed decisions and tailor their strategies effectively.

Transform global news into immediate business intelligence. Organizations rely heavily on news for essential information, but the sheer volume produced daily can be daunting, leading to overlooked incidents, misguided choices, and sluggish workflows. Utilize AI-driven search tools to locate the news that matters to you while filtering out irrelevant information. Each article is enhanced with NLP-based tags, ensuring that search and discovery are both precise and efficient. Advanced analytics enable the identification and visualization of trends and key insights, making it straightforward to derive meaning from dynamic data visuals. With our user-friendly features, you can start gaining insights in just five minutes through a complimentary 14-day trial. Accessing news data has never been easier: it's tagged, searchable, and ready for action. Analysts can take the initiative to identify, research, and keep tabs on news via Radar. Furthermore, you can create applications and models powered by News API, thanks to streamlined access to structured news data feeds, enhancing your organization's adaptability in a fast-paced information landscape. This innovative approach ensures that businesses stay informed and ahead of the curve.

Unlike typical market research tools that depend on a singular data source and methodology, Helixa Discovery integrates various data sets for a more comprehensive understanding of any audience. You can create intricate personas that inform your strategies by analyzing audience interests, demographics, and psychographics, all meticulously adjusted to reflect the broader US population. The combination of your social listening tool with Helixa enhances your insights significantly. Dive deeper into the individuals behind the Tweets to learn about their interests, including their media preferences, brand loyalties, and motivational factors. Where interests intersect with consumption, the trusted MRI-Simmons (GfK) data, paired with the up-to-date capabilities of Helixa Discovery, enables you to link influencers, interests, media, and product consumption through a lens that mirrors real-world behaviors. This approach allows you to identify beneficial opportunities in your influencer marketing efforts. By discovering, validating, and ranking potential influencers, you gain insights into the quality and engagement level of their followers, ultimately broadening your reach and impact in the market. This holistic view not only enhances your marketing strategies but also empowers you to make informed decisions that resonate with your target audience.

The Appreciation Engine is a web-based application designed to enhance user engagement through social login, providing valuable insights that can be utilized to improve the effectiveness of your marketing and user acquisition strategies. With AE Connect, our customer identity and access management (CIAM) tool, you can easily capture users across various platforms, including social media, gaming, and streaming services. The integration of social login into any application or website is straightforward and seamless. Additionally, by utilizing AE Insights, our customer data platform (CDP), you can delve deep into user analysis, uncovering specific niche interests, identifying key influencers they interact with, and understanding which competitors they mention. Rest assured that your digital information is safeguarded, adhering to stringent privacy regulations with our advanced security measures, ensuring both user and business data is well protected. Furthermore, by creating custom seed lists, you can develop distinctive audiences for targeted advertising on platforms like Facebook and Google, with AE audience seed lists delivering up to nine times more online conversions than traditional methods, significantly boosting your overall marketing efforts. Ultimately, this comprehensive approach empowers businesses to build stronger connections with their users while maximizing their return on investment.

RapidMiner is redefining enterprise AI so anyone can positively shape the future. RapidMiner empowers data-loving people from all levels to quickly create and implement AI solutions that drive immediate business impact. Our platform unites data prep, machine-learning, and model operations. This provides a user experience that is both rich in data science and simplified for all others. Customers are guaranteed success with our Center of Excellence methodology, RapidMiner Academy and no matter what level of experience or resources they have.

Introducing a comprehensive platform designed for all aspects of digital customer interactions, specifically engineered to eliminate silos within organizations. Each day, numerous leading enterprises across the globe utilize Sprinklr to effectively manage their marketing, advertising, research, customer care, and consumer engagement across an impressive array of 23 social media channels, 11 messaging platforms, chat, SMS, and email. Transitioning from disjointed solutions to a cohesive platform offers numerous advantages, including enhanced collaboration among teams and channels, complemented by an integrated perspective of customers, context, and content to deliver superior experiences. Additionally, tap into valuable market, customer, and competitive insights, allowing for immediate and informed action. Gain an accurate, real-time understanding of essential brand metrics, such as awareness, product perception, customer loyalty, and overall user satisfaction, rather than relying on mere guesses about your brand's equity. This strategic shift not only optimizes customer engagement but also fosters stronger relationships that are built on informed decisions.

