Comment Unlucky for Apple (Score 0) 23
I think Starlink just really messed up their roadmap with the satellite stuff. I know lots of people who do backcountry trails, and when the iPhone 14 came out with the satellite connectivity, a lot of them were quite excited. My guess is that after proving out the SoS functionality, they would have extended it to a paid service for messaging and then started upgrading it to handle more and more data. In the end you'd have a phone you could use anywhere for a hefty subscription fee. Combined with the whole rugged line (Ultra watches etc) they would have had another revenue earning service to lock in a lucrative customer group.
Starlink and their ability to do direct to cell basically destroys that model, so the satellite stuff ended up not being a key feature they could push.
Apple is in such a tricky place now. They have to drip feed features into the iPhone because they don't exactly have any block-buster things to add to it. It's a mature technology and people are just buying them on upgrade cycles now - which is absurdly lucrative for them, but won't generate massive growth.
I think Cook has been relatively at peace with this strategy - he's near the end of his tenure, and got to overseas massive growth as the market developed - but whoever takes over is unlikely to want to just drip feed out features to keep sales bouncing along. So it will be interesting to see what they do from a strategic point of view when that happens.