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Description
                    Perform a comprehensive Total Addressable Market (TAM) analysis and create segmented lists of accounts and contacts to enhance your sales and marketing efforts. Secure a competitive advantage by obtaining fully compliant direct dials and verified email addresses. Focus your outreach initiatives using intent data, optimizing efficiency within your revenue teams. Effortlessly execute cold email campaigns that convert strangers into potential clients and those potential clients into loyal customers. Augment your outbound strategies with targeted audience matching and improved match rates on selected advertising platforms. Monitor and manage significant changes within accounts to uncover possibilities for growth and upselling. With Cognism's array of integrations, streamline your existing workflows with ease. You will have unlimited access to both individual and company-level data, ensuring you always have a robust list of prospects and the necessary contact information to reach them. The platform is designed for straightforward setup and integration, providing you with real-time access to essential data within your preferred systems. This means you can efficiently adapt to evolving market conditions and capitalize on new opportunities as they arise.
                
            
        
            Description
                    Enhance your understanding of the buying groups within targeted accounts to achieve top-tier marketing performance. In a strategic alliance, Spiceworks Ziff Davis and Aberdeen are equipping B2B tech sellers with unmatched visibility into the entire buying collective, spanning from executive decision-makers to technical implementers. By combining SWZD’s proprietary first-party data with Aberdeen’s valuable third-party intent insights, this collaboration is set to deliver a robust, comprehensive, and varied array of intent signals across diverse B2B sectors such as IT, marketing, HR, and finance. Utilize our exceptional actionable intent data to effectively identify, prioritize, and connect with accounts that demonstrate a genuine likelihood to purchase. With the Intelligent ABM approach, you can now focus on engaging the most pertinent prospects who are actively seeking your solution. This strategy, supported by actionable intent signals, allows you to tailor your messaging to resonate deeply with the entire buying collective, ultimately fostering stronger connections and driving successful outcomes. By aligning your marketing efforts with these insights, you can significantly enhance your engagement strategies and improve overall conversion rates.
                
            
        
            API Access
            
                Has API
            
            
        
        
    
                API Access
            
                Has API
            
            
        
        
    
                Integrations
            
                
    HubSpot CRM
            
            
        
        
    
        
        
            
                
    HubSpot Customer Platform
            
            
        
        
    
        
        
            
                
    Salesforce
            
            
        
        
    
        
        
            
                
    Aberdeen
            
            
        
        
    
        
        
            
                
    Convertr
            
            
        
        
    
        
        
            
                
    DQ on Demand
            
            
        
        
    
        
        
            
                
    Eloqua
            
            
        
        
    
        
        
            
                
    Indent
            
            
        
        
    
        
        
            
                
    Integrate
            
            
        
        
    
        
        
            
                
    LeanData
            
            
        
        
    
                
                    
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
                
            Integrations
            
                
    HubSpot CRM
            
            
        
        
    
        
        
            
                
    HubSpot Customer Platform
            
            
        
        
    
        
        
            
                
    Salesforce
            
            
        
        
    
        
        
            
                
    Aberdeen
            
            
        
        
    
        
        
            
                
    Convertr
            
            
        
        
    
        
        
            
                
    DQ on Demand
            
            
        
        
    
        
        
            
                
    Eloqua
            
            
        
        
    
        
        
            
                
    Indent
            
            
        
        
    
        
        
            
                
    Integrate
            
            
        
        
    
        
        
            
                
    LeanData
            
            
        
        
    
                
                    
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
                
            Pricing Details
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                Free Version
            
            
        
        
    
            Pricing Details
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                Free Trial
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Deployment
            
                Web-Based
            
            
        
        
    
        
        
            
                On-Premises
            
            
        
        
    
        
        
            
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                Deployment
            
                Web-Based
            
            
        
        
    
        
        
            
                On-Premises
            
            
        
        
    
        
        
            
                iPhone App
            
            
        
        
    
        
        
            
                iPad App
            
            
        
        
    
        
        
            
                Android App
            
            
        
        
    
        
        
            
                Windows
            
            
        
        
    
        
        
            
                Mac
            
            
        
