Best Customer Data Platforms (CDP) for Adobe Marketo Engage

Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.

Introducing the ultimate analytics platform tailored specifically for industries that prioritize data sensitivity. With Piwik PRO, you can monitor user interactions even in the most secure environments while ensuring adherence to privacy standards, whether you opt for an on-premises setup or a cloud solution. It guarantees full compliance with global privacy and security regulations, making it simple to navigate stringent data protection laws. This includes compliance with various regulations from the United States and across Europe, such as GDPR, HIPAA, and more, alongside specific laws from countries like China and Russia. Piwik PRO ensures that you retain complete ownership of your data, as none is transmitted to external servers or third parties, regardless of whether you use the On-Premises or Cloud option. By leveraging the Piwik PRO Analytics Suite, you can merge the data you collect to create precise customer profiles and analyze user behavior with remarkable detail. Integrate first-party data seamlessly from diverse sources such as web analytics, your organization’s CRM, offline data (including CSV files), forms, and beyond. This holistic approach allows for a thorough understanding of your customers’ behavior patterns. Ultimately, Piwik PRO empowers you to make informed decisions backed by comprehensive insights into your audience.

Use the language you already love to prototype ideas quickly, develop production-ready communications applications, and run serverless applications on one API-powered platform. Twilio is a single fully-programmable platform with flexible APIs for any channel, built-in intelligence, and global infrastructure to support you at scale. Quickly integrate powerful APIs to start building solutions for SMS and WhatsApp messaging, voice, video, and email. Browse documentation and SDKs in multiple coding languages, including Ruby, Python, PHP, Node.js, java, and C#, or jumpstart your first project with our open source code templates to quickly build production-ready communications apps. Consult our community of over 9 million developers for guidance and inspiration on your next project. Sign up and start building today.

DealSignal offers up-to-date, reliable, and verified B2B data designed to enhance the efficiency and effectiveness of sales and marketing teams. With the ability to precisely identify the ideal buyers, tailor your communications, and boost conversion rates, the DealSignal platform opens doors to a vast network of over 600 million global companies and contacts, featuring more than 100 data points. These include comprehensive profiles for accounts and contacts, confirmed email addresses, corporate and direct phone numbers, social media links, and mailing addresses, all maintaining an impressive accuracy rate of over 97% and a total data guarantee. By optimizing your lead scoring and routing processes, speeding up sales follow-up times, and personalizing interactions, you can significantly improve conversion outcomes. The foundation of enhanced sales and marketing success lies in superior data quality. Additionally, DealSignal automates the refreshing, enriching, and reverifying of data according to a set schedule, eliminating the inefficiency associated with manual research. Create targeted lists of key decision-makers that enable effective multi-channel campaigns and outreach strategies, ensuring higher conversion rates and accelerated pipeline development. In a competitive landscape, leveraging accurate data becomes essential for sustained growth and success.

ZoomInfo is a leading business intelligence platform that provides companies with comprehensive data and insights about businesses, professionals, and market trends. It helps organizations streamline their sales, marketing, and recruitment efforts by offering detailed profiles, contact information, and firmographics for millions of companies and decision-makers. ZoomInfo leverages AI-driven analytics and data mining to deliver actionable insights, helping businesses identify new opportunities, optimize outreach, and make informed decisions. With tools for lead generation, account management, and sales prospecting, ZoomInfo is widely used by sales and marketing teams to accelerate growth, improve targeting, and enhance customer engagement.

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

Enhance the journeys of B2B buyers by delivering intelligent and cohesive content experiences that not only captivate buyers but also boost marketing efforts and empower sales teams. Traditional marketing strategies often fall short in meeting the expectations of brands and the needs of buyers, a situation exacerbated by the pandemic as it led to an escalation in content consumption and a shift towards more consumer-like behaviors in the workplace. To maximize the value of every costly click, it’s crucial to provide your audience with timely and relevant information. Channel your sales and marketing resources toward the platforms where your audience is most active. Minimize obstacles by crafting real-time content journeys using AI technology and removing unnecessary barriers. Additionally, implement micro-personalized content paths tailored to your audience’s unique consumption patterns, ensuring that each interaction is relevant and engaging. By doing so, brands can foster deeper connections and drive higher engagement throughout the buyer's journey.

Dealtale stands out as the pioneering No-Code platform for data exploration. We recognize the challenges and inefficiencies that arise from juggling numerous complex digital tools, which is why we developed a solution that seamlessly integrates and organizes data for analysis, offering teams an incredibly straightforward interface to obtain quick insights without the need for coding, managing data silos, or dealing with outdated data frameworks, data science, or engineering concerns. This innovative platform empowers marketing, sales, and customer success teams to conduct extensive analyses of customer journeys. Our unique technology aggregates every customer interaction across various channels including social media, paid ads, websites, emails, and meetings into a centralized customer data hub, enabling the formulation of data-driven, customer-focused revenue strategies. By utilizing advanced predictive modeling, organizations can enhance their ROI and revenue by identifying the optimal allocations for their marketing expenditures. Furthermore, connecting a multitude of business applications, such as CRM systems, marketing automation tools, websites, and advertising platforms, to Dealtale is a straightforward process that enriches data accessibility and usability. Ultimately, Dealtale not only simplifies data exploration but also fosters a deeper understanding of customer behavior and preferences.