SAS Visual Statistics allows for collaborative data exploration among multiple users, enabling them to interactively develop and refine predictive models. Data scientists and statisticians can leverage the most suitable analytical techniques to act on insights at a detailed level. Consequently, you will discover insights at remarkable speeds, uncovering new opportunities for revenue growth. The platform facilitates the construction and fine-tuning of models aimed at specific demographics or segments while simultaneously running various scenarios. This capability encourages users to pose numerous what-if questions to enhance outcomes. Additionally, results can be operationalized through automatically generated score code. Users are empowered to visually manipulate data by adding or adjusting variables, eliminating outliers, and more. Changes can be instantly assessed for their impact on the model's predictive accuracy, allowing for swift adjustments. Data science teams enjoy the ultimate flexibility by working in their preferred programming languages, maximizing their expertise. Ultimately, SAS Visual Statistics integrates all analytical resources, making it a comprehensive solution for data-driven decision-making. It fosters an environment where innovation can thrive, pushing the boundaries of what data analysis can achieve.

Through innovative and patent-pending algorithms, we accurately identify key demographic factors such as age, gender, location, marital status, ethnicity, income, general interests, sentiments, affinities, topics of interest, and video consumption patterns. Additionally, we delve into trending subjects, specific content preferences, various genres and sub-genres, as well as popular categories and their subdivisions. Essentially, we equip you with all the essential insights needed to analyze current trends and anticipate the next significant developments. By creating audiences from Rich Profiles™, activating them becomes an effortless task. Our streamlined pipeline is incredibly useful when you're developing new content, curating a YouTube channel, or focusing on customer conversion strategies. Moreover, you have the flexibility to choose how many audiences to profile and activate, allowing you to leverage our audience intelligence for in-depth research, customer insight generation, and the prediction of emerging trends. This comprehensive approach empowers you to stay ahead in the dynamic landscape of content creation and consumer engagement.

The landscape of social listening has transformed significantly. Uncover the potential of audience intelligence with Pulsar, which enables you to identify compelling narratives within your data. Our platform consolidates all your digital audiences, allowing for seamless access to essential insights. By harnessing AI and advanced data visualization, you can gain actionable insights through our analytics, trend tracking, and social listening features. Stay informed about ongoing conversations or delve into historical data to unearth valuable trends and insights. Engage with your audience by creating data-driven personas, segmenting demographics, and analyzing the nuances of various discussions. Identify key influencers within your target demographics and establish partnerships for future social media campaigns. Discover what truly connects with your audience and leverage these insights to enhance your creative direction. Additionally, refine your content strategy, monitor your competitors' social media activities, and evaluate the effectiveness of your marketing efforts through comprehensive benchmarking. Ultimately, staying attuned to the evolving digital landscape empowers your brand to make informed decisions.

Reach your most valuable customers and potential clients efficiently with Mobilewalla's tailored audience segments. By leveraging thousands of consumer data points, we create campaign-specific, syndicated, or customized audiences, ensuring that the right message reaches the right consumer at the ideal moment. Our audience segments can be utilized across various digital and social media platforms, including Facebook, Twitter, and Instagram. The extensive data provided by Mobilewalla enables us to construct detailed profiles for each device ID. We employ predictive modeling techniques to analyze behavioral patterns and categorize devices into distinct segments. Insights from app usage reveal crucial consumer behavior narratives, while demographic data adds further context. To enhance reliability, Mobilewalla cross-verifies its age and gender segments with Nielsen DAR and US Census information. Moreover, GPS location data sourced from billions of daily signals ensures both scalability and precision in targeting strategies. This comprehensive approach allows businesses to connect more effectively with their audiences, ultimately driving better results.

