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Technology And The Decline of Gonzo Journalism 215

johnny maelstrom writes "Pitchfork has an article on how being unable to write about technology has dumbed-down the media. It's quite interesting to see that the formulaic writings in the technology media and the assumption that we don't all get it has lead to a stagnant media. They call for the next Bangs or Thompson and a revival of Gonzo. From the article: 'They [the audience] want a tastemaker, a voice of authority, who can put it all in perspective and knock our heads together with his or her crazy-yet-dead-on arguments. But I think I've found the answer: We don't have a new Bangs or Thompson yet because pop culture today is primarily a technology story. And we don't know how to write about technology.'"
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Technology And The Decline of Gonzo Journalism

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  • by Jasin Natael ( 14968 ) on Monday July 31, 2006 @08:34AM (#15816362)

    It's important that people aren't sure how to interpret stories about technology. You can write an article about AOL hogging bandwidth, and while 20% of your audience scoffs at a lack of detail and your own lack of understanding, 50% of your audience doesn't understand. And rather than studying up or discussing the issue with their friends, like an average reader might do for a political or religious story, they completely lose interest.

    I think this has very little to do with not knowing how to write technology, and much more to do with the fact that it is (IMO, provably) impossible to write a tech story that is understandable to even a significant portion of the population.

    Maybe we do need a new kind of article, though. Perhaps we can display an article on the web, with a slider on the right, so readers can choose the level of detail and accuracy they're comfortable with. If they slide the indicator toward "troglodyte", then the article replaces certain nouns with aphorisms and factual statements with questionable analogies ("...a series of tubes"). If they slide it toward "industry insider", then all the technical jargon reappears and item names transform into well-known acronyms.

  • by uioreanu ( 554486 ) * <prophp&gmail,com> on Monday July 31, 2006 @08:41AM (#15816401) Homepage
    probably as just many members of the techno-gizmo brain-washed generation, I can't follow the historical part of the article. However I can read the Times, and Michael Elliot [time.com] and the others still create pieces worth mentioning. It's maybe a part of the "old media" that couldn't be yet digested by the junior?

    Anyway, the raised points are valid and makes you wonder: what is it worth writing about? Seth Godin (video [google.de])gives no clues, but makes you think about it.
  • Just look at what happens here. Someone posts anything technical, and a flame war starts. If you leave out the details, it becomes unlikely that the flame war will start, because there's not enough there to decide if the author is on the opposite side from "you" and "your" tech ideology.
  • by Ohreally_factor ( 593551 ) on Monday July 31, 2006 @09:13AM (#15816571) Journal
    Spoken like a true MS astroturfer. Er, a Mac Fanboy. Uh, a Linux Zealot.

    Say, what the hell are you, anyway? =)
  • by X_Bones ( 93097 ) <danorz13NO@SPAMyahoo.com> on Monday July 31, 2006 @09:14AM (#15816583) Homepage Journal
    The author of this piece isn't looking for a great technology writer, they're looking for a great gadget reviewer. That's a huge difference. There's no way a Thompson or Burroughs or Bangs could emerge by writing about TCP packets or water desalinization. The highly specialized nature of those fields means the background knowledge needed to frame a common allegorical or metaphorical experience just isn't there.

    Maybe the reason nobody is able to discuss pop culture to the satisfaction of the author is due to pop culture itself, or more specifically its ever-shortening average attention span and its ever-increasing demand for the Next Big Thing. The fact that technical knowledge provides the objects of pop culture's current desire is entirely coincidental.
  • by Opportunist ( 166417 ) on Monday July 31, 2006 @09:21AM (#15816621)
    Look back. The 60s were the "pop/rock decade". For a whole decade, teenagers wanted music that was, essentially, unchanged for the whole decade. Sure a critic could emerge, maybe even one that was a teenager himself when the decade began.

    The 70s? Disco, Glamrock, and so on. And again, a whole decade was in Saturday Night Fever.

    80s? New wave, Synthpop.

    Sure, there were some counter-cultures, by-cultures, trends that went along and against the mainstream, but trends held their ground for years.

    The 90s started to change things. Trends started to emerge, get hyped up and disappear just as quickly again. And it didn't slow down in the new millenium. Quite the opposite. Things that are on top of the coolness list are just SO outdated within a few months or even only weeks.

    Who can keep pace? Additionally, what adds to the problem (for the writers, that is) is that today, more and more people detest the media hype and instead rely on "peer" reviews. What's hot on YouTube is not up to the editors of the RollingStone or some other pop culture magazine, but it's the other viewers. You could well end up with some crap video being the pinnacle of entertainment, because it is just SO crappy that it's rolled over to being cool.

    Badger,Badger,Badger, anyone...? Hey, ow, stop hitting me! Yeah, sure, it's over. Been over for LONG. The French Erotic Film is over (in case it ever started, that is), but that's today. 2 weeks of fame. MAYBE three if you're really exceptional. If you land 2 hits right next to each other, you're a star. For the month they are known.

    What critic could keep up that pace? The only thing this has to do with technology is that technology offers the means to spread it faster. The content as well as word about it, the ability to let others know about something cool you found, encountered or did. But aside of that, technology plays a minor role. It's just the development of pop culture, not something miraculously technological that pushes the writers aside.
  • Re:Ignorance = cool (Score:3, Interesting)

    by gutnor ( 872759 ) on Monday July 31, 2006 @09:23AM (#15816642)
    It is not like the US has always been a society of Engineer and Scientist that suddenly would turn to other interests. There have best and worst period like everywhere else.
    The majority of people everywhere in the world have always expected the technology to just work. It is only from period to period that being a scientist/engineer in a specific field has really been fashionable, mainly when a breaktrough in science produce huge impact on everyday life and for a while look like magic.
    When the magic is over, a bridge, power line, train, computer is just another bridge, power line, train, computer. Nothing to talk about.

    Science has never been intersting to the vast majority of people. Looking good, be socially respected, having power, money, women, success, ... have always been the higher is the priorities.
  • Simple solution ... (Score:3, Interesting)

    by jc42 ( 318812 ) on Monday July 31, 2006 @09:24AM (#15816644) Homepage Journal
    We don't have a new Bangs or Thompson yet because pop culture today is primarily a technology story. And we don't know how to write about technology.

    That's why we read /. and all the other fine online tech-news sites.

    Really, this is hardly a new problem. Print journalism has long had high-quality sources of scientific and other tech news, though most of them are now online [sciencenews.org]. The fact that 99% of the general public, including the mainstream media (MSM), were unaware of them didn't change the fact that good information was available to anyone at all interested. We've had weekly publications like Science and Nature for more than a century, and note that both are much fatter than Time or Newsweek.

    We do have a bit of a problem with the commercial consolidation in the MSM, which naturally goes with reducing costs by dumbing down. But anyone with access to a computer and the Net can easily spend their entire day reading good quality tech news. And that's probably where we'll find the next Hunter Thompson.

    Or maybe (s)he's already here, blogging away. Anyone got any nominations?

     
  • Gonzo, please no. (Score:5, Interesting)

    by gonzorob ( 820987 ) on Monday July 31, 2006 @09:33AM (#15816708)
    About 4 months before his death I was lucky enough to have a few drinks with Hunter. Whilst pecking at a slice of pizza and a handful of drinks his mobile phone starts ringing. He takes it out of his pocket, stares at it.. then just drops it on the floor

    'I hate that shit...' he muttered.

    Not a man of technology ...

    Politics , yes [sex, drugs] . Music, yes [ rock and roll]. Technology - no ..

    Not medium for gonzo journalism.

    I work for the British national press and, although it saddens me to say it, the last thing journalism needs right now is more people humping the 'gonzo' thing. There are so many kids out there who think that any thing that crawls into their ADD ridden brain is 'gonzo' and therefore worthy of print. Well, it's not. It's just verbal vomit.

    In the current media climate, what journalism needs is FACTS backed up by well researched and thought out opinion. Not ten million myspace blogs.

    Anyway, that's my 2c.

    Cheers

    Rob

    PS : in my humble opinion, Matt Taibbi [http://en.wikipedia.org/wiki/Matt_Taibbi] is doing an excellent job are carrying on the beat/gonzo thing.. check out his article in the Stone on Iraq [http://www.rollingstone.com/politics/story/106871 89/fort_apache_iraq/] . It's well researched and well written..

    PPS: if this post doesn't deserve a modding up - I don't know what the hell does.. Also, my nickname was chosen years ago - before becoming a journalist. (to stop the trolls calling me a hypocrite ;) )

  • Re:Ignorance = cool (Score:4, Interesting)

    by Richy_T ( 111409 ) on Monday July 31, 2006 @09:38AM (#15816732) Homepage
    We seem to think that all of this great 'new' technology that we have has no social or historical reference with which to understand it in a broader scope.


    Clearly not true given the apparent urge of slashdotters to compare technology with cars.


    Rich

  • by Hrodvitnir ( 101283 ) on Monday July 31, 2006 @09:46AM (#15816780)
    I agree wholeheartedly. And might I offer the possibility that this is an extension of the current climate of video games. Namely that it's becoming more and more about making it look cool and less about making a great story.

