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features
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support

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Description

Introducing the pioneering customer data platform specifically designed for physical retail locations and consumer packaged goods brands. By utilizing Bridg, traditional credit and debit cards are transformed into effective loyalty cards. This innovation allows retailers and CPG companies to implement loyalty strategies across their entire customer base, granting them access to the same in-depth insights, targeted marketing capabilities, and comprehensive measurement solutions that digital brands benefit from. Take advantage of Bridg’s unique offline identity resolution capabilities, which provide unmatched accuracy and high match rates. This technology enables the connection of transactions to individual customers, even when they utilize various cards across both online and in-store purchases. Users can benefit from standard dashboards that present essential customer behaviors, employ preferred business intelligence tools, or delve into advanced analytics using SQL. Furthermore, gain valuable and timely insights through continuous updates to customer profiles based on ongoing transaction data. This approach not only enhances customer understanding but also drives strategic decision-making for businesses.

Description

The NEXUS platform integrates robust data collection, processing, and governance features with advanced custom analytics, business intelligence, and AI-driven insights, facilitating the development of seamless data applications that foster a genuinely intelligent global marketing ecosystem. It empowers organizations to achieve comprehensive customer insights, implement smart marketing strategies, and personalize experiences, thereby granting them the freedom to engage in data-driven marketing. This approach enables the realization of personalized, real-time intelligent marketing initiatives. Additionally, it supports the multi-dimensional analysis of extensive customer data, delivering tailored insights and business intelligence. The platform enhances customer experience and effectively manages the customer lifecycle, which leads to improved customer loyalty, increased repurchase rates, and higher lifetime value while simultaneously reducing churn rates. By leveraging real-time insights, companies can provide superior customer service and foster stronger relationships with their clients. Overall, NEXUS not only transforms marketing strategies but also significantly impacts overall business performance.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

WeChat

Integrations

WeChat

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Bridg

Founded

2012

Country

United States

Website

bridg.com

Vendor Details

Company Name

APEX Technologies

Country

China

Website

apextechnologies.com/products/nexus

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Alternatives

Alternatives

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