Best Customer Data Platforms (CDP) for Marketo

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

The Only Analytics Suite Designed for Data-Sensitive Industries. Piwik PRO allows you to track user behavior even when it is not secure. It is both privacy-compliant and available on-premises as well as in the cloud. Complete compliance with security and privacy laws around the world. Piwik PRO makes compliance easy with strict data privacy regulations. From privacy laws in the United States, to all European laws, directives, and including GDPR, HIPAA and Chinese Internet Law, Russian law 526FZ, and many others. Piwik PRO guarantees 100% data ownership. It is never shared with any third parties, regardless of whether you choose the Cloud or On-Premises solution. Combine data from Piwik PRO Analytics Suite for highly accurate customer profiles and detailed research on user behavior patterns. Integrate first-party data from web analysis, your company's CRM and offline sources (including CSV file), forms, or other sources. Get a complete picture about your customers' behavior.

DealSignal offers accurate, verified, and current B2B data that enables sales and marketing teams to maximize their efficiency, performance, and results. Target the right buyers, personalize outreach, and drive more sales conversions. DealSignal gives you access to 600M+ global companies with over 100 data points. This includes detailed account profiles, verified email addresses, corporate & direct phone numbers, social URLs and mailing addresses. All this with 97%+ accuracy. Optimize your lead scoring, routing, and personalization to increase sales follow-up and conversion rates. Better data is key to better sales and marketing performance. Automated data refresh, enrichment, and reverification on a set schedule. Reduce the time spent on data research. You can create precise decision-maker lists that enable multichannel campaigns and cadences that result in higher conversions and more pipeline.

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

Intelligent, omnichannel content experiences that engage buyers and increase marketing will help you accelerate B2B buyer journeys. Traditional marketing approaches often fail to deliver the results that brands want or the experiences they desire. These problems have only gotten more difficult as the pandemic forced B2B customers and buyers to consume more content and adopt more consumer-style behavior at work. You can get the most out of every click, even the most expensive, by giving your audience all they need in real time. Your sales and marketing efforts should be focused where your audience is spending most time. Reduce friction by creating real-time content journeys with AI and eliminating hard gating. Your audience can be created micro-personalised content journeys based on their content consumption history.

Use the language you already love to prototype ideas quickly, develop production-ready communications applications, and run serverless applications on one API-powered platform. Twilio is a single fully-programmable platform with flexible APIs for any channel, built-in intelligence, and global infrastructure to support you at scale. Quickly integrate powerful APIs to start building solutions for SMS and WhatsApp messaging, voice, video, and email. Browse documentation and SDKs in multiple coding languages, including Ruby, Python, PHP, Node.js, java, and C#, or jumpstart your first project with our open source code templates to quickly build production-ready communications apps. Consult our community of over 9 million developers for guidance and inspiration on your next project. Sign up and start building today.

ZoomInfo is a leading business intelligence platform that provides companies with comprehensive data and insights about businesses, professionals, and market trends. It helps organizations streamline their sales, marketing, and recruitment efforts by offering detailed profiles, contact information, and firmographics for millions of companies and decision-makers. ZoomInfo leverages AI-driven analytics and data mining to deliver actionable insights, helping businesses identify new opportunities, optimize outreach, and make informed decisions. With tools for lead generation, account management, and sales prospecting, ZoomInfo is widely used by sales and marketing teams to accelerate growth, improve targeting, and enhance customer engagement.

