Riddle Quiz Maker Description
Riddle offers an online platform that enables users to craft interactive content like quizzes, surveys, personality tests, prediction games, and leaderboards. Create content on our platform and seamlessly embed it into your website.
Our mission? To boost engagement, generate leads, segment your audience, and monetize content—all with full GDPR compliance.
#### What does Riddle provide?
We help our clients tackle the following challenges:
- Enhance user engagement and increase time spent on your site
- Expand ad opportunities and simplify the creation of branded and sponsored content
- Collect zero-party data directly from your audience
- Generate high-quality leads
- Organize competitions and prize draws online and during live events
- Gain insights into user behavior and preferences
#### Key features include:
- Unlimited plans with no restrictions on views, starts, or leads
- Tools to create quizzes, surveys, polls, personality assessments, and leaderboards
- Easy embedding of content on websites and within apps
- Access to 15 different content formats that can be mixed and matched
- Secure data collection and storage solutions
- Integrations with tracking systems, CRM platforms
Pricing
Pro: $119/month
Business: $249/month
Enterprise: $749/month
Company Details
Product Details
Riddle Quiz Maker Features and Options
Online Quiz Makers Software
Riddle’s Online Quiz Maker is built to enhance engagement, capture leads, and collect zero-party data within a GDPR-compliant platform. Create various quiz formats—like personality, scored, and knowledge quizzes—and embed them directly on your website or app. Each quiz aids in audience segmentation and boosts on-site time, with options for branded content to maximize monetization. With no limits on views, starts, or responses, Riddle’s quiz maker supports unlimited engagement and data collection. Key quiz maker features: • unlimited quizzes and responses • email-first quiz question to boost engagement • tracking with GTM, Google Analytics, Meta Pixel, or custom options All plans also include: • Poll, Survey, and Personality Test creation • CRM and Google Sheets integration • custom branding and font options
Marketing Automation Software
Riddle enhances marketing automation with interactive tools that connect seamlessly to your CRM, simplifying lead capture and segmentation. Ideal for quizzes, polls, and surveys, Riddle sends user responses and results directly to your CRM or Google Sheets for streamlined data management. Its automated email feature enables personalized follow-up emails, sharing quiz or poll results with participants to boost engagement. Fully GDPR-compliant and with unlimited views, starts, and leads, Riddle makes audience connection and nurturing effortless. Features include: • direct integration with CRMs and Google Sheets • automatic response emails with quiz or poll results • tracking with GTM, Google Analytics, Meta Pixel, or custom options • create Polls, Surveys, Quizzes, Personality Tests, and more
Online Form Builders
Riddle’s Online Form Builder offers a flexible, user-friendly tool for creating engaging forms that capture valuable audience data. With an intuitive drag-and-drop builder, you can design multi-page forms where each question has its own page or create streamlined, single-page forms. Advanced options like pre-filling form fields with UTM parameters or dynamic data through the Riddle Data Layer enable a personalized experience for each user. GDPR-compliant and unlimited in responses, Riddle’s form builder simplifies zero-party data collection. Form builder features include: • customizable multi-page or single-page forms • easy drag-and-drop form creation • dynamic field pre-fill with UTM or Riddle Data Layer All plans also provide: • creation of Quizzes, Polls, and Surveys • unlimited responses, views, and data
Content Creation Software
Riddle’s Content Creation tools enable brands to swiftly create high-quality interactive content using AI and no-code features. Our AI-driven tools are specially trained to design quizzes, personality tests, polls, and surveys, allowing content to be crafted in minutes instead of hours. Riddle’s intuitive platform makes it easy for anyone to build interactive content without coding, and our API allows integration with external data sources for dynamic content generation. Perfect for brands seeking quick, impactful content, Riddle is the ideal platform for interactive content creation. Content creation features include: • AI-powered tools for quizzes, personality tests, polls, and surveys • no-code tools for rapid content building • API support for dynamic content from external sources • Create Polls, Surveys, Leaderboards, and more
Survey Software
Riddle makes survey creation simple and impactful, helping brands gather meaningful insights and engage users. Designed to capture zero-party data while allowing users control over their information, Riddle’s surveys are fully GDPR-compliant and ideal for website embedding. With customizable formats and no limits on responses, views, or starts, Riddle enables authentic audience connection and valuable feedback. Key features: • unlimited surveys and responses • first question email option to boost engagement • customizable tracking with tools like Google Analytics, GTM, or Meta Pixel All plans also include: • Poll, Quiz, and Personality Test creation • CRM integration and Google Sheets connection • options for custom branding and fonts
Content Marketing Software
Riddle provides brands with interactive content marketing tools that boost engagement, capture high-quality leads, and collect zero-party data, all within a fully GDPR-compliant platform. From quizzes and surveys to polls and contests, Riddle enables audience connection and longer site visits, all while supporting monetization through branded content. With unlimited views, starts, and responses, Riddle’s tools deliver meaningful, interactive experiences for users. Key features: • unlimited interactive content and responses • email-first question option to increase engagement • customizable tracking with Google Analytics, GTM, Meta Pixel, or custom trackers All plans also offer: • Poll, Survey, Quiz, and Personality Test creation • seamless CRM and Google Sheets integration
Lead Capture Software
