Yes, they do. The HLS might take people from lunar orbit to the surface and back. They've still got to get to lunar orbit, and that uses an expensive SLS launch.
Even using Starship, it's unclear how much it would cost to launch from Earth to the moon. A lot more than it would seem from the mass to LEO numbers for sure. A hell of a lot of refuelling launches are required, including refuelling in lunar orbit, which means those tankers need their own LEO refuelling.
Likewise, the potential contract with Blue Origin is for the lander, not the whole mission. New Glenn isn't big enough, although the upgraded version they're talking about is getting closer. It doesn't exist yet though.
Neither Starship nor New Glenn are human rated and Starship especially isn't likely to be any time soon. Not good for racing.