Subaru Owners Are Ticked About In-Car Pop-Up Ads For SiriusXM (thedrive.com) 1
The Drive reached out to Subaru for comment on the marketing tactics. A company spokesperson responded, "We will discuss those messages in an upcoming meeting and will always consider customer feedback. This is the first we've heard of any issue. Those messages occur only twice a year, around Memorial Day and Thanksgiving, to alert customers that all channels are available to them for about two weeks." Reddit posts dating back as far as 2023 show owners complaining about in-car notifications.