Best Web-Based Identity Resolution Software of 2024

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

BIGDBM, a leading US provider of data, has over 7 years of experience in building identity graphs, with a focus primarily on ROI, privacy, and quality. Our US consumer and B2B data sets can be used to enhance your marketing campaigns, lead-generation strategies, and identity validation workflows. Our unrivaled datasets of consumer data provide you with valuable insight into the consumer. These include core contact information (emails and phone numbers, addresses, device identifiers, etc. ), lifestyle and affinity attributes as well as buyer intent and consumer website visits. Our B2B data sets provide comprehensive and current contact information on 30 million+ US companies and 125 million+ employees to help you develop your sales pipeline.

BDEX Omni IQ uses AI to help you find more customers just like your ideal clients. The BDEX Identity Graph, uses a vast network of SDKs, app publishers, and primary data sources to help companies identify consumers across all channels. It authenticates over 470 million hashed email-MAID-IP matches linked to 113M households across the US each month. BDEX is the only identity platform that guarantees all IDs are linked to real people and removes all IDs linked to bots, click farms, and other forms of ad fraud, as well as all temporary IDs due to Apple's ATT/DoNotTrack. Nominated as the top Identity Technology by AdExchanger, BDEX can help you improve your targeting and reach more customers.

Marketing teams need to be able to efficiently acquire, analyze, and maximize data use. The Marketers Operating System™ (m/OS), which covers all the tools that marketers need to connect with customers in the ever-changing adtech sector, includes identity resolution, audience segmentation, activation, and audience segmentation. Kochava's m/OS allows you to measure and understand omnichannel marketing across all channels, including mobile, OTT/CTV, and OOH. Kochava hosts the Kochava Collective, the largest independent mobile data marketplace. Kochava Subscriptions is the most comprehensive subscription management solution. We are proud of our history of customer-driven innovation and are eager to invent and create powerful tools for our customers' success. Kochava is trusted by leading brands to harness their data and grow.

FullContact is a real-time, privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences, improve ad targeting and measurement as well as improve identity verification and fraud solutions by unifying data and applying insights in the moments that matter. FullContact provides the data + intelligence you need in your platforms to accurately identify people and optimize experiences—while putting privacy and security first.

All of our work is focused on making data accessible and safe for businesses. Our Safe Haven platform empowers customer intelligence, engages customers on a large scale, and opens up new opportunities for business growth. Our platform gives enterprises full control over how data is accessed and used with industry-leading software solutions for data activation, identity, and collaboration. You can gain access to data, generate valuable business insights, and drive revenue. However you retain full control over data access and use at all times. You can accurately address your target audiences across any channel, platform or publisher, and safely translate data between identity space spaces to improve results. You can protect your customer data using the most advanced privacy-preserving technologies and advanced techniques that allow for data movement to be minimized while still allowing insight generation.

CustomerLabs CDP, a cloud-based digital marketing platform, helps agencies, SaaS, and Ecommerce marketers track, identify segment, sync, sync, and analyze their customer data. The platform allows marketers to create personalized campaigns across channels and without any developer dependency. Track and collect customer data from your website, app CRM, email, service, and offline channels. Identity resolution allows you to map anonymous users across platforms and gain a 360-degree view of your customers. To trigger timely messages across channels, create customer segments based upon behavior, demographics, and user traits. This customer data can be seamlessly synchronized with your existing marketing tools, such as Google Analytics and Google Adwords. CustomerLabs CDP allows you to capture accurate customer data and support your marketing decisions.

With your own data shop, create new revenue streams from the data you already have. Narrative focuses on the fundamental principles that make buying or selling data simpler, safer, and more strategic. You must ensure that the data you have access to meets your standards. It is important to know who and how the data was collected. Access new supply and demand easily for a more agile, accessible data strategy. You can control your entire data strategy with full end-to-end access to all inputs and outputs. Our platform automates the most labor-intensive and time-consuming aspects of data acquisition so that you can access new data sources in days instead of months. You'll only ever have to pay for what you need with filters, budget controls and automatic deduplication.

LayerFive uses patent-pending AI technology for identifying consumers across all enterprise data sources. This includes online (e.g. website) and offline (e.g. CRM, Loyalty and Order Management), and creating a unified consumer profile. This platform is used to increase marketing ROI by up to 2X+ using our omnichannel attribution and consumer journey analytics solutions. We also help businesses comply with data privacy regulations, such as GDPR, CCPA, etc. By making consumers' profiles available to consumers directly for self-serve privacy compliance, enterprises can save money and reduce the risk of non-compliance. Patent-pending, probabilistic identity resolution technology that unifies consumer data across all enterprise data sources. LayerFive's first party tag allows for the collection of highest quality data from enterprise websites without affecting data quality due to third party cookie loss.

