Comment Look around old men's garages (Score 1) 42
I don't know what era you grew up in, but when I was a child, Sears and Pennys were direct competitors. Sears just had a better catalog and automotive section. People going to malls would go to both to see who had the better deal on competing items. Especially for clothing. Montgomery Ward was a competitor, but they were the Chrysler to Sears/Penney's GM and Ford, the third wheel that no one went to first.
They were only superficial competitors. I think JCPenny was clothes and maybe housewares. Sears was the only major mall chain to have tools and they were beloved. In the midwest, we had other stores as well, but the anchor stores were mostly selling clothes, perfume, jewelry, etc. Malls were pretty much for women, with the exception of Sears...a refuge for dads to hang out while their wives and daughters went shopping. It was also a good place to get a new washer/dryer, microwave, etc.
I love tools. Woodworking is a hobby and when I started, I couldn't afford everything I wanted, so I spent a lot of time on subway rides looking at the catalogs from Sears, Rockler, etc. However, I also have a peculiar habit of looking at people's garages. If you leave your garage open on the path I walk my dog, I'll stand at the sidewalk and look. If you invite me into your house and we pass through the garage, I'll look at your tools (not touch, I'm not rude)...but I'll look at anything people leave out. I also hang out with a lot of old people because my parents and in-laws are old.
The red or black craftsman toolchest is ubiquitous...not in young people's homes, but in retiree's. Those things last forever and every garage for everyone above 60 seems to have one. If you're under 40, it's probably HF (US General, Icon, etc) or Husky. They're often dented, kinda dusty, stickers and shit on them...but they're all over. Until 8 years ago, you could only buy those at Sears.
Young people?...husky wrenches everywhere...Old people?...pretty much all Craftsman. Unlike power tools, people rarely replace standards wrenches. I've seen guys that have their dad's old rusty wrenches hanging from the 50s.
There have always been other options than Sears. They just were popular and well liked....kind of a cult. It reminds me of CostCo. A huge percentage of people I know are costco cultists. They do all their shopping there, not just bulk stuff. Costco is nice...but if you do your research, you'd know they're not often the cheapest. They often give you good stuff at a reasonable price, but not the best stuff, not the best price, not the best value...just reliably good. In my mind, Sears was that before...not the best, not the cheapest, but close...and you could go there and buy ANYTHING. You could get a $2000 behemoth Craftsman table saw that is entirely cast iron and weighs more than my prius. You could get a shitty $100 table saw that seems designed to cut off fingers and wobbles when you place a heavy board on it...depending on your budget....meaning you could get the very best tools one could need...or the shitty ones at home depot.
Famously, Jimmy Carter's staff got him a gift card to Sears when he left office...so he could do woodworking in retirement.