RudderStack is the smart customer information pipeline. You can easily build pipelines that connect your entire customer data stack. Then, make them smarter by pulling data from your data warehouse to trigger enrichment in customer tools for identity sewing and other advanced uses cases. Start building smarter customer data pipelines today.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Dealtale is the first No-Code data exploration platform. Dealtale understands the limitations and frustrations that multiple, complicated digital tools can create. We created a platform that integrates, prepares data for analysis, and provides teams with an easy UI to get instant answers without worrying about coding or legacy data structures, data science, engineering, or coding. Dealtale assists sales, marketing, and customer success teams in analyzing customer journeys at scale. Our proprietary technology records every interaction with customers on social media, paid advertising, website and email. This allows you to create customer-centric revenue processes that are data-driven. You can increase your ROI and revenue with cutting-edge predictive modelling to determine the best way to invest your next marketing dollars. Dealtale allows you to connect multiple business applications such as your CRM, marketing automation, advertising, and many more.

The Skypoint AI Platform is a comprehensive solution designed to unify data and deploy industry-specific compound AI systems, enhancing productivity and efficiency across regulated sectors such as healthcare, public sector, and financial services. Built on a data lakehouse with open architecture, it seamlessly integrates structured and unstructured data from various sources, creating a single source of truth. The platform offers scalable, end-to-end solutions, including business intelligence, applications, AI agents, and AI copilots, enabling organizations to access instant answers, automate tasks, and empower teams to provide optimal outcomes and experiences. With a focus on governance, security, and compliance, Skypoint ensures that data is managed responsibly, aligning with industry standards and regulations. By leveraging compound AI systems, which combine multiple interacting components such as specialized large language models, retrievers, and external tools, the platform delivers tailored solutions that address the unique needs of regulated industries.

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

FreeAgent CRM delivers a next-gen work experience. Our cloud-based platform helps teams increase productivity and sales easily. AI-guided sales helps you stay in the zone. With a flow-based feed that prioritizes and prioritizes tasks, you can only see what you need at the right time. You can zoom in and out between high-level overviews or deep-dive activity tracking, which all happens automatically. Track and celebrate the activities that lead sales and happy customers.

Lytics, the customer-data platform designed for marketers, harnesses the power of first-party information to understand your customers' needs. Lytics' decision engine uses machine-learning to understand your customers' needs. This helps marketers deliver timely, relevant communications across multiple channels. Lytics AI will help you identify the levers that can be pulled to increase results and improve ROI. Engage customers with personalized messages and targeted campaigns that are tailored to their needs. Maximize your impact by predictive marketing strategies that are shaped by the actions of your customers, not your assumptions.

ONEcount is a customer-data platform (CDP), which combines a complete Marketing Activation Platform with a tightly integrated stack. ONEcount leverages a rich history of identity resolution, data consolidation, advanced identification and targeting tools. It streamlines the tech stack while delivering a simple-to manage ecosystem. The system includes aggregated dashboards, cross tactic visualizations, secure third party data feeds/ETL engine and built-in email marketing capabilities. It also features advertising integrations, single sign-on capabilities, social and social media capabilities, and a host other tools to facilitate cross-sell/upsell initiatives, increase sales, and personal 1-to-1 messaging.

Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.

Unlock your data warehouse. Write SQL and sync your results to the apps that your team uses. Connect to Postgres and MySQL, Snowflake and Redshift, as well as SQL Server. Data can be sent to your team using Google Sheets, Excel and Slack. You can schedule your queries to run hourly or daily, or even every 5 minutes. Your data will be always current and fresh. Any member of your team can share, tag, or discover code. Never rewrite code that someone else has already written. Snippets are small, reusable pieces of SQL that you can share with your team. They are great for automating date formatting and metric defintions. Daily email delivery of an up-to-date Wall Street Journal article about you company, automatically refreshed and delivered daily to your inbox

Find sales-ready leads by researching relevant keywords and topics on the internet. Access to over 65M+ phone numbers and 150M+ email addresses. You can personalize your account universe using 300+ attributes, insights, and recent activities. Target prospects with targeted social and display advertising campaigns based on their job title, manager level, and department at companies that show buying intent. Target buyers and accounts of high value in your market. Market campaigns can be triggered with industry-leading buyer intention signals, scoops, or technographic data. You can easily plug-and-play your CRM or marketing automation software to target cross-systems. Attract website visitors to take action, convert them to leads, from initiating a conversation to filling out a form. You can engage, nurture, and convert more website visitors using real-time company insights as well as on-page behavior.

