Comment Re:Why not cut this crap out. (Score 1) 44
Let's go for the low-hanging fruit:
* Living things are driven to exercise using an evolved feedback loop whereby exercise reward us with brain drugs - there's an inherent benefit to exercise leading to increased proliferation of genes with this feedback loop
* Sport is organised exercise so satisfies the drive to socialise - again likely an evolved feedback loop resulting in brain drugs (mmmmn
* Standing next to sport whilst it's happening gives some proportion of the same reward - of course there's no health benefits so really it's gaming the system to get (probably greatly reduced) brain drugs from the socializing aspect
* Watching a recording of someone else standing next to sport whilst it's happening let's you listen to other people experiencing brain drugs - recall the excited two-person teams of commentators clearly having a great time watching sport happen - again limited exercise benefits for commentators or second-level observers but some brain drugs and we've been psychologically conditioned that sport is good so watching sport must be good also, right? - even via a time-delayed intermediary
* Now there are likely conversations along the lines of: "OK, we've repurposed the feedback loops 'intended' by evolution to promote socialising and exercising - now they promote watching other people doing those things - <boxing mc voice>Leeeeeet's - seeeeell - spooooort </boxing mc voice>" happening. It's super-cynical.