        
    
        
        
            
                Linux
            
            
        
        
    
        
        
            
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                Customer Support
            
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                Live Rep (24/7)
            
            
        
        
    
        
        
            
                Online Support
            
            
        
        
    
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                Business Hours
            
            
        
        
    
        
        
            
                Live Rep (24/7)
            
            
        
        
    
        
        
            
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                In Person
            
            
        
        
    
                Types of Training
            
                Training Docs
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Live Training (Online)
            
            
        
        
    
        
        
            
                In Person
            
            
        
        
    
                Vendor Details
Company Name
Cognism
Founded
2016
Country
United Kingdom
Website
cognism.com
Vendor Details
Company Name
Spiceworks Ziff Davis
Founded
2020
Country
United States
Website
swzd.com/products/intelligent-abm/
Product Features
Account Based Marketing
                                        Analytics
                                        
                                    
                                    
                                    
                                        Campaign Personalization
                                        
                                    
                                    
                                    
                                        Customer Segmentation
                                        
                                    
                                    
                                    
                                        Engagement Monitoring
                                        
                                    
                                    
                                    
                                        Lead Nurturing
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                                    
                                    
                                        Progress Tracking
                                        
                                    
                                    
                                    
                                        Prospecting Tools
                                        
                                    
                                    
                                    
                                        Target Account Identification
                                        
                                    
                            
                        B2B Data
                                        B2B Contact Data
                                        
                                    
                                    
                                    
                                        B2B Intent Data
                                        
                                    
                                    
                                    
                                        B2B Leads Data
                                        
                                    
                                    
                                    
                                        B2B Marketing Data
                                        
                                    
                                    
                                    
                                        Business Ownership Data
                                        
                                    
                                    
                                    
                                        Company Data
                                        
                                    
                                    
                                    
                                        Employee Data
                                        
                                    
                                    
                                    
                                        Firmographic Data
                                        
                                    
                                    
                                    
                                        Job Posting Data
                                        
                                    
                                    
                                    
                                        Salary Data
                                        
                                    
                                    
                                    
                                        Technographic Data
                                        
                                    
                            
                        Buyer Intent
                                        B2B Lead Generation
                                        
                                    
                                    
                                    
                                        CRM Integration
                                        
                                    
                                    
                                    
                                        Channel Attribution
                                        
                                    
                                    
                                    
                                        Competitor Analysis
                                        
                                    
                                    
                                    
                                        Content Marketing
                                        
                                    
                                    
                                    
                                        Customer Journey Mapping
                                        
                                    
                                    
                                    
                                        Customer Profiles
                                        
                                    
                                    
                                    
                                        Intent Data
                                        
                                    
                                    
                                    
                                        Lead Notifications
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                            
                        Lead Generation
                                        Contact Discovery
                                        
                                    
                                    
                                    
                                        Contact Import/Export
                                        
                                    
                                    
                                    
                                        Lead Capture
                                        
                                    
                                    
                                    
                                        Lead Database Integration
                                        
                                    
                                    
                                    
                                        Lead Nurturing
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                                    
                                    
                                        Lead Segmentation
                                        
                                    
                                    
                                    
                                        Pipeline Management
                                        
                                    
                                    
                                    
                                        Prospecting Tools
                                        
                                    
                                    
                                    
                                        Visitor Identification
                                        
                                    
                            
                        Sales Enablement
                                        Collaboration
                                        
                                    
                                    
                                    
                                        Contact Management
                                        
                                    
                                    
                                    
                                        Content Management
                                        
                                    
                                    
                                    
                                        Document Management
                                        
                                    
                                    
                                    
                                        Goals / Quota Management
                                        
                                    
                                    
                                    
                                        Lead Management
                                        
                                    
                                    
                                    
                                        Meeting Management
                                        
                                    
                                    
                                    
                                        Performance Management
                                        
                                    
                                    
                                    
                                        Presentation Management
                                        
                                    
                                    
                                    
                                        Proposal Management
                                        
                                    
                                    
                                    
                                        Territory Management
                                        
                                    
                                    
                                    
                                        Training Management
                                        
                                    
                            