Our retention solutions can help you increase audience growth, reclaim abandoned revenues, and reactivate audiences that have lapsed across all channels. What if Jane Doe logs in to your email list from her desk at work, but then she goes on her mobile phone and visits your website that evening. She adds your products to her cart but doesn't buy. Jane's anonymous phone means that you have no way of sending Jane an abandoned cart flow. This (and other segments of unidentified abandoners) can generate up to 10x additional revenue that is now lost. Retention.com's Reclaim allows you to leverage industry-leading Identity Resolution technology in order to increase your Browse Product and Cart Abandonment SMS revenue and Email flow revenue up to 10x. Implementation takes only hours and not months. Onboarding is fast and easy. There are no managed services you don't require. Just the technology that you want to instantly scale up your abandonment flows for provable, "set-it-and-forget-it" ROI.

Lifesight is an AI-powered platform for marketing measurements, powered by a CDP, designed to drive sustainable growth in a privacy-first world. Marketing Mix Modeling (MMM), our key offering, uses historical data to analyze the impact of marketing on sales. It breaks down variables such as ad spending and pricing. It helps make informed budget decisions and enhances strategy using data. Multi-Touch Attribution is a powerful tool that complements MMM. It provides detailed insights into customer journeys and improves marketing understanding. MTA, unlike single-touch models considers multiple consumer interactions. This improves strategy optimization and resource allocation. Lifesight offers Incrementality Testing to evaluate the true impact of marketing through controlled experiments. It separates natural customer behavior and marketing influence. This provides valuable insights for strategy refinement.

We ensure that your best offers reach the right shoppers at the right moment to keep them coming back for more. To see samples of campaigns from top brands, schedule a demo with our team for 20 minutes. You will automatically receive verified offers while shopping online at brands you love. Sign up once to receive verified offers from brands. Works for all web browsers. You have transparency and control over the way that brands in our network use your data. All you need to do is access your data and manage your subscription preferences for thousands of brands. Participating brands can contact you by email once you have engaged with them on their website. However, you must not give your email address to them separately through their channels (e.g. on their website when shopping or signing up to receive emails).

The world's first real time cookie-less identity graph powers data, activation and attribution. Stirista is here! We help you to improve your first party data, and get new customers with addressable multichannel campaigns. Our industry-leading identity spine allows you to quickly onboard data and get campaigns up and running quickly - from CTV, display to social media and email. All this with real-time attribution across all your digital - as well as physical - footprints. Our Identity Graph updates in real time as individuals navigate their daily lives across digital and physical footprints - even CTV. No more wasted advertising dollars. No more missed personalization.

ONEcount is a customer-data platform (CDP), which combines a complete Marketing Activation Platform with a tightly integrated stack. ONEcount leverages a rich history of identity resolution, data consolidation, advanced identification and targeting tools. It streamlines the tech stack while delivering a simple-to manage ecosystem. The system includes aggregated dashboards, cross tactic visualizations, secure third party data feeds/ETL engine and built-in email marketing capabilities. It also features advertising integrations, single sign-on capabilities, social and social media capabilities, and a host other tools to facilitate cross-sell/upsell initiatives, increase sales, and personal 1-to-1 messaging.

Today's consumer expects more from tech today than it did yesterday. Wunderkind (formerly BounceX) allows you to identify and market to every person who visits your site in real-time. Know your prospects and treat them accordingly. All this without the need for a login. You can automate experiences that get high-intent users buying. If they don't buy, we'll capture their email to help you nurture them. You can send behavioral marketing messages to more people, and connect the buying journey across sessions. You can build a relationship with your visitors and monetize them with high-impact ads that do not interrupt their experience. Place premium ads that deliver exceptional performance. Our units are behaviorally triggered and fully viewable to maximize your RoAS.

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Marketing is personal. Marketers need to know more about their customers and prospects. Our proprietary data assets provide marketers with the most complete picture of the American consumer. They have access to over 10,000 highly-predictive behavioral and demographic indicators, as well as the most comprehensive multilingual data. Our industry-leading Identity Graph connects data from multiple sources and provides intelligence that allows you to execute seamless multichannel engagements. Our multichannel execution solutions, coupled with powerful analytics modeling capabilities, will increase your marketing effectiveness and increase your ROI on every dollar.