Allspark provides immediate access to sophisticated audience curation and marketing tools. Harnessing Artificial Intelligence alongside data from 1.6 billion users, you can navigate the complexities of marketing with ease. Tailor diverse audiences across different regions by leveraging extensive real-world data sets, including home and work locations, brand preferences, geo-radii, and much more. Beyond gaining unique insights into your target audience, you can visualize trends using PlaceMatrix, Near's exclusive database of building footprints. Activate these audiences in your preferred marketing platform, supported by pre-integrations with The Trade Desk, Google Marketing Platform, and others for seamless real-time operations. Streamline your digital marketing efforts with Jeanie, enabling you to focus on sales and business growth while Jeanie handles the bulk of your campaign executions. This innovative approach allows for a more efficient allocation of resources, ensuring that your marketing strategies are both effective and effortless.

IBM SPSS Modeler, a leading visual data-science and machine-learning (ML) solution, is designed to help enterprises accelerate their time to value through the automation of operational tasks by data scientists. It is used by organizations around the world for data preparation, discovery, predictive analytics and model management and deployment. ML is also used to monetize data assets. IBM SPSS Modeler transforms data in the best possible format for accurate predictive modeling. You can now analyze data in just a few clicks, identify fixes, screen fields out and derive new characteristics. IBM SPSS Modeler uses its powerful graphics engine to help you bring your insights to life. The smart chart recommender will select the best chart from dozens of options to share your insights.

Explore, investigate, and comprehend audiences, brands, and competitors using the most user-friendly social listening tool featuring an unparalleled unlimited search capability. Infegy Atlas provides top-notch social listening services, enabling you to gain insights into audiences and consumers like never before. Transform vast amounts of online discussions into practical consumer insights that support market research, development of customer personas, brand analysis, campaign monitoring, competitive intelligence, demographic studies, identification of industry gaps, sentiment evaluation, influencer tracking, crisis management, and much more. Rather than merely assessing social data, showcase it elegantly. With Infegy Canvas, our reporting platform, you can craft personalized reports utilizing data directly from Infegy’s social intelligence and listening tools. Harness Canvas for client presentations and comprehensive reporting while ensuring your team stays informed with visually appealing reports, eliminating the need for any design expertise. This powerful combination of tools not only enhances your understanding of the market landscape but also elevates your communication with stakeholders.

Quantcast Measure is an audience intelligence platform utilized by over 100 million web and mobile sites. It provides immediate insights and research into the demographic and psychographic characteristics of your audience. Discover how distinct audiences interact with the content on your website. Utilize these unique insights to create more targeted messaging, advertising campaigns, and content. With direct measurement, you receive detailed, real-time insights into your digital assets. Unlike many audience measurement tools that depend on panel-based data collection—like Nielsen ratings—that can take months to provide results, direct measurement offers insights almost instantaneously. Gaining an understanding of your audience as they browse your site is now simpler than ever. You can find out what products they purchase, their brand preferences, the types of vehicles they own, the media they engage with outside your platform, and various consumption metrics. With implementation across more than 100 million web destinations, we track user behavior multiple times daily, enabling ongoing improvement of your engagement strategies. This capability to measure audience behavior in real-time significantly enhances the ability to adapt and respond to changing consumer preferences.

Enhance the efficiency of the data mining workflow to expedite model development. Gain insight into critical relationships and identify the most significant patterns. Significantly reduce the time it takes for data miners and statisticians to create models. An intuitive, self-documenting process flow diagram environment effectively outlines the complete data mining procedure to yield optimal outcomes. Furthermore, it boasts a wider array of predictive modeling techniques than any other available commercial data mining software. Why settle for anything less than the best? Business professionals and domain experts with minimal statistical expertise can easily construct their own models using SAS Rapid Predictive Modeler. Its user-friendly interface guides them through a sequence of data mining activities. The analytics findings are presented in straightforward charts that deliver the clarity required for improved decision-making. Leverage cutting-edge algorithms and industry-adapted methods to develop superior models. Additionally, confirm the accuracy of results through visual evaluations and validation metrics, ensuring a robust modeling process. This comprehensive approach not only enhances model performance but also empowers users to make informed choices with confidence.

DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results. Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic. This allows customers to prioritize what actions to take next. Companies can also close the loop between marketing and sales by seeing which actions are driving revenue growth and pipeline growth.

Conventional market research often proves to be labor-intensive, inconsistent when applied broadly, and susceptible to bias. People Pattern employs advanced data science methodologies to derive practical marketing insights from the vast array of impartial opinions and data produced by social media users, a process we term audience intelligence. Unlike most social marketing platforms that concentrate on brand-related discussions, the true treasure of insights lies in understanding the individuals participating in those discussions. By leveraging stringent data science techniques, People Pattern empowers marketers to comprehend the PEOPLE driving brand conversations, enabling them to transcend superficial metrics and adopt increasingly sophisticated strategies for analyzing, targeting, and engaging high-impact audience segments. This shift not only enhances marketing effectiveness but also fosters deeper connections between brands and their audiences.

Experience an enterprise-level architecture and a cloud data platform powered by Snowflake® that enables secure storage and utilization of your data in the cloud. With integrated ETL and an intuitive drag-and-drop visual workflow designer, you can easily connect, clean, and transform data from over 250 sources. Harness cutting-edge Search and AI technology to quickly generate insights and actionable analytics from your data within seconds. Utilize our advanced AI/ML environments to create, refine, and deploy your predictive analytics and forecasting models. Take your data capabilities further with our comprehensive AI/ML frameworks, allowing you to design, train, and implement AI models through the PurpleCube Data Science module. Additionally, construct engaging BI visualizations with PurpleCube Analytics, explore your data using natural language searches, and benefit from AI-driven insights and intelligent recommendations that reveal answers to questions you may not have considered. This holistic approach ensures that you are equipped to make data-driven decisions with confidence and clarity.

Gain access to comprehensive behavioral insights, obtain valuable information on your key inquiries, and identify high-performing audiences—all essential for navigating the digital landscape while prioritizing privacy. Enhance your business intelligence with immediate, reliable, and actionable data regarding consumer mobile activities. Reduce advertising waste and increase your return on ad spend by utilizing highly precise audience data that can be activated through Lotame or any other Data Management Platform. Transform your market research approach by acquiring in-depth feedback from genuine consumers, tailored according to their online behaviors. Offering groundbreaking market insights in a privacy-centric environment, VTION allows you to delve deeper into the mechanisms that drive its unique consumer behavior analytics. Its passive, real-time data collection method guarantees that the gathered data remains untampered, resulting in significantly improved accuracy. Furthermore, this innovative approach not only enriches your marketing strategies but also empowers you to make informed decisions that align with evolving consumer preferences.

HyperVue is an advanced platform that delivers immediate and practical insights through an elegantly designed user interface. Unlike typical AI and Machine Learning solutions that offer social insights, HyperVue transforms how social data can be utilized. It generates, constructs, and forecasts results for various entities such as brands, topics, cities, industries, demographics, and communities. By merging human intelligence with algorithmic capabilities, HyperVue sets a new standard for user-centric software, making it a groundbreaking tool in its field. Furthermore, its innovative approach empowers users to make informed decisions with confidence.

Vizly functions as an AI-driven data scientist that allows users to engage in conversations with their data, visualize findings, and conduct in-depth analyses. It empowers users to create interactive data visualizations to gain a clearer understanding of their datasets. Through dialogue with their data, users can reveal actionable insights. Additionally, it facilitates complex analyses and helps generate predictive insights. By simply uploading their datasets, users can instantly uncover valuable insights. Joining Vizly enables immediate access to pose questions and design visualizations based on your data. Specifically tailored for organizations, Vizly is ready for use within your company right away. For those interested in enhanced hosting, security, and diverse data source options, our enterprise offering is available for registration. Currently, Vizly accommodates CSV, Excel, and JSON file formats, with plans to support more formats in the future. Each user is granted the ability to send up to 10 messages per month at no cost, and once this limit is reached, users can easily upgrade their plan through their profile page, ensuring continued access to powerful data insights. This makes Vizly a flexible and scalable solution for businesses looking to leverage their data effectively.

