Exactly, but the problems start when "the message" becomes more important than good writing.
Okay critical drinker, put down the Whiskey for a moment. The fundamental flaw in your logic is that good writing and the message are not mutually exclusive or indeed related in any way. You point to Bay and that's a perfect example of what's wrong with your point. There are movies which are objectively rubbish but filled with action packed Bayhem. There are movies that are also good and well written that are filled with action packed Bayhem. The concept of Bayhem has nothing to do with writing, it's in the production and directing. All Michael Bay films are poorly *directed*, not poorly written or incoherent.
People who watch too many youtube videos of grumpy Scotsmen tend to think that "the message" is the cause of a problem rather than a completely independent variable. "The message" has always existed in Hollywood. Hollywood has always been "woke" from the first depictions of black men, first depiction of drags and queers long before society even gave a thought to accepting it.
The difference is when a movie is competently written and coherent people don't ignore it. When it's not, intelligent people criticises it for poor writing, or bad CGI, and dumb people parrot out the only words they know. "Woooooke, Wooooooke, Messssage, Messsssage."
*Note the Critical Drinker isn't dumb, but he is a cunt who very frequently blames the actual problems he identifies on the wrong root cause.
Honestly I think the biggest problem these days is that Hollywood / Streaming giants stopped hiring good writers. There's so many objectively fucking trash but non-woke movies out there as well.