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features
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Description

ValueCloud® offers a robust framework and repository designed to store and analyze critical customer value information, transforming it into actionable insights and valuable assets that can be utilized by various teams within the organization, including product managers, marketers, sales personnel, value engineers, professional services, and customer success teams. Understanding customer value is essential and represents the next necessary advancement in Customer Relationship Management, as authentic relationships with customers hinge entirely on the perceived value offered. However, existing CRM systems and other business platforms lack the functionality needed for effective customer value management. We assert that any organization aiming to transition to higher value and higher margin business models must treat customer value as a crucial strategic asset, which will not only foster competitive differentiation but also enrich discussions, establish trusted advisor relationships, and ultimately drive improved business outcomes. A focus on customer value management will enable companies to navigate the complexities of modern markets more effectively.

Description

The NEXUS platform integrates robust data collection, processing, and governance features with advanced custom analytics, business intelligence, and AI-driven insights, facilitating the development of seamless data applications that foster a genuinely intelligent global marketing ecosystem. It empowers organizations to achieve comprehensive customer insights, implement smart marketing strategies, and personalize experiences, thereby granting them the freedom to engage in data-driven marketing. This approach enables the realization of personalized, real-time intelligent marketing initiatives. Additionally, it supports the multi-dimensional analysis of extensive customer data, delivering tailored insights and business intelligence. The platform enhances customer experience and effectively manages the customer lifecycle, which leads to improved customer loyalty, increased repurchase rates, and higher lifetime value while simultaneously reducing churn rates. By leveraging real-time insights, companies can provide superior customer service and foster stronger relationships with their clients. Overall, NEXUS not only transforms marketing strategies but also significantly impacts overall business performance.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Indent
Microsoft Dynamics 365
Salesforce Sales Cloud
WeChat

Integrations

Indent
Microsoft Dynamics 365
Salesforce Sales Cloud
WeChat

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

DecisionLink

Founded

1995

Country

United States

Website

www.decisionlink.com/products/

Vendor Details

Company Name

APEX Technologies

Country

China

Website

apextechnologies.com/products/nexus

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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