Comment Re:People are sheep (Score 1) 47
One reason is the dopamine rush that one experiences when one buys something new. It's addictive and if people aren't otherwise happy with life they are going to chase after all kinds of things that provide this rush.
The natural, unenlightened, mind believes that happiness is attained by fulfilling desires (and chasing that dopamine rush). This only works in the short term and the effect weakens the more one indulges. Overcoming this requires education about this, self-awareness, discipline, and the means/motive/opportunity to create a fulfilling life by more sustainable means. Absolutely none of this arises naturally in a path-of-least-resistance life.
Marketers know this, and exploit it gleefully for profit.