Smartocto is an intelligent editorial analytics system that provides actionable data to the newsroom. Our mission is to optimize storytellers' output, making it more relevant, profitable, and impactful. We empower storytellers with crystal clear modular big screens and insightful historical reports, real time A/B headers and lead-in testing, and actionable notifications. This gives them the ability to turn data into action and optimize for online success. Our approach to data is different because we are journalists. We don't just show pageviews. We also show metrics on engagement, loyalty, and impact to help connect online publishers with their audience. We continue to create innovative features every day, sometimes with clients. Check out our website to find out if smartocto might be for you.

We are the first deep-learning system dedicated to behavior predictions for online growth and profit. 79% of marketing leaders are concerned about managing data properly through customer preferences. Quin helps you to understand your visitors using first-party data in real-time and increases your revenue by 30%. 80% of customers say they feel unheard. Brands assume far too much about customers, who can change their behavior very quickly. Quin allows you to respond in the moment and improve the customer experience. Traffic to your ecommerce site is becoming harder, less targeted and more expensive. Quin can help you increase the return on your ad spending by 21%. Quin can be integrated into your website in a few simple steps. Deep learning algorithms are run in real-time and predict each visitor's behavior.

Decision intelligence aims to empower employees with the ability to make faster, more informed decisions that will allow them to take corrective steps, capitalize on opportunities, and drive innovation. The data and analytics platform that is purpose-built to help enterprises make better, faster decisions. A new type of engine drives it. Streamlining the entire analysis workflow. One platform for all data, any person, and any analytics needs. This is the future for intelligent decisions. This new platform combines data preparation, data science, and business analytics into one integrated platform. Streamline all aspects of decision-making. Everything from discovery to publishing to modeling is interconnected (and easy-to-use). It can be run at hyper-scale to support any data-driven decision. Advanced data science is available for all business needs, from the C-Suite to frontline.

NPAW stands out as the premier provider of comprehensive video intelligence solutions tailored specifically for streaming platforms. The year 2021 witnessed significant evolution and vigorous competition within the video streaming sector, leading to both consolidation and transformative changes. This report delves into the key trends shaping the video landscape and evaluates their effects on user engagement and the quality of streaming experiences. By gaining insights into your audience's content preferences, you can curate more appealing and relevant offerings that resonate with viewers. Moreover, by grasping your users' content interests, you can design more effective marketing strategies. It’s crucial to identify the optimal timing and channels for promoting new releases. Additionally, fostering equitable and transparent business models with content partners can be achieved through analytics-driven payment structures based on consumption metrics. Ultimately, embracing these strategies can significantly enhance both viewer satisfaction and business performance in the competitive streaming arena.

The primary obstacle in expanding AI-driven decision-making lies in the underutilization of data. IBM Cloud Pak® for Data provides a cohesive platform that integrates a data fabric, enabling seamless connection and access to isolated data, whether it resides on-premises or in various cloud environments, without necessitating data relocation. It streamlines data accessibility by automatically identifying and organizing data to present actionable knowledge assets to users, while simultaneously implementing automated policy enforcement to ensure secure usage. To further enhance the speed of insights, this platform incorporates a modern cloud data warehouse that works in harmony with existing systems. It universally enforces data privacy and usage policies across all datasets, ensuring compliance is maintained. By leveraging a high-performance cloud data warehouse, organizations can obtain insights more rapidly. Additionally, the platform empowers data scientists, developers, and analysts with a comprehensive interface to construct, deploy, and manage reliable AI models across any cloud infrastructure. Moreover, enhance your analytics capabilities with Netezza, a robust data warehouse designed for high performance and efficiency. This comprehensive approach not only accelerates decision-making but also fosters innovation across various sectors.

