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Description
Hive Marketing Cloud: A Platform for Customer Intelligence and Engagement
Established in 2010, Hive Marketing Cloud is a privately owned company that focuses on the Travel, Insurance, and Retail sectors. This platform empowers brands to effectively engage and convert their audiences on a large scale by executing highly personalized and advanced multi-channel marketing strategies from a unified system, leveraging all available data to enhance customer experiences.
With Hive, users can uncover valuable data insights, assess customer lifetime value, develop segmentation based on recency, frequency, and monetary value (RFM), automate customer journeys, and evaluate engagement and outcomes, providing insights that extend beyond mere clicks and opens. Additionally, Hive's comprehensive tools enable businesses to foster deeper connections with their customers through data-driven decision-making, ultimately leading to enhanced marketing effectiveness and customer satisfaction.
Description
In today's landscape, marketers are required to glean and utilize every possible insight when selling, engaging, or supporting customers. Redpoint distinguishes itself by enabling you to manage extensive customer data and turn it into actionable strategies that enhance revenue generation. It adeptly caters to the distinct needs of enterprise marketers, facilitating seamless data exchange between various systems and applications through its extensive array of pre-built connectors, which even includes non-MarkTech solutions. The platform effectively identifies and rectifies data quality issues across different systems while automatically elevating exception handling to designated internal data stewards. You can customize match and merge operations with complete oversight, maintaining a comprehensive version history and prioritizing data sources. This level of orchestration ensures marketers can focus on strategic initiatives while trusting that their data management processes are robust and reliable.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Integrations
Acxiom Real Identity
Magento
QuickBooks Online
QuickBooks Online Advanced
Salesforce
Sugar Sell
SurveyMonkey Enterprise
Xero
Zoho CRM
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Integrations
Acxiom Real Identity
Magento
QuickBooks Online
QuickBooks Online Advanced
Salesforce
Sugar Sell
SurveyMonkey Enterprise
Xero
Zoho CRM
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Pricing Details
£1,750/month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Hive Marketing Cloud
Founded
2010
Country
United Kingdom
Website
hivemarketingcloud.com
Vendor Details
Company Name
RedPoint Global
Founded
2006
Website
www.redpoint.net
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Customer Journey Mapping Tools
Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling