Carl Bialik from WSJ writes "'In the online pornography business, just about everybody has heard of Steve Lightspeed,' who runs a network of sites, reports the Wall Street Journal Online. 'But few in the porn world know much about Steve Jones, the 39-year-old married father of two behind the Lightspeed persona -- and that's the way he wants to keep it.' In WSJ.com's profile of Jones, tension between his job and the rest of his life is evident: 'He said he and his wife mostly socialize with others inside the porn business, in part because it avoids the awkwardness of explaining his line of work. "Most of our friends tend to be in the industry," he said. Relationships with family members can also be tricky. Mr. Jones's mother works for Lightspeed Media, handling customer service duties, but he said some relatives don't know about his work and likely wouldn't approve.'"