Best Identity Resolution Software of 2025

Amperity's platform is built for accurate, scalable identity resolution. It promises a complete customer 360 foundation. Learn how Amperity has revolutionized the way brands harness the power and potential of customer data by starting with a novel approach for resolving identities at scale. Transform raw customer data into fuel for your business across marketing, analytics, IT, and more. Avoid the data wrangling, query quagmires. Provide high-impact, accurate insights to your entire organization.

Tealium Customer Data hub is an advanced platform that unifies, manages, and activates customer data across multiple touchpoints and channels. It allows businesses to create a real-time, cohesive view of their customers by integrating data from mobile apps, websites, and other digital sources. This centralized data center empowers organizations to deliver customized experiences, optimize marketing strategy, and enhance customer interaction. Tealium Customer Data Hub offers robust features such as data collection, audience segmentation and real-time orchestration of data. This allows businesses to transform raw data into actionable insight, driving more effective interactions with customers and improved business outcomes.

Our multidomain, market-leading solution supports any master domain, implementation style, or use case. It can be used in the cloud or on premises. Integrates best-in class data integration, data quality management and data privacy. Trusted views of master data that are critical to business operations allow you to tackle complex issues head-on. Automatedly link master, transaction, or interaction data relationships across master domains. Contact data verification, B2B enrichment and B2C enrichment services increase data accuracy. With one click, update multiple master data records, dynamic models, and collaborative workflows. AI-powered match tuning, rule recommendations and optimization can reduce maintenance costs and speed up deployment. Use pre-configured, highly granular charts or dashboards to increase productivity. With trusted, relevant data, you can create high-quality data that will help you improve your business results.

Transform media performance across all channels with the next-generation of identity-driven capabilities. TruAudience™, a suite that combines privacy-first identity resolution with data enrichment, audience targetting and advanced analytics, powers data-driven measurement and marketing. Transform your data strategies with a robust and end-to-end identity source. Reach and engage audiences across all marketing channels. Measure and improve your marketing investments continuously. TruAudience connects data, teams, and marketing platforms to a single identity graph for better results. Target audiences more accurately and personalize experiences on paid and owned media. Adjust media budget allocations, audience targets, creative placements, and publisher placements.

Zeotap is a Customer Intelligence Platform, (CIP). It helps companies better understand their customers to predict their behavior and make more meaningful investments. Our platform allows brands to leverage a core of first-party data to win new clients and grow their customer base. Our modules are independent but integrate and include customer data unification, identity resolution (including in data clean rooms), enrichment, modeling, and activation to more than 100 partners in the marketing ecosystem. Gartner has named us a "Cool Vendor" in 2020 and AdExchanger the "Best Data-Enabling Technology” in 2019. Our platform meets the highest standards for enterprise data privacy and security, including ISO 27001 and CSA STAR. We serve top brands, publishers, and agencies in more than a dozen countries in Europe and North America. Zeotap is also a founding member of ID+, an initiative for universal marketing ID.

NetOwl EntityMatcher offers fast, accurate, and scalable identity resolution. It is based on similarities in entity names as well as other key attributes such address, date of birth, birthplace, nationality, and address. Social network information, such as spouse, associate, employer, and so forth, can also be used to determine identity. NetOwl can resolve identity based on any combination or attributes of entity records. It uses its proprietary search engine and indexing engine to combine evidence from multiple matching attributes in an intuitive, robust, scalable and intuitive manner. You can implement application-specific business rules by determining which combination of record attributes should match and assigning weights to each attribute. NetOwl uses NetOwl NameMatcher (a machine learning-based multilingual, multilingual name matching product), to facilitate sophisticated name matching of different entity types.

Some foundational IDs may soon disappear, while others IDs will continue to grow. Roq.ad is ready for this day. Perhaps it's time to find a new partner in identity. Users want a personalized customer experience and more privacy protection. Companies want more insight. Can we have it both way? The short answer is yes. You can expand your audience's device pool by adding additional devices that are specific to your target audience. You can create seamless brand communication across all devices and a holistic customer journey. Cross-device insights allow you to dig deeper into your own data. The Roq.ad Private Identity graph is tailored to your business's needs. Roq.ad assists leading brands in digital advertising and digital analytics by using Cross-Device Technology. Roq.ad uses probabilistic modelling to analyze anonymous data from multiple sources such as website traffic, mobile applications, and media campaign traffic.

Tapad has partnered brands to maximize their digital marketing investments for years to come by creating the strongest global cross-device digital identification graph. Tapad Graph allows marketers to identify a brand customer, or related household, across multiple devices. This unlocks key use cases for programmatic targeting, media measurement and personalization globally. With a better understanding and connection to consumers across all devices, you can connect with them via multiple touch points. Reach more consumers with more digital IDs. Scale to new, undiscovered customers. Expand your reach by combining your existing data with new devices. You can customize your messages across earned, paid, and programmatic efforts. Tapad works with brands and agencies to ingest device identifications from their platforms, data stacks, and expand their graph with new devices at the household or individual level.

