Best Marketing Analytics Software for TikTok

Voice and written support makes it easy to get answers. Based on your interests, history, and role, you will receive personalized and recommended results. Quaeris provides near-real-time data access for all data. Quaeris enhances your existing dashboards. To increase knowledge sharing and track performance, teams can share insights and pinboards. Ask questions in plain English. There's no need for keywords or queries. Our advanced AI engine transforms your inquiry to a database-ready language within seconds. Data is nothing without context, just like life. Our cognitive AI engine interprets search terms, interests, roles, and past history to provide ranks results that allow further exploration. You can easily add filters to search results to dig into the details and explore relevant questions.

Triple Whale consolidates all metrics from all your tools and puts them in your pocket. We simplify, inform, and save you time. We integrate eCommerce and marketing data from all your favorite apps so you don't have to switch between tabs and apps. All your data can be tracked, tested, and interpreted. Data backing your decisions makes it easier to make informed decisions. AI is being developed to reduce errors and improve your operations across all your tools. You can quickly gain insight into what is working and what isn't, so that you can strategize, optimize, and maximize growth. Get to know all about your customers' spending habits. Forecast and track your most important D2C metrics. You can send daily, weekly, or monthly reports to everyone in the company. You can choose from a template or create your own metrics. Wondering how a 0.5% increase in your conversion rate could affect your profit? Our calculator uses your data for real insight. You can adjust your dashboard to make it work for you and your team.

Digital advertisers can now leave the repetitive operational work to Nexoya and concentrate on more important tasks such as strategy, creativity and collaboration with the team. Nexoya connects all of your marketing tools and channels into one place. The performance is optimized using the aggregated data. Monthly performance can be increased by as much as 30% using state-of-the art AI algorithms that determine the optimal allocation for advertising budgets. To reduce operational effort and give you time to focus on strategic and tactical tasks, the allocations between marketing channels can be fully automated.

G-data analyzes every angle of your Online Business, across every e-commerce and Social Networking platforms. Customers gain access to real-time data on Sales, Performance, Consumer Behavior, Engagement and Competitor Data, giving them the intelligence they need to succeed when and where it counts. Everything customers need is in one place, so they can track instantly any of their metrics: KPI, Purchase behavior and ROI on each of their e-commerce shops and Social Media accounts. It is now easier than ever for them to check their content engagement, traffic and sales to their competitors pricing. With G-data no need anymore to wait until the end of the month for unreliable reports that show only pieces of the puzzle: it gives customers Fast and Comprehensive Insights from across their business. You can finally enjoy being in control of your Online Business!

Improvado, an ETL solution, facilitates data pipeline automation for marketing departments without any technical skills. This platform supports marketers in making data-driven, informed decisions. It provides a comprehensive solution for integrating marketing data across an organization. Improvado extracts data form a marketing data source, normalizes it and seamlessly loads it into a marketing dashboard. It currently has over 200 pre-built connectors. On request, the Improvado team will create new connectors for clients. Improvado allows marketers to consolidate all their marketing data in one place, gain better insight into their performance across channels, analyze attribution models, and obtain accurate ROMI data. Companies such as Asus, BayCare and Monster Energy use Improvado to mark their markes.

JustControl.it allows businesses to manage their advertising spending, evaluate campaign performance across multiple channels, and receive up-to-date reports about virtually every performance metric.

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

Your #1 ecommerce profit optimization platform, specifically designed for ecommerce merchants We feed 1st-party profit per sale data back to the marketing platforms (ex. Facebook Ads, Google Ads, Google Analytics etc.). Optimize based on pure profits (POAS), rather than revenue and average. Target ROAS. You can rest easy knowing that your marketing budget is being used safely and profitably. We also offer a complete suite of ecommerce profitability and growth tools. You can view full profit & loss dashboards, customer lifetime analytics, profit per sale, profit per order, track profit across marketing campaigns and products, get real-time insights, and tips to take you store to the next level. We also offer a free profit tracking and expense management version. Get a free 10-day trial.

Ultimate advertising tracker designed for media buyers and publishers. Optimize, control, and protect your traffic. Focus on scaling up and generating profit. The ideal ad tracker for media buyers and publishers, allowing traffic optimization, management, and protection. Focus on expanding and increasing profits. Keitaro helps media buyers and publishers elevate their campaigns. It enables traffic optimization, control, and security for optimal results. Real-time data and conversion tracking allows for instant adjustments to improve performance. High-quality reports offer detailed insights for informed, data-based decisions.

Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend. Lifesight leverages modern measurement techniques like marketing mix modeling, incrementality testing & causal attribution to help them make better decisions that result in sustainable & profitable growth. Our core features: Data centralization & operationalization: Eliminate data silos, data quality issues and inconsistencies so you get the right insights every time. Marketing effectiveness measurement: Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions. Planning, forecasting & optimization: Achieve your marketing goals with predictability & confidence with AI-powered insights. Marketing intelligence & analytics: Navigate your way to profitable growth by blending marketing & finance to deliver continuous improvements. Lifesight offers full-funnel measurement for every industry: Ecommerce, Retail, Agencies, gaming, entertainment, B2B SaaS and Travel & lifestyle. Learn more at lifesight.io

ThoughtMetric is used by ecommerce marketers to track marketing performance, and to make data-driven business decisions. ThoughtMetric integrates seamlessly with the most popular ecommerce and advertising platforms, allowing you to easily connect data, track advertisements, and analyze performance. We help ecommerce businesses understand the performance of marketing and how they can make data-driven decision to improve it. We combine siloed data from marketing, customer journey data and revenue attribution to create an actionable and holistic picture of marketing performance. ThoughtMetric’s data-driven algorithms for attribution modeling can help you discover where your customers really come from. Optimize your ads and scale the campaigns that bring the most valuable customers into your store based on customer lifetime value. ThoughtMetric’s advanced tracking will link sales to the exact ad that they came from.

Get actionable insights to help you build your D2C brand. Personalized. 360deg view. No engineering required. In one click, integrate your marketing data. All data can be analyzed within the app. Real-time detection of anomalies and smart insights. All your marketing data can be integrated in one click. No more tedious spreadsheets with 10 tabs. All your marketing data sources can be centralized in one click. All major D2C connectors are supported. We take care of everything for you, so there's no need to set up a data-pipeline. Instantly calculate and analyze all your KPIs. We have created pre-defined dashboards that allow you to visualize important metrics that will help you monitor and grow the store, such as Customer Acquisition Cost, Lifetime Valuation, and Retention Cohorts. You can personalize the charts with your own metrics definitions. Our team can customize all charts by using SQL language.

Integrate the metrics you require into your favorite data visualization, analysis, spreadsheet, or database tools. You can save time by skipping manual data collection and logins. Avoid custom development costs. To automate the metrics that you need, use a Power My Analytics data center. Your hub can connect to a variety of sources, allowing you to consolidate marketing data into integrated dashboards and reports. Data is your power! Power My Analytics is your trusted sidekick. You'll be able to focus more on your work and all the metrics that you need to create insightful reports for your clients and boss. You can automatically collect data from more than 35 marketing-related platforms. Integrate with the most popular tools for data visualization, analysis, spreadsheets, or databases. Reduce time by avoiding manual data collection.

Cerebra is a no-code Intelligence solution that gives marketing teams and merchandising departments the power to optimize their businesses by using data-driven direction instead of guesswork. Transform from fast retail to real time retail. There are no more missed opportunities, inventory wasted, or mispriced products. Cerebra provides timely recommendations that have a predicted business impact. This is in contrast to more data that takes time and effort to interpret. Get the most out of your productivity by leveraging insights and taking actions that have the greatest impact. AI that optimizes profitability and reduces waste helps you accelerate operations. Data-driven decision-making allows you to automatically extract actionable insights. Cerebra continuously analyzes all data sources, both internal and external, to uncover actionable insights that maximize brand profitability, drive best customer outcomes, and minimize inventory waste. No need to train staff in big data analytics, business intelligence, or data wrangling.

Repozix is a digital marketing platform that enables collaboration and social media reporting. For agencies that have many clients with different needs, reporting can be difficult and time-consuming. Repozix makes it easy to create rich, insightful reports with a powerful no code editor. On account, report, and widget levels, customizations and white-labelling options including custom-domains can be made. Repozix supports multi-datasource reports and advanced analytics. You can also create widgets with multiple data elements and different sources for the data elements. The best thing about creating templates from your finalized reports is that you can use them to create new reports using different datasources. You can also use tags to organize data sources and reports as you wish. These tasks can be performed by one person or a group in a collaborative manner.

You can see what's happening with real-time, multi-channel analytics. This is streamlined in easy to follow dashboards. Visually track your business's growth against customizable date ranges. You will find paid metrics for social and search. This will allow you to quickly compare, judge, and pivot to make sense out of every cent. Instant audience insights, from Top Pages to Search Queries. You can increase website traffic and intent and create beautiful, business-ready highlights. You can increase your voice share by using tools that track industry competitors and brand-relevant conversations. To build deeper relationships with customers, you must respond quickly and consistently. Monitor customer sentiment and quickly respond to feedback and questions across all social media channels. Simpler community management by having one view of all social posts and a click-through to live respond.

Automated behavioral segmentation, customer journey mapping and robust reporting. Sync lists from anywhere. The power of a data team within an app. Answer your most complicated marketing questions. To find new opportunities for winning campaigns, you can pivot segments across different dates or customer groups. Plug and play our customer segments in to channels like Google, Facebook, Klaviyo and Klaviyo. You can have one source of truth without having to write a single line code. Segments make data analytics easy for any business owner, whether they are data-savvy or not. Each company, no matter how big or small, should be able to harness data to pursue new possibilities. As part of the LinkedIn data team our job was to target the right users for different campaigns. This activity is affectionately called "list pulls". We stack-ranked users based upon specific criteria and the likelihood of them buying target solutions. Our teams created massive tables that contained hundreds of millions of rows.

