nobody wants to read an "article" that has more ads than content when researching a topic
This. This right here is the answer.
Google search originally was creepy-accurate because it was built on the work that was done elsewhere. While other search engines looked at frequency of search terms and other easy-to-game metrics, Google did it based on links, meaning more linked-to pages got preferred rankings. That worked for a very long time, until that too got automated and SEO slop took over search indices. Google itself began to have more and more ads creep into search results, and reward clearly-seo-slop over the sort of sites people actually wanted to find. Sites got so plastered in ads and tracking scripts that they became utterly unusable without an ad blocker, even for people who WANTED to support the sites...then there were the cookie banners, then there were the modal overlays...and if you had a labor-of-love website that legitimately had useful, human-created or curated content that was useful and functional...you were buried on page six of the search results because you were competing against the SEO slop and backlink farms.
and then ChatGPT/Claude/Gemini/Perplexity came around and were able to sift through all the crap to give everyone the paragraph they were actually looking for in the first place.
You dug your own grave, Axios...when your website takes a minute to load its moving video ads, people tolerate it in the absence of an alternative. Gemini is terrible for 101 other reasons...but if it puts the slop sites out of business, I'll accept the tradeoff.