Epsilon PeopleCloud is privacy-focused and powered by the most powerful AI and industry-leading data. It personalizes each person’s journey to drive better outcomes for customers and your brand. Epsilon PeopleCloud allows you to anticipate, activate, and prove like never before. This will allow you to create more meaningful connections that lead to better business outcomes. Predictive AI connects billions of intent signals online and offline to determine what each person wants. Then, personalized messaging is delivered to them when they are ready to act. With an interconnected product suite, persistent IDs and product suite, you can reach people across all channels and devices with the consistency they need. You can get a complete, reliable, and current picture of campaign performance that you can share with your executive team. You can tie marketing results to the actions that drove them with an end-to-end view.

You can create seamless, personalized customer experiences that don't compromise security. Akamai Identity Cloud, a cloud-native SaaS solution, simplifies customer access and identity management (CIAM). Identity Cloud is designed for consumers and provides the infrastructure to manage millions of customers. It comes with customizable registration, authentication, SSO and consent management, easy integration to your MarTech ecosystem and powerful data analytics. Enhanced customer data protection simplifies compliance with privacy regulations without compromising customer experience. Identity Cloud is a solution for mission-critical applications where scale, performance and customer experience are paramount. SSO allows for omnichannel access and a variety of authentication methods including social login, directory service, and OIDC.

In recent years, the volume of consumer data signals have increased dramatically. This has made it more important for marketers to connect these disparate digital and offline identity indicators in a cohesive manner. Identity graphs, a single database that contains this consumer data, play an important role as a master source for truth. Infutor's TrueSource™ Identity Graph provides the most comprehensive collection of consumer data and intelligence to make omnichannel engagement personal and measureably effective. Our ID graph is secure and privacy-compliant, allowing you to create relevant, real time experiences for every channel that people interact with your brand. To add significant value to your customer and prospect interactions, leverage our TrueSource™, Identity Graph. Instantly verify consumer identities via API.

Throtle is a leader in identity and data onboarding. Throtle offers brands and marketers the most accurate 1:1 view of customers thanks to its best-in-class data technology. Throtle is proud to connect people to data and devices accurately, and drive personalized marketing based upon real people. Visit throtle.io for more information. Get the best view of your customers. Throtle provides the best in class onboarding and identity solutions. Identity is dynamic and constantly changing. Consumers are constantly moving between a variety of apps and devices, leaving behind fragmented data trails. Marketers are often left asking: Who is the person behind the screen we're talking with? Recognize and understand your customers across all channels, screens, and stages of their journeys.

It is essential to correctly identify website visitors in order to use people-based marketing. Once a person is identified, data can be collected about their interests and preferences and converted into consumer insights. These insights enable personalized interactions that result in a high ROI and strong customer relationships. 4Cite is the industry leader when it comes to linking website visits with people. This allows for the capture of more person-based information. 4Cite's data collection layer is fully configured and managed by 4Cite, making it simple to get started with our programs and use them without any maintenance. OneTag, our tagging system, allows deep and wide data capture of all website activity, and email engagement signals without the need for client configuration. Our data capture extends to supporting data elements like email status, product catalogue data, and transactional signal.

BritePool allows advertisers to target specific, frequency-controlled individuals without the use of third-party cookies. BritePool provides identity verification and identity resolution services for publishers and advertisers. BritePool allows advertisers to target precise, frequency-controlled identities without the use of third-party cookies and accurate attribution. BritePool allows precise measurement and precise targeting of every identity served by BritePool. This is without the use of third-party cookies. Our team of experts has developed technologies and relationships across the entire programmatic ecosystem to increase the value for advertisers as well as web publishers. BritePool offers marketers persistent identity management throughout the customer journey. Cookies disappear. BritePool is a persistent identity management platform that generates new, high-CPM advertising revenues for web publishers.

Data Ladder is a data cleansing and quality company that helps you "get the best out of your data." We offer data matching, profiling and deduplication as well as enrichment. Our product offerings are simple and easy to understand. This allows us to provide excellent customer service and a great solution for our customers. Our products are used by Fortune 500 companies. We are proud of our reputation for listening to our customers, and constantly improving our products. Our powerful, user-friendly software allows business users from all industries to manage their data more efficiently and improve their bottom line. DataMatch Enterprise, our data quality software suite, found approximately 12%-300% more matches than the leading software companies IBM or SAS in 15 different studies. We have over 10 years of experience in R&D and counting. We are constantly improving our data-quality software solutions. This dedication has resulted in more than 4000 installations around the world.

Intent IQ is a pioneer in identity resolution. It allows its partners to confidently identify clients or prospects who interact with their websites, apps, and brick and mortar establishments. This can be done via their various screens, or in person. Intent IQ privacy friendly solutions use its signature Identity Device Graph - deterministic accuracy and probabilistic scale, real time across multiple environments, including cookieless, MAIDless, and CTV. Intent IQ is a pioneer in identity resolution, allowing its partners to confidently identify clients or prospects who interact with their websites, apps, and brick and mortar establishments. This can be done via their various screens, or in person. The media ecosystem, financial institutions, and retailers are all beneficiaries. Intent IQ is the leading provider of identity resolution technology, addressing the most pressing issues of IDFA and third party cookie deprecation.

