Big business is in thrall to the MBA's and their "scientific" management. If something can be measured, it's legit; if something can't be, it isn't. The thing is though is that, at any point in time and given any development in statistical research methods, some things are going to be more easily measured than others. If you have a business culture that believes you're clear-eyed and sensible when looking at numbers, but wishy-washy and "unscientific" when going by experience and gut feelings -- and, even worse, if you have a similar investor culture financing the whole thing -- you will run into trouble.
It's the numbers guys firing people with experience (and the judgment that comes with it), and replacing them with spanking brand new rock stars, or foreigners with well-crafted resumes. Add up the columns, contact human resources, collect your bonus check. If it all goes wrong several years down the road, you'll be working somewhere else anyway. That's the business model we're all suffering under.