                        Sales Force Automation
                                        Call Management
                                        
                                    
                                    
                                    
                                        Campaign Management
                                        
                                    
                                    
                                    
                                        Channel Management
                                        
                                    
                                    
                                    
                                        Commission Management
                                        
                                    
                                    
                                    
                                        Contact Management
                                        
                                    
                                    
                                    
                                        Contract Management
                                        
                                    
                                    
                                    
                                        Customer Database
                                        
                                    
                                    
                                    
                                        Email Marketing
                                        
                                    
                                    
                                    
                                        Field Sales Management
                                        
                                    
                                    
                                    
                                        Lead Management
                                        
                                    
                                    
                                    
                                        Opportunity Management
                                        
                                    
                                    
                                    
                                        Performance Metrics
                                        
                                    
                                    
                                    
                                        Proposal Generation
                                        
                                    
                                    
                                    
                                        Referral Tracking
                                        
                                    
                                    
                                    
                                        Sales Forecasting
                                        
                                    
                                    
                                    
                                        Territory Management
                                        
                                    
                            
                        Sales Intelligence
                                        CRM Integration
                                        
                                    
                                    
                                    
                                        Data Cleaning
                                        
                                    
                                    
                                    
                                        Data Enrichment
                                        
                                    
                                    
                                    
                                        Data Import/Export
                                        
                                    
                                    
                                    
                                        Data Mining
                                        
                                    
                                    
                                    
                                        Data Verification
                                        
                                    
                                    
                                    
                                        Email Integration
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                                    
                                    
                                        List Building
                                        
                                    
                                    
                                    
                                        Performance Management
                                        
                                    
                                    
                                    
                                        Pipeline Management
                                        
                                    
                                    
                                    
                                        Predictive Modeling/Analytics
                                        
                                    
                                    
                                    
                                        Prospecting Tools
                                        
                                    
                                    
                                    
                                        Reporting/Analytics
                                        
                                    
                                    
                                    
                                        Sales Forecasting
                                        
                                    
                            
                        Product Features
Account Based Marketing
                                        Analytics
                                        
                                    
                                    
                                    
                                        Campaign Personalization
                                        
                                    
                                    
                                    
                                        Customer Segmentation
                                        
                                    
                                    
                                    
                                        Engagement Monitoring
                                        
                                    
                                    
                                    
                                        Lead Nurturing
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                                    
                                    
                                        Progress Tracking
                                        
                                    
                                    
                                    
                                        Prospecting Tools
                                        
                                    
                                    
                                    
                                        Target Account Identification
                                        
                                    
                            
                        Buyer Intent
                                        B2B Lead Generation
                                        
                                    
                                    
                                    
                                        CRM Integration
                                        
                                    
                                    
                                    
                                        Channel Attribution
                                        
                                    
                                    
                                    
                                        Competitor Analysis
                                        
                                    
                                    
                                    
                                        Content Marketing
                                        
                                    
                                    
                                    
                                        Customer Journey Mapping
                                        
                                    
                                    
                                    
                                        Customer Profiles
                                        
                                    
                                    
                                    
                                        Intent Data
                                        
                                    
                                    
                                    
                                        Lead Notifications
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                            
                        Sales Intelligence
                                        CRM Integration
                                        
                                    
                                    
                                    
                                        Data Cleaning
                                        
                                    
                                    
                                    
                                        Data Enrichment
                                        
                                    
                                    
                                    
                                        Data Import/Export
                                        
                                    
                                    
                                    
                                        Data Mining
                                        
                                    
                                    
                                    
                                        Data Verification
                                        
                                    
                                    
                                    
                                        Email Integration
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                                    
                                    
                                        List Building
                                        
                                    
                                    
                                    
                                        Performance Management
                                        
                                    
                                    
                                    
                                        Pipeline Management
                                        
                                    
                                    
                                    
                                        Predictive Modeling/Analytics
                                        
                                    
                                    
                                    
                                        Prospecting Tools
                                        
                                    
                                    
                                    
                                        Reporting/Analytics
                                        
                                    
                                    
                                    
                                        Sales Forecasting