Submission + - Regis McKenna's 1976 notes on his new client, Apple Computer (fastcompany.com)
harrymcc writes: Apple, which was established as a partnership on April 1, 1976, officially turns 40 today. Over at Fast Company, I wrote about its original marketing guru, Regis McKenna, and the notes he took when he was formulating a marketing plan for the company that year. They're an amazing snapshot of where the tiny startup was and where it hoped to go.