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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Description

NGDATA allows you to better engage customers. Our Intelligent Engagement Platform (IEP), which creates sophisticated multi-attribute customer profiles (Customer DNATM), and drives truly personalized customer experiences via real-time interaction management. NGDATA offers capabilities beyond a standard Customer Data Platform, such as in-built analytics and AI-powered capabilities and decision-making formulas. This helps clients increase their commercial success by developing a deeper understanding and increasing customer lifetime value, reducing churn and lowering the cost per conversion. The platform's intuitive interface makes it easy to use by business users, while IT and analytics maintain oversight and control. Founded in 2012 by NGDATA, NGDATA now has offices in the USA and UK, Europe, Asia-Pacific and its headquarters in Ghent in Belgium.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Braze Yes 
Campaign Monitor Yes 
Criteo Yes 
Domo Yes 
InMoment Yes 
Instagram Yes 
LinkedIn Yes 
Listrak Yes 
LiveRamp Yes 
Mailchimp Yes 
MyGuestlist Yes 
Salesforce Agentforce Marketing Yes 
Shopify Yes 
Tall Bob Yes 
Vero Yes 
X (Twitter) Yes 
commercetools Yes 
me&u Yes 

Integrations

Braze No 
Campaign Monitor No 
Criteo No 
Domo No 
InMoment No 
Instagram No 
LinkedIn No 
Listrak No 
LiveRamp No 
Mailchimp No 
MyGuestlist No 
Salesforce Agentforce Marketing No 
Shopify No 
Tall Bob No 
Vero No 
X (Twitter) No 
commercetools No 
me&u No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$0.01/year
Our pricing is subscription-based and usage-based. The total fees are a combination of the number of customer profiles and the engagements those profiles are showing to the presented experiences. That way, our pricing is linked to the usage and the success of our product.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Lexer

Founded

2008

Country

Australia

Website

lexer.io

Vendor Details

Company Name

NGDATA

Founded

2012

Country

Belgium

Website

www.ngdata.com

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Data Management

Customer Data Yes 
Data Analysis Yes 
Data Capture Yes 
Data Integration Yes 
Data Migration Yes 
Data Quality Control Yes 
Data Security Yes 
Information Governance Yes 
Master Data Management Yes 
Match & Merge Yes 

Predictive Analytics

AI / Machine Learning Yes 
Benchmarking No 
Data Blending Yes 
Data Mining Yes 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation Yes 
Sentiment Analysis No 

Alternatives

Alternatives

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