Empowering media organizations to enhance their strategies, our services are utilized by the largest studios, networks, and OTT platforms to refine their monetization choices through a comprehensive understanding of content. By collaborating with Parrot Analytics, you can learn to leverage demand measurement effectively, enabling you to succeed in the competitive landscape of the global attention economy. Our DEMAND360 platform collects and analyzes consumption and engagement metrics from billions of television enthusiasts worldwide each day, yielding unparalleled insights into audience demand across various platforms. With DEMAND360, we capture demand indicators from every nation, ensuring that even local productions gain visibility on a global scale. We assess the total market demand across multiple viewing formats, including SVOD, AVOD, linear, and cable. Our innovative approach has established a unified global measurement standard that synthesizes signals from consumer research, peer-to-peer streaming and downloads, and social media engagement, thus transforming the way companies interpret audience behavior. This comprehensive framework not only enhances strategic planning but also fosters a deeper connection between media entities and their audiences.

Isentia empowers clients to make informed decisions by providing a cutting-edge media intelligence and insights solution that assists high-performing communication teams in navigating global conversations. With Isentia, you can effortlessly monitor significant coverage, discussions, and feedback through a comprehensive array of services crafted for efficiency and depth. By improving your strategic communication efforts, being prepared for crises, and managing your reputation, you can effectively track essential messages, trending issues, and audience sentiments across various platforms with user-friendly data. Stay ahead of the game with instant alerts and real-time analytics that not only identify trends but also enable proactive measures to enhance your organization's reputation, ensuring you are always in the know and ready to respond. Ultimately, Isentia transforms the way organizations engage with media, fostering a more informed and responsive approach to communication.

Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.

Unleash your newfound ability to uncover customer preferences and sentiments by capturing every interaction across web, social media, and business applications, transforming them into valuable Customer Insights. Gain a deep understanding of your brand's sentiment and identify key trends while keeping tabs on your competition. With comprehensive monitoring of social platforms, websites, and internal operations, nothing escapes your attention. Equip any team with tailored insights through Affogata's adaptable visualization tools and data export options. Respond swiftly with real-time reporting from Affogata, ensuring no conversation goes unnoticed. Analyze how customers engage with your campaigns and messaging, enhancing your NPS through sentiment analysis that contextualizes your service quality. Identify new product features that users are seeking while revealing areas where competitors may have an advantage. Explore influencer dynamics and emerging trends on your social channels and within private groups. Finally, maintain a holistic perspective on your brand's perception, always vigilant for potential threats that may arise. This comprehensive approach will enable you to stay ahead in an ever-evolving marketplace.

SAS® Viya® offers a robust and scalable analytics platform that is both efficient and easy to implement, allowing organizations to address a variety of business challenges. The insights generated automatically help in pinpointing the most frequently used variables across all models, highlighting key variables selected along with evaluation outcomes for each model. With the integration of natural language generation, project summaries are produced in straightforward language, which simplifies the interpretation of reports for users. Moreover, members of the analytics team can enhance the insights report with project notes, promoting better communication and teamwork. SAS further enables the integration of open source code within analyses, allowing users to utilize open source algorithms effortlessly in its platform. This flexibility encourages collaboration throughout your organization, as users are free to program in their preferred language. Additionally, you can leverage SAS Deep Learning with Python (DLPy), an open-source package available on GitHub, to expand your analytical capabilities even further. By using these tools, businesses can significantly enhance their data-driven decision-making processes.

Customer personas have historically been a vital tool for gaining insights into and categorizing different consumer groups. However, marketers often face challenges in translating these personas into effective targeting strategies for real-world media. This is where Wiland PersonaBuilder™ comes into play, recognized as the most advanced persona creation tool available today, specifically engineered to generate audiences that can be instantly activated in digital ad campaigns. With its user-friendly PersonaBuilder application, users can effortlessly develop comprehensive and intricate prospect and customer personas utilizing relevant data that is constantly updated, including extensive consumer spending patterns, social media interaction metrics, and other pertinent insights. By utilizing this innovative tool, organizations can seamlessly connect their strategic planning with media purchasing teams, ensuring that the personas created are not just theoretical but are transformed into actionable audiences primed for immediate use in digital advertising efforts. This powerful functionality not only enhances targeting precision but also streamlines the entire marketing process for better results.