Datahive360 is the unified data management tool for data-driven marketing, digital analysts, CMOs and marketing teams. We believe in the power data-inspired marketing where organizations can explore, share and unlock the value from data. To realize this vision we are pioneering marketing middleware, with Datahive360. This platform allows marketers to automate data extraction, unification and consolidation in a single location. Our goal is to help marketers leverage the power of data to improve marketing performance. Datahive360 was designed as a low code data management platform, which offers unified and business-ready data without requiring any technical expertise. Datahive360 automatically harmonizes and merges advertising, analytics and CRM data, as well as any other 3rd-party data, for reporting, automation and data warehousing.

Finally, get your marketing and creative teams on the same page. Superads was designed to bring together creative and marketing teams through comprehensive insights into advertising campaigns. Users can create visual reports and dashboards to track the performance of advertisements across platforms like Meta, TikTok and LinkedIn. They can also focus on metrics that are important to their brand. The platform allows for seamless sharing of dashboards and reports, ensuring that creative and performance teams can quickly access necessary data. Superads uses AI to simplify the setup and enhancements of creative reporting with features such as AI-powered insights, tagging and other AI-powered features. Users can access core functionality for free for as long as they like. They can also choose to try out paid plans for 30 days, which offer additional features such unlimited reports, multi-account analyses, and priority support. Superads is designed to eliminate the need for spreadsheets.

TrackAd is a technology company that develops technologies that improve the performance of digital advertising campaigns. They address the challenges of attracting new customers, monitoring ROI, analysing contribution, and automating data collection. They are used by over 150 clients in Europe, including Cdiscount and Decathlon, E. Leclerc, Sephora, and Sephora. The TrackAd suite consists of 4 products. . TrackAd 360: Multichannel attribution and cost-centric analysis . TrackAd Lead: Analysis of the ROI of Lead Generation . TrackAd Collector: Automatic collection of advertising investments . TrackAd Affiliate: Antifraud and CPA publisher management

BOSCO™, which uses your data and our AI to accurately predict where your marketing budgets should be spent, is powered by your data. BOSCO™, which combines your marketing data with extensive algorithmic modeling, creates personalized reporting dashboards. Our intuitive interface gives marketers a single source for truth that allows them to make better digital marketing decisions based on data-driven insights. Our unique BOSCO™, Index feature allows us to rank your domain against other competitors in your industry. The BOSCO Index™ measures your online footprint and shows how efficient you are in investing in paid and organic media channels. BOSCO™, which is based on data from trusted third party domains, is a measure of your online footprint and how effective you are with investment in organic and paid media channels. It was compiled from previous digital interactions. BOSCO™, however, is not dependent on your marketing budget. It depends on whether your online potential in paid or organic search. BOSCO™, identifies 10 competitors in your market and scores them.

Trendpop is the most trusted analytics and insights platform for short-form marketing. We are on a mission that anyone can go viral on social media platforms. We are a technical team that is deeply technical and has taken a data-first approach. Our core engine has analyzed over a billion social videos to identify the recommendation algorithms that drive virality. Trendpop was founded by Yoav Zimman (CEO), and Jonathan (Yoni), Ben-tzur, (CTO). They raised money from YCombinator W21 to build Trendpop. Trendpop grew to profitability in just 12 months. Collab, a seasoned company in the digital creators space and an official TikTok marketing and creative partner, purchased Trendpop in January 2022. Trendpop powers the TikTok marketing campaigns of the top record labels in North America. It is expanding rapidly to new markets in film, television and DTC eCommerce.

Our cutting-edge tracking software will help you get the most out of your marketing budget. TrackBee is compatible with all advertising channels. The channels are easily integrated. We also actively contribute to the enhancement of these advertising platforms by sending real-time information back to the platforms. Our solution will help you track with ease, despite iOS 14,5, cookie consent and ad blocking. Connect your store, sign up and you're ready to go. Get a comprehensive overview of all your marketing channels in one dashboard. We send data back to the pixels in order to improve the performance of your ad platform. Smart data can help you optimize your ad spending and minimize losses.

Motion helps creative strategists at every stage of their workflow, including competitor tracking, research tools and automated recommendations that help them prioritize what to ship. Hold your team accountable for growing your bottom line by gaining visibility into their creative performance. Beautiful creative reports to help your team increase revenue from paid social ads. Group ads that share common attributes to gain actionable insights. Reporting is not required manually. Eliminate information overload by creating digestible creative reports for the entire team. Capture and share your team's learnings to improve the creative production process. Increase efficiency by identifying and re-allocating budget to top performers. Improve your onboarding experience by giving your new team members the context they require to excel in their role.