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Too Much Corporate Power?

Posted by JonKatz on Wed Sep 13, 2000 09:35 AM
from the hellraising-on-the-Net dept.
A new survey in Business Week , of all places, finds that Americans are getting ticked off about corporate power. In fact, a whopping 72% of Americans feel that big businesses have gained too much control over many aspects of their lives.In a variety of ways, abuse of technology is the reason for their unease, the Net the vehicle by which they're expressing it.

This feeling, says the BW/Harris Poll survey, is amplified by the Net, "and the discontented who use it." It provides an early-warning system that approximates Paul Revere, says the magazine, a way to spread the word about the latest corporate outrage.

"With the Internet, information comes instantly," says Harvard University labor economist Richard B. Freeman, "so even if we don't have more people concerned about companies, those who can do more about it."

And we do have more people concerned about companies, it appears.

The Net seems awash in corporatist machinations. C-Net and other online news services read more like the National Law Journal every day, as the rise of Open Source programming and other trends -- copyright, privacy issues, a nascent movement for social responsibility -- pit the tech culture squarely against closed business practices and the runaway corporate growth that's accelerated dramatically since the 80s, then jumped dramatically again with the explosion of the Net and the Web.

The rushed, sometimes panicky entry of large corporations into a culture which is at heart architecturally open and markedly individualistic seems at times like a cultural civil war. Legal conflicts now seem to outstrip technological experimentation, advances and breakthroughs, lawyers getting as rich off the Net as they do in product liability or malpractice suits. Links are now a continuing legal battleground. Recently motion picture companies got a court order barring 2600 Enterprises from linking to sites containing DeCSS code, but that's just one item in a continuing litany of encroachment. The Church of Jesus Christ of Latter Day Saints asked for and received a court order prohibiting a church critic from linking to copyrighted handbooks. Mattel, which makes Cyberpatrol blocking software, took legal action after the cphack.exe program revealed Cyberpatrol's list of blocked Web sites.

Then of course there are the ongoing free-music and file-sharing fights, Amazon's efforts to copyright software and Microsoft's legal threats demanding the removal of links (on Slashdot, among other places) to its Kerberos code. Just wait till AOL and Time Warner link up. Thousands of Net-related actions are pending, and most are less about technology than corporate power. The Net evolved free of corporate and government control, but corporations and governments are racing to catch up.

In the Business Week survey, Americans gave business credit for the economic good times that have prevailed during the 90s. But the public is also becoming increasingly alarmed at corporate ethics, practices and power.

Nearly 40% of Americans surveyed said they thought profits were more important to corporations than making safe, reliable products. Only 6% said they thought large businesses treated their employees well, and just 8% said companies did a good job of educating consumers about health and safety issues related to their products.

74% said big companies have too much political influence, and more than 80% agreed that entertainment and popular culture are dominated by corporate money which seeks mass appeal over quality.

The Net is not only a prime battleground for the rising tensions between corporations and the public, it's also becoming the primary vehicle for anti-corporatist activists who have little voice in mainstream media.

Protests against Wal-Mart have erupted in more than 100 American cities, and issues ranging from the open distribution of technology to globalism to artistic control of culture to genetically altered food were cited in the survey. Without the news-spreading power of the Net, many of these efforts would probably have faltered.

The survey suggests that Americans are finally getting upset at their unchecked power and are coming to believe -- with amazing unanimity -- that large corporations need to be more responsible, ethical and regulated.

More than 95% of the survey's participants said they agreed with this statement:

"U.S. crporations should have more than one purpose. They also owe something to their workers and the communities in which they operate, and they should sometimes sacrifice some profit for the sake of making things better for their workers and communities."

This noble sentiment fails to take into account the proprietary and predatory nature of the contemporary global corporation. These companies have only one purpose. They are run by coalitions of analysts, stockholders, investors and executives whose overriding mission is to mass-market products, dominate markets and -- in the end -- maximize profits. There isn't a single CEO of a major corporation who wouldn't get fired in a flash if he or she decided to forego profits in favor of workers or community.

This conflict between an individual, entrepeneurial spirit and surging corporatism is the single most significant political conflict on the Net. And if the Net is, in fact, fostering a political/social movement designed to protest, curb or transform corporatism, that could well be the most significant and unexpected contribution to public life that technology has made since e-mail.

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