Tech operations teams are equipped to oversee and troubleshoot the delivery of streaming content and advertisements, ensuring a high-quality viewing experience akin to traditional television. By engaging viewers and expanding the audience, revenue streams can be significantly increased. Marketers and content creators are empowered to cultivate their audiences through an ideal blend of social media, advertising, and compelling content. With access to data from 3.3 billion applications, the platform processes an astonishing 1.8 trillion data events daily across 180 nations. The data is cross-screen and viewer-centric, meticulously organized for every moment of every stream. This framework is specifically designed to inform decisions that optimize engagement, boost revenue, and enhance ROI. Providing real-time, cross-screen insights can give businesses a distinctive edge in a competitive landscape. Rather than relying on intuition, users can gain concrete knowledge. Conviva’s platform offers the most comprehensive and precise streaming video data set available worldwide. With the ability to leverage over 150 billion streams annually, organizations can align their operational, marketing, and strategic initiatives more effectively, ensuring that every decision is data-driven and impactful. Ultimately, this approach fosters a deeper understanding of viewer behavior, leading to improved content delivery and audience satisfaction.

Explore the intricate traits of a specific social media audience to gain insights into its unique persona, either in isolation or in relation to other audiences. Our service provides in-depth data points alongside traditional metrics such as gender, marital status, age, profession, income level, and geographic location. Establish the genuine connection between influencers and their followers, ensuring that the interactions and engagements are authentic rather than fabricated before finalizing your choice of influencers for a marketing campaign. Discover the individuals, brands, and media outlets that wield the most influence over your target audience. Utilize specialized databases that encompass millions of prominent social media accounts to efficiently curate a focused list of influencers who can effectively engage with your desired audience. Furthermore, you can simultaneously analyze the audiences of various influencers, brands, or other users, enhancing your strategic decision-making process. This comprehensive approach not only saves time but also maximizes the potential for successful influencer partnerships.

A Comprehensive Social Media Marketing Solution. Achieve growth by gaining insights into your audience, crafting content they adore, evaluating engagement metrics, and enhancing cross-channel interactions. Regardless of the complexity of your challenges, we have everything you need fully addressed. Socialbakers simplifies the process of developing and implementing an ideal social media marketing plan, encompassing everything from content scheduling to audience insights to detailed budgeting. Gain clarity on your true audience personas through comprehensive multichannel data analysis, spanning web and social platforms. Our AI swiftly processes your first-party data, converting it into actionable personas with just one click. By minimizing the time and cost associated with audience research, you can move beyond costly traditional surveys and leverage your first-party digital information instead. The Socialbakers AI reveals your audience’s interests and preferred content types, enabling you to consistently refine your campaign approach for optimal results. With these insights, you can ensure that your marketing strategies resonate deeply with your target demographic.

No matter what your business requirements are, quickly unearth concealed insights with HyperCube, a platform tailored to meet the needs of data scientists. Harness your business data effectively to gain clarity, identify untapped opportunities, make forecasts, and mitigate risks before they arise. HyperCube transforms vast amounts of data into practical insights. Whether you're just starting with analytics or are a seasoned machine learning specialist, HyperCube is thoughtfully crafted to cater to your needs. It serves as the multifaceted tool of data science, integrating both proprietary and open-source code to provide a diverse array of data analysis capabilities, available either as ready-to-use applications or tailored business solutions. We are committed to continuously enhancing our technology to offer you the most cutting-edge, user-friendly, and flexible outcomes. You can choose from a variety of applications, data-as-a-service (DaaS), and tailored solutions for specific industries, ensuring that your unique requirements are met efficiently. With HyperCube, unlocking the full potential of your data has never been more accessible.

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