Lost in all of this is that people who run software ad blockers probably also run mental ad blockers (in my case, this can not be uninstalled), so our response to the advertising—even if they manage to shove it down our throats—is not going to generate any significant net cash outflow.
For a while, Wired can monetize the increasing number of eyeballs, but then the advertisers will normalize to the newly deflated advertising conversion rate (down 20%? who would have guessed?) and Wired will eventually end up getting exactly the same money as before.
Nice business model you've got there. Shame if anyone connected all the dots.
Barker: Hey, I'd like to interest you in a new business model!
Banker: How does it work?
Barker: You plant a suggestion, then people buy your shit.
Banker: A suggestion?
Barker: A Loud, Noisy, Flashy, Wheezy, Spinning, Popping, Sliding suggestion.
Banker: I think you missed a dwarf. Somebody steal your March?
Barker: Him, too.
Banker: But—the suggestion isn't actually binding on the bumpkin, and surely you must give them something in return just to get their attention in the first place?
Barker: Cheaper than you think.
Banker: But—I'm still having trouble with the fundamentally non-binding nature of the transaction.
Barker: A new day, a new dawn! We'll make this Silverado shitstorm so ubiquitous, it'll soon become regarded as a moral crime to respond to our everlasting fusillade of suggestive schlock as anything less than simply irresistible.
Banker: You certainly have big plans.
Barker: And you certainly have big bucks.
Banker: I won't have to actually drive a Silverado, will I?
Barker: Oh, no. You can drive a Bentley.
Banker: Funny you say that. I was looking at one just the other day.
Barker: A red one?
Banker: Just how would you know that?
Short, conspiratorial silence.
Barker: [whispers] Pull up a chair, here's where it gets real interesting ...