Riddle’s Lead Capture tools offer a secure, GDPR-compliant solution for gathering high-quality leads with total data privacy. All data is stored encrypted on private servers—never in the cloud. Riddle adds no trackers, pixels, or third-party cookies, ensuring complete user privacy during data collection. Ideal for quizzes, surveys, and forms, Riddle captures zero-party data that users voluntarily share, building trust and boosting engagement. With unlimited data collection, Riddle is the ideal choice for privacy-conscious lead capture. Key features: • encrypted storage on private servers with no cloud use • 100% GDPR compliance, no trackers or third-party cookies • seamless lead export to CRMs or Google Sheets All plans also include: • Poll, Survey, and Quiz creation • Unlimited views, responses, and leads
Contest Software
Riddle’s Contest Tools let brands host engaging competitions and prize draws, whether online or at live events. Fully customizable for any prize type, Riddle contests drive traffic, boost on-site time, and maximize audience interaction. With GDPR compliance and zero-party data collection, you gain valuable customer insights while ensuring privacy. Riddle supports leaderboards and real-time updates to amplify brand visibility and ad opportunities. Unlimited views, starts, and entries make Riddle’s Contest Tools seamless for effective contest management. Features include: • unlimited contests and entries • automatic winner selection • email-first question to increase engagement • tracking with Google Analytics, GTM, Meta Pixel, or custom options • Polls, Surveys, Quizzes, Personality Tests, and more
Polling Software
Riddle’s Polling tool allows brands to create interactive content for real-time audience feedback, boosting engagement and capturing valuable insights. Fully customizable and easy to embed, Riddle polls enhance user interaction and support brands in collecting zero-party data, all while remaining GDPR-compliant. With no limits on views, starts, or responses, Riddle makes it simple to capture authentic audience opinions. Polling features include: • unlimited polls and responses • email-first poll question to drive engagement • tracking with GTM, Google Analytics, Meta Pixel, or custom options All plans also offer: • creation of Surveys, Quizzes, and Personality Tests • CRM and Google Sheets integration • custom branding and fonts
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Fantastic platform and even better customer service Date: Feb 05 2025
Summary: Our experience with the platform and team has been exceptional. Since we first subscribed to Riddle a few years ago, the functions and capabilities has expanded massively and the developers are constantly looking for new and innovative ways to make interactive content fun.
It's made a huge difference in engaging users with our content and I couldn't recommend them more!Positive: It's simple to use, with tonnes of templates to help give you some inspiration when it comes to content ideas.
The team at Riddle offer world-class customer service. They're always on hand to answer any questions and have aways gone above and beyond to help us out, including sending demo videos to walk you through the steps.Negative: I don't have any cons when it comes to Riddle - our experience has been exemplary.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Engage your audience with this flexible, highly-developed tool Date: Feb 02 2025
Summary: This product is worth every penny. It allows to create engaging and information landing pages. We have used it repeatedly in our campaign work.
Positive: Much more than quiz builder, this platform creates a whole series of interactive experiences that transform the user experience for site visitors.
The support team is knowledgeable and very helpful.Negative: You can control just about every aspect of the client-facing interface, so there are a lot of variables. It can take some time and maybe a message to tech support before you go live.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Exellent quiz features and support! Date: Jan 29 2025
Summary: Customers love to engage with my Riddle Quizzes! The support team is extremely responsive and very helpful.
Positive: Easy and intuitive Quiz builder.
Engaging and excellent user experience, converting easily to highly engaged leads!
Comprehensive quiz builder features and options.Negative: I would like more integration options with more ESP, or an option to add a custom form block, code, or other into the Quiz builder itself.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Riddle Quiz Maker works for PassBlue Date: Jan 28 2025
Summary: Overall, this is an excellent Quiz app. It allows use to create quizzes and surveys to which our readers respond with subscriptions to our newsletter.
Positive: Ease of use.
The ability to embed quizzes into our website.
Simple connection to Mailchimp (and other email providers).
The quizzes are responsive for mobile and desktop.
The Support Team provides excellent response.Negative: CSS styling limited to more expensive upgrade plans.
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I would like to see more styling options on the forms pages. -
Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Been using for years and love Date: Jan 27 2025
Summary: Overall, really like Riddle. Once the set up was done it, it has become an integral part of my lead generation strategy and takes legitimately no work at all. I haven't done anything in about two years and it is still preforming perfectly for its intended us.
Positive: Once you get it set up, literally don't have to do anything. I set mine up a couple of years ago and do LITERALLY NOTHING and it keeps on getting me leads.
Negative: It took me a bit of time to set everything up, but I'm not techy so I think this is more of a user issue than a Riddle issue.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Easy to Use Date: Jan 21 2025
Summary: Overall, a fantastic tool that should be utilized within any organization. The dashboard is easy to navigate and can be learned quickly.
Positive: The Riddle tool has many options including polls, quizzes, etc. The tool allows us to quickly create embedded experiences on our website. We are also able to modify those experiences in real-time without disrupting our front end usability.