RudderStack is the smart customer information pipeline. You can easily build pipelines that connect your entire customer data stack. Then, make them smarter by pulling data from your data warehouse to trigger enrichment in customer tools for identity sewing and other advanced uses cases. Start building smarter customer data pipelines today.

ONEcount is a customer-data platform (CDP), which combines a complete Marketing Activation Platform with a tightly integrated stack. ONEcount leverages a rich history of identity resolution, data consolidation, advanced identification and targeting tools. It streamlines the tech stack while delivering a simple-to manage ecosystem. The system includes aggregated dashboards, cross tactic visualizations, secure third party data feeds/ETL engine and built-in email marketing capabilities. It also features advertising integrations, single sign-on capabilities, social and social media capabilities, and a host other tools to facilitate cross-sell/upsell initiatives, increase sales, and personal 1-to-1 messaging.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

The Skypoint AI Platform serves as a robust data and artificial intelligence solution tailored for sectors that are heavily regulated, such as healthcare, finance, and government, facilitating smooth data integration alongside sophisticated AI-driven automation. Constructed on a flexible data lakehouse architecture, this platform merges both structured and unstructured data into a unified source of truth while prioritizing governance, security, and compliance measures. With comprehensive AI capabilities, it encompasses business intelligence, AI agents, and collaborative tools, empowering organizations to optimize their operations and enhance decision-making processes. By utilizing compound AI systems that incorporate specialized language models, retrieval mechanisms, and external resources, Skypoint provides customized, intelligent solutions aimed at addressing specific industry challenges. Furthermore, its innovative approach ensures that organizations can adapt to evolving regulatory requirements while maximizing efficiency and insights.

Open up your data warehouse and execute SQL queries to synchronize the outcomes with the applications your team utilizes. Establish connections with databases such as Postgres, MySQL, Snowflake, Redshift, and SQL Server. Transfer data to platforms where your team operates, including Google Sheets, Excel, Slack, and email. You can also set your queries to execute at intervals of every hour, day, week, or even every five minutes, ensuring that your data remains consistently current. Collaborate with your peers by sharing, tagging, and exploring code created by team members, which prevents the need to rewrite code that has already been optimized by others. Use Snippets to share compact, reusable SQL components with your team, which can be particularly useful for automating tasks like date formatting or defining metrics. Additionally, imagine receiving an up-to-date Wall Street Journal article relevant to your company, seamlessly refreshed and sent to your inbox each day, keeping you informed without any extra effort. This streamlined process not only enhances productivity but also fosters collaboration and knowledge sharing among team members.

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

FreeAgent CRM delivers a next-gen work experience. Our cloud-based platform helps teams increase productivity and sales easily. AI-guided sales helps you stay in the zone. With a flow-based feed that prioritizes and prioritizes tasks, you can only see what you need at the right time. You can zoom in and out between high-level overviews or deep-dive activity tracking, which all happens automatically. Track and celebrate the activities that lead sales and happy customers.

Lytics, the customer-data platform designed for marketers, harnesses the power of first-party information to understand your customers' needs. Lytics' decision engine uses machine-learning to understand your customers' needs. This helps marketers deliver timely, relevant communications across multiple channels. Lytics AI will help you identify the levers that can be pulled to increase results and improve ROI. Engage customers with personalized messages and targeted campaigns that are tailored to their needs. Maximize your impact by predictive marketing strategies that are shaped by the actions of your customers, not your assumptions.

The Customer Data Platform and Omnichannel Marketing Hub work together to bring together every customer interaction across various devices and channels, enabling the delivery of tailored, omnichannel experiences that enhance customer engagement and increase lifetime value. BlueVenn serves as a comprehensive solution for customer data management, compliance, and orchestrating the customer journey, incorporating analytics and machine learning to facilitate precise, personalized interactions. With our innovative drag-and-drop features for customer analytics, segmentation, and predictive capabilities, valuable customer insights are readily accessible, while the omnichannel journey builder ensures that each customer touchpoint, whether online or offline, is uniquely tailored to the individual. This integration not only streamlines the management of customer data but also elevates the overall customer experience, fostering stronger relationships and increased loyalty.

