Comment you don't understand how MSFT works (Score 3, Interesting) 47
The company-wide margin is a very important metric for investors and the stock price generally. When Amy Hood says to Asha, "you need to increase your margins" that means either you increase your business unit's margins by whatever means necessary, or you're out on the street looking for a new job.
There were three big problems at MSFT - first that they wildly overpaid for Activision, they paid $95 per share (peak was $104* from Covid) at a time when it was worth barely half that. There are companies that when acquired unlock more value (say a small company acquired by Oracle, now Oracle's sales team can sell it -- or it can be bundled into a bigger product) but Activision was not such a company -- there was nothing MSFT could do that would generate more revenue or have less cost than Activision alone. If anything, the politics at Microsoft were inevitably going to drag down Activision's performance. (I am really understating this last point but I don't want to get bogged down here.)
Two, Gamepass. When Gamepass first came out, the third party publishers freaked because they predicted it would suck all the oxygen out of the room. Like, a gamer might have $100 a year to spend on games, and if it all gets spent on Gamepass then it's not being spent on third-party games. That in turn means that Xbox is less appealing for publishers and for casual gamers -- if you're the kind of gamer who only plays one game like Animal Crossing, you don't want to spend $100 a year on a Gamepass subscription and/or you probably want a game that now isn't being made on Xbox, now Xbox isn't the platform for you. I can tell you that MSFT was excited that Activision would turbocharge the Gamepass offering, because the Gamepass subscriptions had stalled below expectations -- but common sense would tell you that there was no way this was going to work from a revenue standpoint. I.e., you can't increase overall revenue by putting Call of Duty on Gamepass.
Third, the Series S. The Series S is far less capable than the Series X, and is the least powerful console in the market (after Switch 1), but it sells a lot more units than the Series X. Having to target the Series S makes the Xbox unappealing as a platform to target, on top of the fact that, as mentioned above, gamers won't buy many copies of the game because all their money is going to Gamepass already. That's coming off of the Xbox One which MSFT wildly mismarketed as a set-top box so MSFT was already starting from behind in the PS5/XSX generation.
* Yes yes I'm handwaving over debt but Activision didn't have a lot of debt.