Dynamic Yield, an automated conversion optimization platform, can maximize user engagement, conversions and overall revenue. Dynamic Yield allows users to personalize, make recommendations, monitor behavioral messaging, and run tests. Dynamic Field allows users transform audience data into actionable user groups. Dynamic Field can also help improve marketing ROI through contextualized campaigns.

Jahia is an Agile Digital Experience Platform that delivers smart content powered with customer data. Jahia is a cloud-based platform that helps organizations use their customer data and content to engage with customers. Jahia can be integrated into existing technology stacks, and can be customized to meet the specific business needs and challenges of each organization. The Jahia Platform is an enterprise-grade platform that includes a CMS and CDP. It allows you to plug in to best-of-breed products while also bringing together different user communities (developers/marketers, end users). It provides enterprise-level security and scalability, Out of the Box capabilities, modern APIs, and the flexibility to connect to your best of breed products.

The leading B2B Customer Information Platform connects people and companies. Leadspace CDP is the best way to create customer obsession. All the data you need for understanding your customers - in one place, accurate and in real-time. Artificial Intelligence (AI), which transforms data into next-step recommendations. This includes who, what, and when to target. Integrations into Sales, Marketing & Digital Ad platforms are possible to ensure omnichannel execution & alignment. Leadspace CDP allows you to focus on Marketing & Sales rather than managing data.

CaliberMind empowers B2B marketing professionals to maximize revenue growth and pipeline optimization by providing the insights they need. Integration of your entire tech stack with CRM gives you easy access to marketing ROI. It's easy for your team to advocate for the tools they need to be successful when early funnel activity can be linked to sales productivity. These insights make marketing's contribution to the organization easy. It should be easy to predict marketing revenue. Marketers have two dozen tools in their marketing tech stack. Instead of making insights more clear, it is difficult to combine information. See how our customers use real-time insights for the right message to the right people at right times. Marketers spend too much time looking through tons of data to find out what happened in the last quarter. Trend data is easy to read and can be used to correct any gaps in pipeline for the next quarter.

Customer Data Platform and Omnichannel Marketing hub. Unify all customer interactions across all channels and devices. Deliver personalized, omnichannel experiences that increase customer satisfaction and lifetime value. BlueVenn combines customer data management, compliance, and customer journey orchestration platforms with analytics and machine-learning to deliver highly targeted personalized engagements. Our unique drag-and-drop customer analytics, segmentation, and predictive tools put customer insight at your fingertips. The omnichannel customer journey builder personalizes each customer touchpoint online and offline.

Don't take your data for granted. Use Revenue Operations Intelligence. Vertify can help you speed up revenue generation and increase customer acquisition. Connect your revenue platforms. Complete automation, no coding required. Real-time data connection. Access to 170MM+ ideal B2B customer contacts. Webform optimization can increase inbound leads. Automated cleaning of B2B contact information. Automated impact reports replace spreadsheets. Keep more and target better. Increase revenue generation speed. Stop using more than 5 revenue applications to create reports. You're not seeing the whole picture. You are reducing productivity and revenue.

Census is an operational analytics platform that syncs all your favorite apps with your data warehouse. Keep customer data in sync to bring together your customer success, sales and marketing teams. No engineering favors required. Census publishes SQL and dbt models automatically from your warehouse without you having to write a single line of code. Stop worrying about maintaining custom scripts or deciphering external APIs. Instead, focus on the business results. When everything is in your warehouse, you don't need "yet other source of truth". Census works on top your existing infrastructure. Pick a destination app and map the data. Voila! You shouldn't keep your data in quarterly reports. Every employee in your company can take action with Census. Live metrics in every app mean better business operations which results in happier users and more revenue.