Comment Re:They shat in their bed (Score 1) 53
There may be a conflict of interest with Google directing traffic to websites that show ads.
Google's ranking algorithm downgrades sites where content is dominated by ads, so I think the dynamic here is the other way around: Recipe sites layered on huge numbers of ads in order to generate revenue, which caused their search ranking to drop, so then they had to go all-in on SEO to fool the ranking algorithm into raising their visibility.