Velocidi is an e-commerce marketing solution that provides first-party audience solutions. Velocidi is used by brands and agencies to automatically segment their first-party audiences on major platforms for strategic marketing. Velocidi's award winning technology uses machine learning to predict customer behavior, creating highly targeted segments for campaigns that maximize revenue growth.

Although most financial institutions have the necessary data to detect fraud, it can be difficult to link it all together because it is scattered across different departments and locations. Linking becomes even more difficult when data is corrupted, whether they are intentional or accidental. Infoglide's IRE technology allows financial institutions to run real-time (or batch), federated searches across enterprise data to find, match and link similar entities. IRE is built on a service-oriented architecture (SOA), which can be used in standalone mode or integrated into other business applications through its configurable business process workflow.

Amperity's platform is built for accurate, scalable identity resolution. It promises a complete customer 360 foundation. Learn how Amperity has revolutionized the way brands harness the power and potential of customer data by starting with a novel approach for resolving identities at scale. Transform raw customer data into fuel for your business across marketing, analytics, IT, and more. Avoid the data wrangling, query quagmires. Provide high-impact, accurate insights to your entire organization.

Our multidomain, market-leading solution supports any master domain, implementation style, or use case. It can be used in the cloud or on premises. Integrates best-in class data integration, data quality management and data privacy. Trusted views of master data that are critical to business operations allow you to tackle complex issues head-on. Automatedly link master, transaction, or interaction data relationships across master domains. Contact data verification, B2B enrichment and B2C enrichment services increase data accuracy. With one click, update multiple master data records, dynamic models, and collaborative workflows. AI-powered match tuning, rule recommendations and optimization can reduce maintenance costs and speed up deployment. Use pre-configured, highly granular charts or dashboards to increase productivity. With trusted, relevant data, you can create high-quality data that will help you improve your business results.

Marketing professionals need to be able to measure and use data that is not tied to any particular cookie. Neustar Fabrick™, a unified identity ecosystem, powers connections between brands and publishers to accelerate marketing performance across all channels. This innovation in identity-powered media measurement future-proofs publishers, brands, and platforms in a privacy first, post-cookie world. Brands can now accurately assess the incremental revenue impact of all media mixes, including the "walled garden", without relying solely on third-party cookies and other consumer IDs. Neustar Fabrick is a privacy-centric platform that provides a foundation for data management, measurement, and marketing. You can leverage a unified identity ecosystem that includes platforms, publishers, and walled gardens. Your media and measurement can be freed from third-party cookies.

Signal's platform allows brands to make use of the data they already have to better understand customer journeys and personalize marketing messages. Signal uses real-time data collection to host and maintain a dynamic brand identity graph. Profiles are merged to enrich customer knowledge and create new opportunities for brand engagements. Signal's Customer Intelligence Platform instantly integrates customer data from all over the enterprise, building your strategic data asset using a variety of online and offline sources in just 50 milliseconds. Signal processes 50 billion signals per day and your asset is constantly evolving. Signal aggregates data from touchpoints such as CRM files, tags and SDKs. There is no data loss or wasted time from batch uploading.

Zeotap is a Customer Intelligence Platform, (CIP). It helps companies better understand their customers to predict their behavior and make more meaningful investments. Our platform allows brands to leverage a core of first-party data to win new clients and grow their customer base. Our modules are independent but integrate and include customer data unification, identity resolution (including in data clean rooms), enrichment, modeling, and activation to more than 100 partners in the marketing ecosystem. Gartner has named us a "Cool Vendor" in 2020 and AdExchanger the "Best Data-Enabling Technology” in 2019. Our platform meets the highest standards for enterprise data privacy and security, including ISO 27001 and CSA STAR. We serve top brands, publishers, and agencies in more than a dozen countries in Europe and North America. Zeotap is also a founding member of ID+, an initiative for universal marketing ID.

NetOwl EntityMatcher offers fast, accurate, and scalable identity resolution. It is based on similarities in entity names as well as other key attributes such address, date of birth, birthplace, nationality, and address. Social network information, such as spouse, associate, employer, and so forth, can also be used to determine identity. NetOwl can resolve identity based on any combination or attributes of entity records. It uses its proprietary search engine and indexing engine to combine evidence from multiple matching attributes in an intuitive, robust, scalable and intuitive manner. You can implement application-specific business rules by determining which combination of record attributes should match and assigning weights to each attribute. NetOwl uses NetOwl NameMatcher (a machine learning-based multilingual, multilingual name matching product), to facilitate sophisticated name matching of different entity types.