I don't want my TV producers negotiating with my hardware manufacturers or software developers. I want them negotiating with me, the person who watches the TV. Why the fuck should such a totally-unrelated third party be involved? How can that possibly be in my best interests?
It's not just a little weird; it's totally absurd. It's like if a I drive to the store to buy some socks, and what socks are available depends on a deal between the textile producer and my car manufacturer. WUT?! Believe me: this is not a way to get me to buy your socks or your car. This is something a sockmaker or carmaker thinks up when they're out of ideas and know that there are vastly better and cheaper socks and cars available.
*Not through any fault of his own, mind you.
Never trust anyone who says money is no object.