Don't underestimate the importance of your data; leverage Revenue Operations Intelligence to boost your revenue stream and enhance customer acquisition through Vertify. Seamlessly link your revenue platforms with fully automated solutions that require no coding, ensuring real-time data connectivity. With access to over 170 million B2B ideal customer contacts, you can optimize your inbound leads through improved webform strategies. Additionally, automatically cleanse your B2B contact data and eliminate the need for cumbersome spreadsheets by adopting automated impact reports. This approach not only helps you retain more clients but also allows for more precise targeting, ultimately accelerating your time to revenue. Relying on multiple revenue applications for reporting hinders your view of the overall situation, which can stifle productivity and financial growth. Vertify RevConnect offers a no-code solution that effortlessly integrates various systems, granting you complete oversight of data standardization and flow. By fostering alignment among teams, you can collaboratively pinpoint the best opportunities for driving quicker revenue through intelligent marketing and focused sales efforts. Embrace this holistic view to enhance your strategy and maximize your potential.

Identify potential leads that are ready to make a purchase by exploring relevant topics and keywords online. Gain access to over 65 million direct dial numbers and more than 150 million verified email addresses. Customize your account landscape by utilizing over 300 attributes, insights, and recent activities for precision targeting. Implement focused display and social media advertising campaigns directed at prospective clients based on their job titles, management levels, and departments within companies that demonstrate buying intent. Aim for high-value accounts and decision-makers in your target market to maximize your outreach. Initiate marketing efforts using top-notch buyer intent signals, industry insights, and technographic information. Seamlessly integrate with your CRM and marketing automation tools for effective cross-platform targeting. Encourage website visitors to engage and convert into leads, whether through initiating conversations or completing forms. By leveraging real-time insights and analyzing on-page behavior, you can effectively engage, nurture, and convert a greater number of website visitors into valuable leads. This strategic approach ensures that your marketing efforts are not only efficient but also highly effective in driving conversions.

Adobe Real-Time CDP is an enterprise customer data platform designed to centralize and activate customer information in real time. It unifies data from multiple online and offline sources, including known and anonymous interactions, into comprehensive customer and account profiles. Built on Adobe Experience Platform, it enables marketers to create dynamic audience segments for B2B and B2C campaigns across the entire funnel. The platform supports cookieless marketing strategies, helping organizations discover and engage audiences without third-party cookies. Real-time streaming capabilities accelerate data onboarding and insight generation for faster time to market. Advanced data governance tools help organizations manage consent, enforce policies, and maintain compliance. Real-Time CDP also offers specialized solutions like Collaboration and Connections to expand advertising partnerships and streamline data distribution. Seamless integration with Adobe Journey Optimizer and Customer Journey Analytics enhances personalization and performance measurement. Industry recognition from leading analysts reinforces its leadership position in the CDP space. By delivering actionable profiles ready for activation anywhere, Adobe Real-Time CDP empowers brands to create meaningful, data-driven customer experiences.

Enhance user interaction, boost conversions, and increase total revenue through Dynamic Yield, an automated platform focused on conversion optimization. This innovative tool empowers users to personalize experiences, evaluate recommendations, track behavioral messaging, and conduct various tests. Additionally, Dynamic Yield helps users convert audience insights into practical user segments. Furthermore, it elevates marketing return on investment by facilitating targeted and contextualized campaigns. With its comprehensive features, users can effectively tailor their strategies to meet specific audience needs.

Jahia is an Agile Digital Experience Platform that delivers smart content powered with customer data. Jahia is a cloud-based platform that helps organizations use their customer data and content to engage with customers. Jahia can be integrated into existing technology stacks, and can be customized to meet the specific business needs and challenges of each organization. The Jahia Platform is an enterprise-grade platform that includes a CMS and CDP. It allows you to plug in to best-of-breed products while also bringing together different user communities (developers/marketers, end users). It provides enterprise-level security and scalability, Out of the Box capabilities, modern APIs, and the flexibility to connect to your best of breed products.

Link the relationships between businesses and individuals using the premier B2B Customer Data Platform. Foster genuine Customer Obsession through Leadspace CDP. Access all essential information to gain insights into your customers—precise and in-the-moment, consolidated in one location. With Artificial Intelligence (AI) that converts data into straightforward next-step suggestions, you’ll know exactly who to engage, when, and how. Seamless integrations with Sales, Marketing, and Digital Advertising platforms guarantee cohesive execution across all channels. By utilizing Leadspace CDP, you can concentrate on executing impactful Marketing and Sales strategies rather than getting bogged down in data management. Elevate your business strategy with a comprehensive view that empowers you to make informed decisions.

For B2B marketing and revenue teams, proving marketing's impact is incredibly difficult when engagement data is siloed across multiple MarTech tools. CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform that unifies all that chaotic data into one trustworthy source of truth. We provide the complete picture marketers need to finally stop defending their marketing efforts (and the marketing budget) and start proving the value marketing adds to the business. CaliberMind gives marketers the confidence to answer, ‘What’s working?’, tell the story of their contribution, and make smarter investments that drive lucrative sales opportunities and accelerate revenue growth.