BrandMap® 10 Description

Worldwide, professional researchers prefer a user-friendly and swift tool for the analysis and creation of presentation-ready biplots, correspondence maps, mdpref, and MCA maps. This powerful 64-bit software is compatible with both PCs and MACs. Our unique Brand Projector I enables users to compute and visually represent the necessary attribute alterations for repositioning a brand (column) to any desired location on a map. In addition, Brand Projector II offers researchers the ability to modify attributes (rows) interactively, allowing them to observe the corresponding movement of the brand (column) in real-time. This dynamic interaction enhances the understanding of brand positioning strategies significantly.

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Free Trial:
Yes

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Company Details

Company:
WRC Research Systems
Year Founded:
1991
Headquarters:
United States
Website:
newsite.wrcresearch.com/brandmap
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Media

Brand Projector Example

Brand Projector Example

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Product Details

Platforms
Windows
Mac
Types of Training
Training Docs
Live Training (Online)
Customer Support
Business Hours
Online Support

BrandMap® 10 Features and Options

Data Visualization Software

Analytics
Simulation Models
Visual Discovery

Statistical Analysis Software

Analytics
Visualization

Market Research Software

Statistical Analysis

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