Lucid Description
Data-driven knowledge is beneficial for everyone, regardless of whether you are conducting market research, polling or trying to understand your brand lift and advertising campaigns. Lucid is inspired by real people's sentiments and provides powerful answers. The Lucid Marketplace makes all this possible. Lucid users have direct access to the most trusted sample providers in the world, allowing them to reach millions of respondents. Lucid Marketplace is used by many organizations, including brands, agencies, and firms. Find out how your campaigns perform. Find out how your placement and creative are impacting brand lift. Find out how your target audience reacts to your ads and adjust as necessary. Reach online audiences to take part in your research. Lucid's flexible solutions make it easy to reach survey respondents in targeted demographics. Data from our Marketplace can also be submitted for IRB approval.
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Easy Scalable tool Edited: Apr 14 2022
Summary: Overall, with my limited exposure to the tool I am very happy with it and was exactly what my team was looking for. A simple, scalable tool to help us build organization charts that we can add notes/information into.
Positive: The ability to scale is fantastic and the tool is a lot easier to use than its competitors. It took a few minutes to understand how to using the basic functionalities.
Negative: When you first start with the platform it may be slightly overwhelming to some users with all of the functionalities. A quick 3-4 minute video that gives a baseline understanding of the tool would be great. I'm aware they have a lot of training videos, but maybe having a mandatory initial one vs the 6 or 7 hints/tips would be more useful.
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Another minor critique is when you're an actual cell/box, the only way to exit the view and start using shapes and other tools is by clicking ESQ which is hard to tell since it's highlighted in grey.
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