Valleywag, Jan. 2011: Meet Apple's New Boss, The Most Powerful Gay Man in Silicon Valley
Circa-2002 Motorola "Hello Moto" commercial for the new V60. Wanna trade your iPhone 6 Plus for one?
Link to Original Source
At its release, the Mac was "designed as an information appliance" for which a hobbyist programming language was deemed unnecessary. To me, this ad - targeting teen girls - is consistent with that leave-the-programming-to-others philosophy. Your mileage may vary.
If you were trying to discourage girls from trying to program computers, you'd be hard-pressed to top Apple's famous Ellen Feis 'Switch' ad (2002 Slashdot discussion). Btw, by introducing 'The Computer for The Rest of Us' in 1984 without a viable hobbyist programming language, Steve Jobs and Bill Gates no doubt helped discourage both girls and boys from studying CS, even if BillG is trying to make amends now.
Comparison of the demographics of undergrad CS majors at the University of Illinois Urbana-Champaign in 1984 and 2014.