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Description

Data-driven insights provide advantages for everyone, whether you're engaged in market analysis, surveying, academic research, or trying to gain deeper insights into your advertising effectiveness and brand awareness. Lucid offers insightful solutions, drawing from the opinions of real individuals. This is made possible through the Lucid Marketplace, which connects users directly to some of the most reputable sample providers in the industry, enabling access to millions of potential survey participants. Various entities, including agencies, brands, and research firms, utilize the Lucid Marketplace for comprehensive market assessments. Discover the performance of your marketing efforts and analyze how your creative materials and placements influence brand perception. Understand how your target demographic reacts to your advertisements, allowing you to make informed adjustments as necessary. Engage online audiences for your research needs, while Lucid’s adaptable solutions simplify the process of reaching individuals within specific demographics. Additionally, data acquired from our Marketplace can be submitted for Institutional Review Board (IRB) approval, ensuring ethical standards are met in research initiatives. This comprehensive approach empowers organizations to make strategic decisions based on reliable data.

Description

Toluna Start is your single source of consumer insights. It offers best-in-class research methods, team collaboration features and the ease-and-speed of a turnkey platform. You can conduct quantitative and qualitative research using self-service solutions, or custom programs that are developed with the assistance of research and service professionals. Access a wide variety of automated insights solutions, including survey design, integrated respondents, and reporting dashboards with insights and recommendations. It is all in-house and integrates Harris Interactive methodologies. You can either self-serve, or we can help. You can launch your survey in minutes and see the results appear in real-time.