Negative: Could use a few more customization options allowing organizations to truly fit their brand.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Riddle Quiz Maker is excellent Date: Jan 14 2025
Summary: The range of features and options/products available is top-class. Support reacts quickly to requests.
Positive: Creating a quiz/poll/survey is easy and intuitive. User experience is excellent, especially on mobile.
Negative: Sometimes it's not obvious how some of the features work.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
More than just a quiz Date: Jan 13 2025
Summary: Riddle 2.0 has allowed us to create interactive experiences that are so much more than just a quiz.
Great interactive experiences for our users that aren't time-consuming to make.
Our audience are spending longer on our site completing the quizzes.
Useful analytics to check performance of the quizzes.Positive: Ease of use building a quiz.
Include many types of media, eg video, audio, gifs, images etc
Lots of block type to build a quiz or poll, eg multiple choice, tap and find etc
Easy to customise and add branding.Negative: The only limitation I have found is when I make a mistake it could maybe do with an 'undo' button or 'revert' back to an earlier version.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Easy to use tool to engage your customers! Date: Jan 10 2025
Summary: Riddle has so many great tools to use for marketing, and I recommend it to all my clients. It has proven successful as an engagement and cultivation channel, as well as generating new leads. And you don't have to be a technical wizard to use it. It's easy to customize the look and feel and embed it on your website landing pages. Customer support is always readily available and super helpful, and they are always improving and expanding their platform.
Positive: Easy to use and customize without technical expertise. Multiple layouts/formats are available for different types of engagement. Great customer support.
Negative: There's not much I don't like about Riddle. I'd love to be able to have an agency account that allowed multiple subaccount so that I could use for all my clients and keep everything separate. They probably do have something like that, but because I work with non-profits, it is cheaper for them to have their own accounts with the non-profit discount.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Great platform even better support Date: Dec 20 2024
Summary: 5 star platform and service! Everything you can ask from a quiz platform. Looks great on our site and easy to integrate .
Positive: Platform is easy to use, in depth enough to have everything we need. Support is always on hand to help where needed.
Negative: Really can't think of any cons all experiences using the platform and problem solving has been great.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Easy to Use Product with AMAZING Customer Service Date: Dec 17 2024
Summary: Riddle Quiz Maker is a top-tier platform for creating professional-grade quizzes. This tool has exceeded my expectations ever step of the way with its ease of use, available features, and unparalleled customer service. Highly recommended!
Positive: Riddle Quiz Maker is an incredibly user-friendly quiz-making platform. A standout aspect is their customer service—it’s truly above and beyond. The team is responsive, knowledgeable, and committed to helping you succeed, ensuring you’re never left stuck or unsupported.
Negative: While the product is excellent, there’s a slight learning curve when exploring some of the more advanced features, especially for first-time users. However, their excellent support team and comprehensive resources help bridge the gap quickly.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Literally the best quiz maker ever Date: Dec 09 2024
Summary: Riddle is a very robust system, with the 2.0 update brining so many amazing new features into the mix that we find work really well and get our audience engaging with our quizzes even more than they were before. The team are always an amazing help, friendly whilst going above and beyond to solve our query/problem.
We use this product daily and would recommend it to anyone wanting to increase audience engagements, it's made our jobs so much easier.Positive: - Really robust framework, allowing for lots of creative freedom in making quizzes / polls / content
- Easy to use UI, meaning most people can pick it up quickly
- Very friendly team, going above and beyond to solve a problemNegative: - Nothing, any problems we have get fixed immediately
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
A huge asset for driving engagement Date: Nov 15 2024
Summary: I'd recommend this to anyone trying to find creative ways to engage their visitors further in a really organic way that people tend to enjoy.
Positive: Riddle is the most powerful, intuitive quiz-making platform I've seen, and it's something we keep going back to for creating engaging kinds of content. It's also great for capturing information about our visitors.
Negative: Like any tech like this, there's a bit of a learning curve, but Riddle's support has been very helpful.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
The best value for engagement platform with a ton of features Date: Nov 13 2024
Summary: Overall we are very happy with Riddle and highly recommend. The 1:1 assistance they provide is very good and you will be able to do most anything you can think of with this tool.
Positive: We tried quite a few different quiz platforms on the market and Riddle was the only one that met our needs for the price. We have been using for over a year now and have been able to create quizzes and polls quickly. We have also tied it into Salesforce very easily through an API. Mike from Riddle is probably the most responsive Rep I have ever worked with. Always happy to help find solutions.
Negative: The only con with Riddle is that you might want to know some CSS if you need any special formatting. There aren’t a ton of options in the builder to resize parts but they do offer assistance.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Riddle Has Been Amazing! Date: Nov 11 2024
Summary: I would highly recommend Riddle. It's a simple, quick, easy to follow way to make high quality quizzes for your website.
Positive: Love that it's easy to use. It's quick and gives a great easy to follow format. The analytics provided are super helpful and the look of the published quizzes looks professional.
Negative: I just wish they had more creative commons images available to use.
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