    We may even be able to expand that to a societal issue, as it seems movies are having the same problems [slashdot.org].
  • by NixLuver ( 693391 ) <stwhite&kcheretic,com> on Monday July 31, 2006 @09:59AM (#15816862) Homepage Journal
    Perhaps you meant this solely as a joke, but I think you hit the nail *right* on the head. It's something we don't like to talk about in our society, with its War On Drugs. For many people, drugs are recreational; for others, they're dangerous; for a few - like HST - they are cathartic and catalytic. For all of our history, we've sought altered states of perception for inspiration, whether it was the sweatlodge and peyote, wode, self flagellation and trance, alcohol, you name it. The shaman has always walked 'between the worlds' and come back with a perspective the rest don't see. In the case of acid - we've all encountered the old saw about "Anyone who's taken acid more than [insert number here] times is legally and clinically insane"... but the fact is that the result, for people like HST, seems to be a perspective separated from the 'norm'; a 'new view', if you will, and we experience their viewpoint second-hand, through their self-expression.

    But the WOD has been 'won'; the vast majority of the people of HST's literary and intellectual caliber are 'too smart' for drugs, and would never even consider mind-altering experiences. And if they did, they'd likely fail the piss test that every employer seems to require. It was, IMO, the common nature of altered perception that gave rise to the electricity of the sixties. Anything that follows, bereft of unique experience, must seem prosaic and boring by comparison. As Bill Hicks said - "All that cool music they made in the 60s? *real* fuckin' high!"
  • Car analogy warning! (Score:3, Interesting)

    by LunaticTippy ( 872397 ) on Monday July 31, 2006 @11:26AM (#15817454)
    If people dropped $20k on a computer, paid $1k/year insurance (covers spamware, etc), and paid thousands if anything serious went wrong with it, had it serviced 4x/year and took it in for a quick "fill-up" of patches and antivirus every week I bet they'd "just work."
  • Blacksmithing (Score:3, Interesting)

    by sir_montag ( 937262 ) <[sir.montag] [at] [gmail.com]> on Monday July 31, 2006 @11:29AM (#15817486) Homepage Journal
    Real life blacksmithing is incredibly fun. I started out when I worked at Philmont. I even made my own knife [flickr.com]. It's really not that hard. There's a bit of a learning curve, but as long as you know someone who's done it before and can answer questions when you have them, it's not hard at all.

    (Flickr set of all my Philmont photos [flickr.com])
  • Quality (Score:2, Interesting)

    by Troutrooper ( 959315 ) on Monday July 31, 2006 @11:54AM (#15817654)
    Ah, the pitfalls of a consumer-driven economy. We don't care who's writing the news, we just want to know. Quality is tertiary to primacy and radicalism. And most people simply stop at primacy, the first article they read is all they want to know about the subject.

    Someone mentioned the lack of tech understanding, and I think that's another big reason for the lack of good tech writing. How many tech journalists can discuss at length and in depth the difference between AAC and mp3 file formats? Or the advantages of DDR RAM? Game critics seem to spend too much time gaming and not enough time practicing their trade. I've never read a game review that delved deeper into the technology driving the game than a general description of the gaming engine; quick! what are the distinguishing characteristics of the Unreal 3 engine? You may not use google. Of course, none of this matters as the average person doesn't know what those terms mean, and won't read jargon-filled articles. Article A comes out first and uses little jargon, article B comes out later and uses some jargon. Guess which article gets read.

    At some level, people understand how technology is changing their lives. We see it everyday. As the article said, "Technology is the province of geeks, a sterile, above-board, carefully marketed phenomenon; drugs are underground, illegal, and risky." We know what we're getting into when we buy a new computer, but have no idea what imagines and planes of existence we'll encounter with this new acid formula. No journalist is going to take home an Alienware machine and achieve a higher state of consciousness through it (well, maybe with an Alienware machine, but not the standard PC). The plainness of technology ensures that articles will be bland, and that people will look to primacy and radicalism before quality: people won't seek out great tech articles just for the reading as they'll already know what they want to know.

    All of this assumes people want to read articles for reading's sake. In fact, most people read reviews to see if they should buy tech gadget #1192 or #1193. They're searching for information, not pleasure reading. Unlike with drugs, which the average person can't obtain and thus experiment with, technology is available to anyone with a decent cash flow. I'd rather know quickly if something's worth buying then play with it myself than read about someone playing with it.
  • by jandrese ( 485 ) <kensama@vt.edu> on Monday July 31, 2006 @12:33PM (#15817974) Homepage Journal
    The thing is, with mainstream news sources like that, their audience IS an idiot, at least with regards to that specific discussion area. If the news was talking about Dog Breeding or Wedding Planning then your average Slashdotter would be an idiot too. Well, idiot isn't really the right word, but the result is that they're completely uninformed about whatever you're talking about so you have to start at the beginning, and since you only have 2-5 minutes to talk about it, well, there's just not much room for giving people an in-depth understanding of the problem.

Today is a good day for information-gathering. Read someone else's mail file.

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