Ashley Madison was not intentionally deceiving people to make money? The Police were all over them ensuring prosecution for fraud? Regulators were investigating? AM had no notice to come clean long before the breach? None of those are true and you know it.
So what you are saying is those guys can lie for some reason. Is it because they have lots of money? You happen to have morality that sympathizes with cheaters? Sorry, I don't see them as any better than the people selling "grow 3 inches" medicine. Lies are lies, and deceit is deceit. _YOU_ can attempt to rationalize it all you like, but I won't agree.