I've lived thru this more than once now; in fact this will be round number ... lots. I worked and lived thru the AOL Time Warner merger, and the Microsoft NBC merger, the ... segments of the market determine work-cost flow. It is a simple as that, to as what drives layoffs and hiring of employees. There is a considerable shift and change even within non-traditional markets:
Discord vs Telegram vs Teams vs .... just like ICQ, AIM, ... Trillian.
In fact I would argue that the adoption of GovTech formerly #Web3 is what is driving market competition and it is what has reinjected some life & capital to once ailing sectors.
Discord was made for gamers but found some adoption from users that left Slack, Skype, and Teams that were looking for a product that could support them during their transition to Crypto & NFT.