I don't know where you get your information, probably on some SF local news media like techcrunch, but Samsung alone owns about 2/3 of the Android market. Which itself happens to be 85% of the smartphone market.
But of course while Apple's share keeps going down year after year, there is always a justification in the iCommunity, such as: oh people are just waiting for the iPhone5, or oh people are juste waiting for the iPhone6. Keep the dream alive if you want, but meanwhile the market has spoken. The iShare is about half what it was 5 years ago.