Comment Re:All that is old is now new again (Score 2) 13
There was nothing automatic about Google's trustworthiness. It simply counted up links that lead back to a particular page. If it had more links it was (supposedly) a better page. Almost immediately webmasters around the world started gaming the system. Google still restricts some of the things my account can do for hidden links that were added to some ads on websites that I ran in like 2001. GoDaddy and all of the other big web hosting companies of that era all rose to prominence on the strength of gaming the PageRank system.
I am sure that other industries tell the same story.
PageRank might seem trustworthy to you, but that's only because you weren't trying to game the system back in the day. I can assure you that, right from the start, people were abusing PageRank in precisely the same way that upsets you now. The only difference was that registering a domain back then cost $70 for two years, and you probably created the links you used to game the system by writing Perl. That raised the barrier to entry significantly. However, there was still real money to be made in that arena, and whether the winners paid Google directly, or paid for back links to their content (or both), I can guarantee you that the road to your trust was paved in money.
In the end Google has decided that the most reliable way to have publishers show that their information is trustworthy is to force them to pay for the privilege. Coincidentally that also happens to be the method that makes Google the most money. For years an entire SEO industry has thrived around the idea that if you pay someone enough money they can trick Google to steal your information instead of your competitors. Now we are finally at the endgame and Google doesn't even send traffic. They simply summarize the information for their customers. Chances are excellent that you don't even leave the google.com domain.
Google's competitors are simply doing the same thing at a different domain. All of them make their money by charging publishers to show up prominently in search ranks. Whether you are rooting for Oceania, Eurasia, or Eastasia it's Big Brother all of the way down.