Apple had the trifecta of three visionary types. Steve Wozniac (pretty much single handedly invented the 80s portable TV computer), Steve Jobs (Didnt invent shit, but had a god-like sense of predicting what consumers would want.) and Jonny Ives (Masterful industrial designer. Love or hate Apples, but the devices that came out under his watch where beautiful).
Jobs should have left the company to Ives. Tim Cook is a fine enough businessman, and he seems a decent person (I've yet to hear of him throwing tables at staff members like Jobs did) but the only real innovations to come out under him where watches (which where kind of predicted by everyone, so more just getting in early) and the ARM thing, again less innovation more just smart use of resources. But nothing that completely blows the market apart. macs look more or less the same as they did a decade ago. IPhones have stagnated because the updates are so incremental. IPads are still IPads. Wheres the new product lines?
All we've gotten is the bloody VR headset thats too expensive and nobody wants since VR is an intractably flawed technology that causes eye strain and headaches in *most* people. Good fun to toy with occasionally, but not at $3K+