An anonymous reader writes: A controversy has erupted in the United Kingdom following the decision of the three theatre chains that control 80% of the movie screens in the country to refuse to show an advertisement for the Anglican church. The 60 second advertisement is for a new Church of England website, JustPray.uk, the purpose of which is to encourage people to pray. The Odeon, Cineworld and Vue chains refused to allow it to be shown due to a policy not allowing political or religious advertising. Richard Dawkins supported the Church on free speech grounds, stating, "I still strongly object to suppressing the ads on the grounds that they might ‘offend’ people. If anybody is ‘offended’ by something so trivial as a prayer, they deserve to be offended.” Dawkins was joined by fellow atheist, Conservative MP Sarah Wollaston in backing the right of the Church to show the advertisement, stating “As a gentle atheist, I’m not offended by Church screening gentle cinema adverts; we shouldn’t reject our deep cultural roots in Christianity.” The assistant secretary general of the Muslim Council of Britain said he was "flabbergasted" by the decision to refuse to show it. The National Secular Society found it a “perfectly reasonable decision." The Anglican church had wanted to show the advert prior to the screening of the upcoming Star Wars movie given the expected large, multi-generational audiences.