You can instantly master and link data in real time to resolve patient identity. Life sciences organizations can transform protected health information into universal, deidentified HealthVerity IDs. This allows them to accurately build and share the patient's journey across multiple partner datasets while also creating a single source for patient identity. To better understand the patient journey across departments, enable internal enterprise data sharing. External data exchange is possible with patient registries and health insurers, as well as other companion companies. The first step towards a data strategy that is based on data activation, data interoperability, and patient longitudinality is HealthVerity Census. It uses a state of the art PaaS de-identification system to activate both internal and external touch points, and data that is isolated in silos throughout the enterprise.

Intelligent technologies are required to make the most of all data. This is due to growing data volumes, digital transformations and increased compliance requirements. Exorbyte provides customized Search & Match solutions that make all data accessible to humans and machines at lightning speed. No matter the quality, structure, format, or language of the data. The master data search allows for comprehensive, fuzzy searches in real-time and millions of records using just one search field. Fully adjustable, error-tolerant, flexible across all fields. Master data comparison allows you to compare whole or part of data records with the master database. There are no restrictions and no errors across databases. The master data recognition extracts identity from documents, letters, or faxes and then compares them to reference data. Fuzzy data matching and intelligent extract data.

AllClear Health ID eliminates duplicates, patient record mismatches, and bad data for cleaner claims. AllClear Health ID, a high-security mobile identity platform, eliminates patient misidentification in any health system. It continuously monitors and certifies patient data, automates check in online and in person, and electronically exchanges information between providers and patients. Health ID provides banking-grade security to ensure providers can provide the best care and get the right reimbursement. For every 1,000,000 patients treated annually, 33% of claims are denied due to patient record mismatch, duplication, and inaccurate identity data. This averages $29M and results in 33% of denials. You can reduce the chance of misdiagnosing patients or ordering redundant services by ensuring that providers are using the correct medical record.

Premium content from NBCUniversal One Platform™, resonates with audiences, defines culture and builds fandom all over the globe. Our rich and varied storytelling reaches nearly 700M adults each month*. This allows our advertising partners to connect with premium material and reach their desired audience on any screen.

Consumers today move at lightning speed across devices, channels, and real-world locations in today's hyperconnected, connected world. It can seem almost impossible to keep up with customers and their data in order to deliver relevant experiences. It doesn't have it to. MarketingConnect by Experian Marketing Services identifies customers to create a complete customer profile. This profile connects multiple touchpoints and transcends channels and devices. It also combines offline and digital behavior. This creates a persistent, privacy-compliant identity that covers all aspects a consumer's daily life. Unify disparate data points across offline and internet touchpoints to create a comprehensive picture of your best customers or prospects. Marketers can use our people-based graph, which is based on over 50 years worth of referential data to accurately and consistently connect real people and households with data points.

FICO®, Identity Resolution Engine scans disparate and isolated data sources to find connections between people, places and events that could indicate money-laundering and fraud. Fuzzy matching algorithms are used to enhance detection, while graph analytics visualizes the connections between accounts in real-time for both pre-book and post-book detection. You can link an application to other applications or accounts by using data points. Automate ongoing analysis of accounts based on their risk profile to discover links that are apparent post-book. Using relationship-driven predictive analytics, identify and prioritize organized fraud and criminal activity. Perform sophisticated link analysis and conduct federated searches on uncleansed data. Use sophisticated query tools to visualize with link charts.

Create entity resolution workflows within minutes, not months. Configure advanced matching to improve data accuracy according to your business needs. By reading records in their original location, you can protect your data and minimize the movement of it. AWS Entity Resolver helps you link and match related records without having to build custom solutions. Use flexible, configurable machine-learning (ML) and rules-based techniques to optimize matching records based on your needs. Duplicate related records for better information analysis, to prepare your data for AI model training and to improve your business outcomes. Applying unified insights to advertising and marketing campaigns as well as customer support cases and loyalty programs and ecommerce will help you deliver more relevant experiences. Connect SKUs or UPCs to a unified record of products for better tracking across stores and supply chain.

VentiveIQ has developed an independent and open data platform that focuses on cookieless identity resolution and audience marketing. VentiveIQ simplifies the integration of data, target groups and evaluation of results for customers who are concerned about cookie expiration or omnichannel activation. VentiveIQ offers the tools and resources AdTech companies, publishers, and agencies require to develop long-lasting strategies that address audience engagement and identity resolution. These organizations can not only survive, but also thrive when faced with challenges such as cookie deprecation or escalating costs for data. Our goal is to enable seamless activation across multiple channels, making it easier for companies to connect with their audiences.

Delivr is an identity resolution platform which empowers businesses to access and collaborate on their data confidently across any platform. Delivr supports many use cases that help companies better understand their zero-party data-driven audiences and engage them. The first identity resolution platform to allow companies to optimize their go-to market. Businesses can find predictable, scalable growth processes. You can better understand your audience with closed-loop attribution and zero-party data. Our identity resolution platform leverages innovative strategies in data privacy and ethics, enterprise identity, and enterprise identity, to power your ecosystem. You can better understand your audience with closed-loop attribution and zero-party data.